How to Create An Event Page in WordPress

Beasley Digital

Transcript

00:00Hi everyone, it's Alexis Zarecki here, the Digital Program Director of Beasley

00:06Media Group in Charlotte, and today I'm going to show you how to do an event

00:10page listing. Now we're going to do this event page listing today on Power 98,

00:14which is one of our urban stations here in Charlotte. Now to start off you're

00:18going to be on your dashboard, so this is what your dashboard will look like, and

00:21you're going to go over to the new section and you will scroll down and see

00:25the word event. Click on this and it will open a brand new event page listing. Now

00:32event page listings are very similar to how blogs are created, how galleries are

00:37created. You need to make sure there is a title and then some information in your

00:42body of work. Now I'm going to use an event that we have going on here in

00:46Charlotte during the time, but I have already pre kind of worked this out and

00:51we're going to go along and kind of fill out the rest of the information on how

00:54to make an event. So this event is called Loso Live at Queen Park Social. The same

01:00thing applies again like when you do a blog or gallery, but you need to make

01:04sure that there is a title. So make sure your title is in, don't make it crazy long,

01:09but make sure your URL matches your title as well. Now at the bottom you're going to

01:16put in what this event is about. This is about an event that we have

01:21happening every single Thursday from 6 to 8 and actually today, which is July 29,

01:272021, we have a special guest that's happening. Now with this event, and I

01:34wanted to show you this specifically, but this is a longer running event, right? So

01:40this isn't just a one-day event, which is going to make it a little bit more

01:44special when we end up publishing and making an end date, which we'll get to. Now

01:51if you see this right here, this is actually a sign-up code widget. You can

01:55get it from Second Street. I like to add them in here because if I'm having people

01:59come to my event page, I want to hopefully get them to sign up for the

02:03newsletter as well. You'll see what this looks like, but you can grab your own

02:06little widget code from your Second Street account if you're the program director

02:12for digital or if you are the promotions assistant or maybe even the marketing

02:17promotions director. You'll be able to find this and I highly suggest putting it

02:22into your event pages when you create them. So once you have a title, you have

02:27your body, you're going to scroll down and you're going to see a date, a time,

02:31right? A location. For this date, it actually is today, the 29th, and it is from 6 to 8 p.m.

02:40So I'm going to change the times. However, this event doesn't just happen

02:44today. It's going to actually go to, I believe it was September 30th. So I'm

02:53going to make this, or I'm sorry, September 24th. I knew it was a Thursday. Or no, it

02:57wasn't 30th. So we're going to put it to September 30th. Now I will go back in

03:03every single week and change the sentence about the artist, but this is a long

03:08running event, right? So it's on every Thursday and that's clearly stated. So

03:12I'm going to make the end date the 30th. Make sure though, if this was to end

03:17today, you pick that date or whatever date it is ending. And if it's just like an

03:23all day event, you can hit that as well. Now for the venue, this is going to be at

03:29a local venue that we have called Queen Park Social. If you hit edit venue, I'm

03:34going to hit edit and I'm going to open in a new tab. You'll be able to see, you can

03:38do the same thing. You can put info about the location if you would like, and you

03:44can fix their address. So if a place moves, maybe you want to put the website in

03:49here, maybe their phone number, whatever you would like to do. We do not put the

03:54phone number or website at this time in our event postings, but you can. And if

04:00somebody clicks, they'll have more information about where the location is

04:04that you decided, that you picked and the listener decided to go to. But I'm

04:12just going to hit update and we can go back here. And again, I selected that

04:16venue. If the venue wasn't in there, you can hit create and you'll be able to do

04:20like I just said, hit edit venue and so on and so forth. There's no organizer for

04:26this. So we're going to leave that out. But there is a URL for the event website,

04:31which is the Queen Park Social, who is the sponsor of this event. This event is

04:35free, so there is no cost. But let's just say you were selling tickets to a revenue

04:42share event or maybe you were selling tickets to a concert event. You can just

04:45put your amount in there and save it as well. If you scroll down, we're going to do

04:51again, like the blogs, like the galleries, right? We're going to just pick a keyword.

04:57This I'm going to pick Queen Park Social and it probably would work. Queen Park

05:02works. Perfect. I got it in the orange. And then you're going to put again a little

05:06bit about the event for your SEO. Now, if you scroll over to the side, this is the

05:14very important part about picking a start date and end date for your events because

05:18we do schedule things out with events, but also making sure that we give the

05:23sponsor material as well. So I'm going to make this event expire on September 30th,

05:312021 at 2359. With our sites, with WordPress, we work in military time when it comes to

05:39publishing and expiring. So this literally means 1159 p.m. on that day. Hit OK. This

05:45will leave on that day that will no longer be able to be seen by the public. You want

05:51to make sure that all of your events have end dates. If you do not, they will still be

05:55up on your event page listing, which I will show you at the end of this video. Tags. I'm

06:01just going to put this as local. I'm going to put it at Queen Park Social and I'm just

06:06going to put Loso Live. Don't get crazy with your tags, but including some is important for

06:11your SEO search engine. There's no show associated with this, but there is an event category.

06:17This is all events. It is an event and it actually is a concert as well. So make sure

06:22to hit whatever events that your category goes into. As you can see, this is the Core's

06:28Big Event Guide. We used to have an event guide for that and we used to have an event guide

06:33for some of our local football games as well. Now, if you scroll down, you'll be able to,

06:39again, pick your featured image. For this one, there was a graphic that was designed,

06:44so I uploaded it and hit feature image and it uploads. Now, finally, the branded content

06:51sponsorship setting. Automatically, it will say sponsored by, but you need to put in a sponsor's

06:56name and URL when you're making an event. If it is something that you're just hosting yourself,

07:02of course, you don't have to put that on. But if it's something where you have a co-branded

07:06partner or if Live Nation gives you some concerts, you need to put that in. So just type the name

07:12and then put the URL to wherever the location is, wherever the sponsor's website is. If you

07:18do not have access to this, please email Jennifer Williams and or Erica Beasley and they can get

07:25you that information to put that on your sites. Now, everything's done. This is good to go. So I'm

07:32going to hit publish. Once your event is published, you can preview it right here. You can take a look

07:38at it. And I just want to show you where all those elements are that we put, right? So here's the title.

07:43It's under the event category. Here's the times, right? This is going from the 29th to the 30th.

07:48Here is the location. If I wanted to, Google Maps, I could pull it up and it would show me where that

07:54is according to my location, which is very helpful for listeners, right? And it keeps us on our sites.

08:01The date, right? And then here's our picture and here is all the information. Again, I put every

08:07Thursday so people know. And here's that code, right? So this is a newsletter code. Again, I highly

08:13recommend doing this when you do any event just because, again, you can try and get someone to

08:18sign up for your newsletter. And that's one of our goals. And it will be very beneficial to you.

08:24Here are our tags. Now, if you go to the side of your sites on your side tab, you'll be able to see

08:30all the events that you put up, right? And they're all in chronological order. So this one was actually

08:35yesterday. This is another example, like I said, of why you always need to have an end date if it

08:41doesn't go further. But this does go to the 29th. So that's great. So it will be up again for another

08:46day. But here you go. Here's your listing, right? And people can scroll into your events

08:51and see every single thing that you have. So that is how you create an event listing. Again,

08:58if you have any questions, don't hesitate to reach out.

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