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Variety

Variety

@variety-pmc
5.8K followers
The business of entertainment.
VideosPlaylists
1:50
Dara Treseder - On Autodesk's Let There Be Anything campaign
6/17/2025
1:22
Lisa McKnight - Reflections on Barbie, lessons for Masters of the Universe next year
6/17/2025
4:28
Raja Rajamannar - New AI technologies that Mastercard is implementing for B2B and B2C workflows
6/17/2025
2:14
Mark Weinstein, Karen Kovacs - Partnering with Hilton to market Wicked
6/17/2025
4:47
Kofi Amoo-Gottfried, Dara Treseder, Esi Eggleston Bracey - On AI usage in their workflows, using it to solve their biggest problems
6/17/2025
2:14
Lisa McKnight, Raja Rajamannar - Building brand trust at Mattel and Mastercard
6/17/2025
2:22
Mark Weinstein, Karen Kovacs - Breaking through a saturated marketplace and audience, Hilton's partnership with NBCUniversal
6/17/2025
2:06
Mark Weinstein, Karen Kovacs - On the future of brand storytelling
6/17/2025
2:21
Lisa McKnight - AI technologies being integrated into Mattel workflows
6/17/2025
1:56
Esi Eggleston Bracey - Building trust and consistency with an established brand, on the Vaseline Verified campaign
6/17/2025
4:07
Marisa Thalberg, Rita Ferro - Revitalizing the JCPenney brand and on the 'Really Big Deal' with Jimmy Kimmel, it was the integration of brands
6/17/2025
2:14
Marisa Thalberg - How Catalyst Brands is plugging into sports
6/17/2025
2:20
Rita Ferro, Marisa Thalberg - Late night has done a great job of figuring out branded content moments, the partnership allowed both parties to trust and try something new
6/17/2025
3:07
Rita Ferro - Marketing ESPN to new consumers, taking the existing app and expanding it
6/17/2025
1:37
Peter Giorgi - Marketing mortgages with Rocket, selling the idea of 'home' instead of the numbers, their Superbowl spot
6/17/2025
1:15
Lee Brown - Launching the Spotify 'Billions Club' last year to support the artist and elevate their platform
6/17/2025
4:20
Lina Polimeni, Peter Giorgi, Lee Brown - Utilizing AI in their daily workflow and building campaigns
6/17/2025
0:57
Dominic DiMeglio - AI usage for audience measurement with Paramount
6/17/2025
1:47
Patricia Corsi, Dominic DiMeglio - The elements Kimberly-Clark and Paramount look for in a successful partnership
6/17/2025
1:50
Lina Polimeni - How Pharma marketing has evolved, working together with Wieden+Kennedy and high caliber directors
6/17/2025
2:18
Patricia Corsi, Dominic DiMeglio - Having access to a goldmine of consumer patterns is useful but marketers shouldn't be held 'hostage' by it
6/17/2025
2:24
Patricia Corsi - Believing in traditional channels like TV, good content will translate across platforms and mediums
6/17/2025
1:08
Peter Giorgi - Working with creators is especially critical to them as it builds accessibility and explains financial investments with audiences
6/17/2025
1:37
Dominic DiMeglio - Reaching audiences across platforms, working together with the CBS marketing team to create multi-platform hits
6/17/2025
39:44
Costume Designers | Artisans Exchange
6/10/2025
32:43
Creative Collaborators | Artisans Exchange
6/10/2025
4:09
Jennifer Lopez - American Music Awards Post Show Interview
6/10/2025
1:07
Sarah Polley Talks About Guest Starring on 'The Studio'
6/10/2025
2:13
Benson Boone at the American Music Awards 2025
6/10/2025
4:29
Seth Rogen Wants Daniel Day-Lewis to Guest Star on ‘The Studio’ Season 2
6/10/2025
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