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Dara Treseder - On Autodesk's Let There Be Anything campaign
Variety
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6/17/2025
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00:00
At Autodesk, you brought in God, right? Tony Dale to play God. Can you tell us about that
00:06
campaign? Because that was really cool. Yeah, absolutely. So Autodesk, our software is used
00:10
to design and make anything, whether it's buildings that we live and work in, products we enjoy
00:15
every day, or movies and games that entertain us, and ads that win great awards. So, you know,
00:21
one of the things that was interesting for us is how do we celebrate what our customers do?
00:25
How do we make them the heroes? But how do we do it in a way that everyone can sort of wrap their
00:31
minds around it, right? How do you talk about creativity in such a universal way? So that's
00:37
what our Let There Be Anything campaign is. And it's been really exciting because it's more than just
00:41
cutting through the noise, right? Having it, like Kofi said, it's not about a one moment thing or
00:46
one ad, you know, it's about how do you use that to tell a broader story? So for us, we've been
00:52
leaning into celebrating and using that ad to celebrate a bunch of different customer stories.
00:57
So for example, LA28. So we are the official design and make platform of the LA28 games. We're very
01:04
excited about that. Yes. And one of the things we like to say at Autodesk is the walk track is the
01:10
talk track. So first we do the work, then we talk about it. Our software has been, you know,
01:15
bringing Olympic games to life for many seasons, including the Paris games. So, but this is the first time
01:21
we're actually coming out as the official design and make platform. So we have earned the right
01:26
to be in the conversation. And now we're joining the conversation because we're actually doing
01:31
something that matters. So why did we become the official design and make platform? It is because
01:36
the LA28 games, y'all heard it here first, live in Cannes, is going to be the most sustainable games
01:42
ever. Let's go. Let's go. Let's go.
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