Lisa McKnight - Reflections on Barbie, lessons for Masters of the Universe next year - video Dailymotion

Watch Lisa McKnight - Reflections on Barbie, lessons for Masters of the Universe next year - Variety on Dailymotion

Transcript

00:00Lisa, I want to talk to you about a pop culture phenomenon known as Greta Gerwig's Barbie movie.

00:06How did having that movie, which was a huge gamble for Mattel, and I know it was in development

00:11for many, many years, and there were different iterations, and there was a thinking that

00:14maybe it would go this way or go that way, but how did having that movie in the marketplace

00:18help Mattel, and how did it introduce Barbie to a new generation of young girls?

00:24Well, the movie was incredibly exciting and impressive on so many levels, but I would

00:29say, yes, one of the really exciting learnings and now opportunity to go forward is that

00:37we did broaden the audience for the brand, and certainly continued to engage with fans and

00:45parents and young girls that love Barbie, but we reached a group of women and men that had

00:52not been as familiar with what Barbie was up to recently. We definitely broaden the aperture,

00:57and we now have a really exciting fan base that we're marketing other products to, lifestyle

01:03products, gaming, even more content. So that's been exciting, and then of course we're using

01:08the learnings from Barbie as the blueprint for our next big theatrical release, which is

01:13Masters of the Universe next June. So very excited about that.