00:00How are you using AI in your respective companies, like in the day-to-day, but also in like building campaigns?
00:06Wow, we were like 20 minutes in, we know no AI.
00:09I know, I know.
00:10It's amazing.
00:11I was hoping until then.
00:12I thought we were going to play like AI bingo.
00:13Always saving the best for the last.
00:16So go ahead.
00:17Oh, you know, perhaps a little bit, you know, different than regular answers.
00:20Obviously, you know, we make medicine.
00:21So where we want AI to be used is to accelerate medicine to people.
00:25That's not what I do.
00:28I am hyper protective of creative.
00:30And so it's not that I don't see a place for AI.
00:33Obviously, by the time you get into, you know, the operations piece of marketing, into personalization, there's definitely a place for that.
00:39I still tend to be of the idea that, you know, good creative comes from allowing people to touch your brand while understanding who your brand is.
00:47And so I just tend to be very protective of, you know, the core of the campaign.
00:51And, you know, we haven't necessarily led AI into that discussion because it's still, you know, I believe that it's good work that drives then the multiplication of the work.
01:01And you can multiply through AI.
01:03But the core of the idea, you know, comes from people.
01:06And it comes from the ability to kind of tear apart a concept and putting it back together and allow people that have, you know, the vast experience of, you know, the creatives that we were just talking about own the work and own the brand.
01:20So I think, you know, I want AI to get people managing a lot faster.
01:24And that's where is the majority of the focus.
01:27And Peter, what about you?
01:29I mean, it's really across our business.
01:31Our bankers use it to provide better service.
01:33But we use it creatively just to accelerate the development process.
01:37You can generate storyboards.
01:39You can generate an animatic.
01:40You can try things out so quickly to just move faster through the process of finding the right idea.
01:48So it's kind of a mandate for us with our internal teams.
01:51You have to use this to work faster.
01:53It becomes sort of like the best proofreader, the best junior copywriter ever, just to help you get over the hump and then start to find the things that are really exciting.
02:01So for us, it's just like an accelerant.
02:04Are you looking, for instance, for like themes that resonate or like trends, things like that?
02:10Through the use of AI?
02:12Yeah.
02:12Not really.
02:14It's sort of more about, I tend to think that finding the right creative idea just requires coming up with a lot of work.
02:21And then through attrition, finding what's resonating.
02:24And AI can just help us sell through those ideas more quickly.
02:29It's just things that used to take weeks take five minutes now.
02:32And like we have to embrace that and take advantage of it.
02:36It should, we should all be really excited as creatives.
02:40And I think not nervous about what this means for us.
02:42Like this should make our work better.
02:44And fighting it is not going to do any good.
02:46We have to embrace it.
02:47For sure.
02:48Tell me about it.
02:49I'm super jealous of your fan.
02:51Yeah, me too.
02:52I was thinking that's so smart.
02:53I will share.
02:54I will share.
02:55Oh, come on.
02:57Yeah, for us, I mean, we've been using machine learning for the last decade.
03:00I mean, we have over 7 billion playlists.
03:03So we're really good at understanding what song is next, what song might, you, we know what you might like.
03:09And it's going to be coming next to you.
03:11And we just, from the data, from all the playlists, from all the usage on our platform, we've been able to really do a great job of discovery and personalization.
03:20I think in, like we were really fast about two years ago to come out with this product that consumers could actually touch and feel called AIDJ.
03:29Oh yeah, AIDJ, genius.
03:31Big user.
03:32And X is here.
03:33X is down on our beach.
03:34He's amazing.
03:34He's a real person.
03:35He's got his voice.
03:36It's amazing.
03:38But, you know, that's really the voice of our algorithm.
03:41You know, Peter, we're serving you this song because we know you like to work out at this time of the day.
03:45Like, it's really telling you why this song, we think you might like it.
03:49And that's been something that consumers have been like, oh, that's really cool.
03:53And just recently, we started to make the interactive, the DJ interactive.
03:57So now you're going to start talking back and forth.
03:59So why, why type, why type in some of your favorite songs?
04:03Just tell us and we'll start making your playlists and like just start having a conversation with the DJ to get better personalization, better experience.
04:15So why, why type in some of your favorite songs?
