Why the wool industry needs to talk about mulesing, according to WPA boss

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Wool Producers Australia chief executive Jo Hall discusses mulesing and how opposition to mulesing can affect the Australian industry. Video by Andrew Miller.

Transcript

00:00Well, look, we need to step it back, I think, in terms of an industry-wide acceptance that

00:06this is an issue. It is an issue that jeopardises the future of our industry. And I don't mean

00:12that in a dramatic sense. It just means that we are already seeing market access issues

00:17with that. And we still have sectors of industry who refuse to believe that it's an issue and

00:23that we shouldn't be talking about it because it only draws attention to the issue. We have

00:27to be more mature than that and start the conversations at an industry-wide level to

00:32find a path forward on this issue. What's the resistance, do you think?

00:37I don't know what the resistance is. I mean, it could be as simple as, you know, let's not

00:42talk about it. Let's not draw attention to it. We produce the world's best wool. So if

00:47they want our product, they will come and buy it. But again, when we're hearing from our

00:52supply chain that they simply do not like mulesing, we can keep producing the best wool

00:58in the world. But if it's not what our customers want, is there a point in producing it?

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