- avant-hier
Catégorie
😹
AmusantTranscription
00:00Labouchees. We see them everywhere. At box openings, in collections,
00:04hanging on the handbag, people even queue up to the point of fighting to get one.
00:10It intrigued me so much that I wanted to make a video about it,
00:15So how did this phenomenon explode?
00:19At my advanced age, there is one thing I would not have bet on in my 2025 predictions,
00:25start collecting Blind Box figures.
00:28That's adorable.
00:30At the beginning of January, I discovered laboubous and I found them adorable.
00:34And now I have several models.
00:36Yes, I bought a giant one too, this story is going way too far.
00:46But be careful, he changes eye color, that's crazy.
00:49Before this creature came into my hands, there was a real journey that I will tell you
00:57told, but first, I will go over the basics for those who are not familiar with the concept of Blind Boxes.
01:02A Blind Box, that's what it is.
01:05These are small closed boxes that contain collectible figurines or plush toys.
01:09These Art Toys are secret since they are only revealed when the box is opened.
01:12For this box, we will see together at the end of the video.
01:14So you can buy a complete box set containing an entire collection or individual boxes.
01:18And the buyer doesn't know which figurine he's going to get.
01:20For example, I don't know what model is inside.
01:23Which can create surprise, suspense, or even a little twist.
01:28This is the one I wanted!
01:33This is the one I wanted!
01:34So these reactions may seem like a lot, but by trying to understand what is
01:38can cause that, because it's fascinating anyway, I discovered that the Blind Box
01:41trigger several psychological mechanisms.
01:43Basically, it works on four levers.
01:45The principle of chance, the purchase of a mystery box triggers the same mechanism
01:51cerebral than games of chance.
01:53There is uncertainty as to which figure will be obtained.
01:57This mystery releases dopamine, the pleasure hormone, even before the box is opened.
02:07Yes, Fred!
02:08The hunt for rarity.
02:10Some figurines are ultra rare because they are said to be secret, which will encourage collectors
02:14to keep buying again and again until you have the complete set.
02:18Even if you buy a box set of a complete collection, there will be a figurine on which
02:22you can only fall once every 74 boxes for example.
02:25The thought of missing a single piece can fuel obsession and a feeling of incompleteness.
02:29The sunk cost effect or irrecoverable cost.
02:33It is a psychological bias that pushes a person to simply continue a project
02:36because he has already invested too much time, energy or money in it.
02:39For example, coming across a duplicate or a model that you like a little less reinforces the desire
02:44to continue to make the effort profitable until you have the complete collection or model
02:49desired complexion.
02:50All I ask today is no dupes.
02:52I already have CC.
02:53It's CC.
02:54Just feel like it's QQ.
02:55Oh, that's Dada.
02:58I really like it.
03:00The false word "Fear of missing out" is the fear of missing out.
03:05The fake word is a real trend and yet there are weeks when you can't buy it
03:09nowhere, whether in stores or on official websites.
03:12This can create enormous frustrations and so when there are restockings,
03:16people rush to it.
03:17The queues are monstrous and there are even people who are motivated to
03:21camping at 2:30 a.m. in front of stores to get the best spot in the queue
03:25at the opening.
03:26It is currently 5 a.m. and we are in front of the forecourt of La Défense for the opening.
03:31from Pop-Mart.
03:32And sometimes the atmosphere can even be tense.
03:34There are people who fight to have laboubous.
03:40It has gone so far that recently the sale of laboubous in stores has been suspended.
03:45in France and England, time to find solutions.
03:47It's funny because I originally wanted to make a cute video about laboubous.
03:51but as I was writing it, I realized that there were these psychological sales mechanisms
03:55which worked very well on me because I was literally obsessed with
03:58the laboubous for weeks.
03:59Be careful because, without realizing it, it can be a bit addictive.
04:03Chance, rarity, lack, addiction under the guise of art, welcome to the hidden side
04:08blind boxes.
04:09It's me, it's been fooled.
04:10We're talking about a monstrous business because there are a multitude of characters involved.
04:14collectors who themselves have several series of collections.
04:17Personally, I had already bought 2-3 when I went to Japan but I knew how to get
04:21blinders to avoid diving into it.
04:23Actually, it didn't work because I'm making this video today.
04:26Besides, between us, when the Sony Angels exploded in France, I admit to you,
04:30I didn't understand the hype.
04:31To me, it's just a furry baby standing weirdly straight like that,
04:35arms outstretched.
04:36And I find that a bit cringe-worthy.
04:38But in the end, it was other figurines that got me thanks to the principle of chance,
04:41FOMO and sunk cost.
04:43I knew how to put blinders on myself so as not to dive into it.
04:47Before returning to Labo Bou, I'm going to tell you about a collection of blind boxes that
04:51I am particularly fond of it too.
04:53The Skull Panda collection The Sound in French.
04:58Panda skull, sound collection.
05:00So, I really feel like I'm 12 years old right now, but I'm owning it.
05:03completely.
05:04Look at these wonders.
05:05So, I find that they have a gothic, cyberpunk, a bit 2000 aesthetic.
05:08They are full of details.
05:10I originally bought them individually.
05:11And then I asked my mother for the complete set as a birthday present.
05:15for my 40th birthday.
05:16I really feel like we're celebrating my 8th birthday, but that's okay.
05:20That's good, my dear.
05:21It's a bit like your mind, child.
05:23The big baby.
05:24I even came across the mega rare one that you only get once every 144 boxes.
05:29I have succeeded in my life.
05:31I have succeeded in my life.
05:32And there is another collection of the character, The Worms, or The Worms.
05:37Okay, let's drop the accent.
05:38They look like they're porcelain, but they're plastic.
05:41Skullpandas were created by Xiong Miao, a Chinese artist, in 2018.
05:46Know that this is a huge buzz, because in 2022, Skullpanda generated 123 million
05:52dollars of income.
05:54But I also have Assipoupou, Azura, Fluffy Monster, Peanut Jelly.
05:59Yeah, that's a lot.
06:00Mom, did you follow?
06:01Yes.
06:02We are testing.
06:03What is this?
06:04The boubou.
06:05Pretty.
06:06What is this?
06:07Pinot...
06:08Lambda.
06:09What did you say?
06:11Lambda.
06:12Lambda?
06:13Who is he?
06:14Pinot...
06:15Pinot what?
06:16Pinot Noir.
06:17Yes.
06:18Do you know this?
06:18Skino Jelly?
06:20Skino Jelly!
06:23Shit.
06:25Is this the shit collection? Well done, Mom! Thanks, darling.
06:29You overmanaged.
06:31Can I bring them?
06:32No.
06:33In truth, I really admire the imagination that it takes to draw and develop
06:37all these models.
06:38But I also think I like Blind Boxes because they tickle a tied string.
06:41to childhood.
06:42For example, Kinder Surprise, which drove me crazy with the collectible figurines.
06:46I can tell you that I gave everything to have the collection of hippos and turtles
06:50completely from the height of my 9 years.
06:52Finally, I mostly ate a lot of chocolate and forced my mother to buy boxes.
06:54from Kinder Surprise.
06:55Oh, I confirm that.
06:57Yes.
06:58Besides, I was helping you with your Kinder collection.
07:02You're going to help me with my collection of cordon bleu mannerisms.
07:06I'm missing regions.
07:07I miss the regions of Ardèche, Nièvres, Lens, Îles-de-France, Brittany,
07:14Charente-Maritime, Vendée, Deux-Sèvres, Vienne, André-Loire, Loire-Atlantique.
07:22And then after Kinder Surprise, I had other forms of Blind Box as an adult.
07:26For example, dates.
07:28Even if you chatted a little bit before on a dating app, in real life
07:31you never know what you're going to get.
07:33So what's in this box?
07:35Oh !
07:37Hey babe, do you know what the difference is between a fridge and a woman?
07:41It's just that the fridge doesn't break when you take the shit out!
07:45It's a food lab, I've had some before, damn it!
07:49I can't even get a refund now.
07:52I opened the box.
07:53I farted.
07:54Oh !
07:55But then how did I get into this?
07:57It all starts with social media, at the end of 2024.
08:02I follow a content creator I like named Golocho Glova.
08:06And then one day I see that she posts a story with her handbag and a little stuffed animal
08:09hanging on it.
08:10I find her cute but a little creepy in real life with her pointy teeth.
08:13But I don't ask myself any more questions than that.
08:15And then she posts a second story still with the same handbag.
08:18And there I begin to say to myself, I like the madness anyway.
08:21Until the day she posted a TikTok of a Blind Box opening with friends.
08:25In any case, I bought some laboubou again.
08:27And I took one for Shai and one for me so we could open them together.
08:30I have...
08:33And there she had me.
08:35I felt this growing desire to own one myself.
08:38I learned that it was called a laboubou, so I typed laboubou into TikTok.
08:42And there I discovered a fascinating world that I observed through binoculars.
08:45Everyone is talking about the laboubou that is in there.
08:49I came across hundreds of videos that talk about nothing else.
08:52and which have millions of views.
08:54But who is laboubou?
08:56It is a creature that was created in 2015 by the artist Ka Sing-Lung,
08:59born in Hong Kong and raised in the Netherlands.
09:01And since then, it has been exhibited all over the world.
09:04He created the history series The Monster,
09:06which was influenced by Nordic folklore and mythology.
09:09Lele!
09:10Yes? Were you naked, little monster?
09:13His tribe of characters includes among others
09:15Zimomo, Ticoco, Spooky, Pato and laboubou.
09:19Besides, many say a laboubou when it is a forest elf.
09:23Stop misgendering her, damn it!
09:25And it is from 2019 that Mr. Lung will begin his collaboration
09:28with Popmart stores.
09:30With whom the laboubou dolls were produced in different colors,
09:33shapes and sizes ranging from plush toys to vinyl figures.
09:36Then one day, laboubou went viral and she was the culprit.
09:40In April 2024, Blackpink's Lisa began posting photos
09:43with laboubou hanging from his bag.
09:45She shows her collections on her social media and it creates a buzz.
09:49She also spoke about her passion for the character on Vanity Fair,
09:52which has developed into a real trend followed by the biggest stars.
09:55Rihanna, Dua Lipa, Natto!
10:00In the first half of 2024, Popmart is expected to record a 62% increase in revenue.
10:06compared to the same period a year earlier.
10:08La Boubou is a superstar.
10:11After collecting all this information, I had the irrepressible urge to own one.
10:16So I went to the store and they were all sold out.
10:20It created a huge feeling of frustration in me.
10:23Like, it's been a long time since I felt this way.
10:25So I lay down on the floor of the store, a little bit dizzy, and cried.
10:29I think I'm exaggerating a little there.
10:36It was my first time entering a Popmart and it was mesmerizing.
10:39There are so many choices, details, colors.
10:42In fact, you are absorbed.
10:43And on top of that, there's a little music that drives you crazy, a bit like
10:46It's a small small world at Disneyland.
10:48So, on this first visit, I left empty-handed.
10:51I was so frustrated that I left the store with the basket without paying attention.
10:56Two days later, more determined than ever, I returned with my basket.
11:00And there, there were some, miraculously.
11:01So I was able to buy some with other figurines.
11:03I came home and opened my purchases live on Twitch.
11:06He's the one who made me shine, who got me into a Popmart.
11:09I had a Belgian one called Baba, like Cyril Hanouna.
11:12Is this Darka or what?
11:14A mallow called Zizi.
11:16But it's Zizi!
11:18Damn, I have a sleeping penis.
11:20Well, I didn't get the green one called QQ.
11:22On the other hand, at this point, I'm surprised there isn't a brown one called Kaka.
11:25There may be some work to be done on the next names, I think.
11:27From the moment I got my first stuffed animals and figurines and told my friends about them,
11:31I saw how contagious it was because some people started doing it.
11:35I want Dada. He's scary, I like him.
11:38But it is, it will be contaminated.
11:44However, be careful, because you can't walk around quietly when you have a laboubou.
11:48Since it is a prized item, there are laboubou thefts.
11:52Hello, I almost cried in the room. My laboubou was ripped off.
11:56Tie your laboubous tight in Paris, because it's thieves who steal laboubous.
12:01But who does that?
12:07Stealing a stuffed animal from an adult who is trying to find some joy and comfort through a childish object
12:12to escape the absurdity and violence of this world?
12:16You are monsters!
12:18So, we have the basic carabiner, but there are people who invest in stronger carabiners.
12:28We're not doing too badly here, are we?
12:31It has even happened that a car was smashed to recover a laboubou forgotten inside.
12:46Like any successful brand, in addition to the thefts, in addition to the resellers who buy as many complete sets as possible
12:51to resell them more expensively per unit and which short-circuits purchases from real fans,
12:55Well, there are some really cool counterfeits, called the Lafoufous.
12:59A laboubou can already be a little scary.
13:02There, she really looks like she's the day after a party, poor thing.
13:11So I try to imagine what a laboubou forger would look like,
13:14because it's an illegal activity, but on the other hand, it's still a bit cute.
13:18Like, in my head, I can imagine a traditional mafia boss, but then him, the counterfeiter.
13:23The counterfeiter.
13:26One, two, three, four dollars.
13:32Vini, go buy me two baguettes!
13:34The luxury bag counterfeiter.
13:39That's food leather.
13:40Essay.
13:42We're good at the jacket and the gussi.
13:44The forger of Laboubou.
13:48Baba, bibi, penis, poop.
13:53Come on, it's going on Aliexpress.
13:57The money is mine.
13:58Lots of money.
13:59A lot of money.
14:00No, actually, I suspect there's nothing kawaii about it.
14:02and I don't even dare to imagine the manufacturing conditions of these stuffed animals.
14:05But with these stories, are there any specialists to authenticate them?
14:08Nine teeth, OK.
14:11Painting, OK.
14:12Logo, OK.
14:13Label, OK.
14:15It's a real one.
14:1642 teeth, not OK.
14:18This is a fake.
14:20Since I became interested in laboubou, but I have more than that in my feed
14:23and I discovered a thousand and one crazy things about this creature.
14:26So there are custom-made cases to protect them from dirt,
14:29baby seats.
14:30There are people who take them on scout tours.
14:32There are some who enjoy styling their hair, putting on makeup, tattooing them, piercing them.
14:37In short, everything I did to my Barbies, ultimately.
14:39There are even clothes, like little overalls and hats.
14:42But this is actually ridiculous.
14:44No, but that's a gift, it doesn't count.
14:47Blindboxes are a new way of collecting, ultimately.
14:50with this notion of surprise.
14:51And I wondered in passing, why do we collect everything and anything?
14:54since the dawn of time?
14:56From pebbles, shells, stamps, coins, Pokémon cards to dog figurines.
15:00So, there are several avenues.
15:10It could be to assert yourself.
15:11For Jean Baudrillard, a French sociologist, the collection is symbolic.
15:15It’s a way of taking ownership of the world and telling our stories through objects.
15:19I'm a female dog, then.
15:20We can also collect for memory.
15:22Walter Benjamin, philosopher, see it rather as a way of saving objects from oblivion,
15:26to establish a poetic relationship with the past.
15:28Maybe the boubou subconsciously reminds me of the cocks I had when I was little.
15:32And then, there are probably plenty of other explanations,
15:34But let's get back to the subject because this is turning into a philosophy class.
15:36Since a while ago, I have been telling you about the products I bought,
15:38but not who sells them.
15:40So, it's time I told you about Popmart.
15:45Founded in 2010 in China, Popmart sold stationery, among other things,
15:49fashion items, cosmetics and toys.
15:52In short, we are very far from the behemoth.
15:54But 5 years later, seeing that Art Toys had the best sales,
15:57The company changed its strategy and decided to specialize in blind boxes and collectible figurines.
16:02So they stop selling the other products.
16:04It’s goodbye to stationery!
16:05In 2016, Popmart launched a collaboration with artist Kenny Wong.
16:09The first Molly Zodiac series is launched and everything sells out in just a few seconds.
16:13Popmart then decided to focus on creating original characters
16:17by calling on artists and specializing even more in blindboxes.
16:21In 2019, nearly 10 million Molly figures were sold.
16:25On a marketing level, the brand has found the perfect recipe.
16:28Original designs plus prestigious collaboration plus mystery of discovery plus quest for the collection
16:36equals a colossal turnover!
16:39That's a lot of money!
16:40For example, in 2023, they achieved a turnover of 804 million euros.
16:45And in 2024, that’s $1.8 billion!
16:49These numbers no longer make any sense!
16:51Of which nearly 400 million are just thanks to the Laboubou derivative product.
16:54Popmart now has more than 400 stores, including 600 in France.
16:57and more than 2,500 toy vending machines in over 30 countries.
17:01They even opened a Popmart Land in China!
17:04So in France, if a figurine manufacturer had opened its park, we would have Plomb Land!
17:19Put on your old-fashioned outfit, stand on your leaden bases, stay put and rust!
17:26That's great!
17:28In less than ten years, Popmart has created a real community of enthusiasts across the world, aged 15 to 40.
17:35Besides, I learned that I was a kidult after all!
17:37This is the name given to adults who are big consumers of products traditionally intended for children.
17:41It could be toys or fashion accessories, for example,
17:44which remind us of cartoons or cult series from our childhood.
17:47For some adults, these products offer a moment of freedom to breathe in lives dictated by responsibilities or often heavy news.
17:54Coming back to fashion, the trend of attaching charms and retro stuffed animals to your bag is at its peak.
18:01Really, I feel like it's always more.
18:07Characters that appeal to both young and old are nothing new, by the way.
18:10Example, Hello Kitty.
18:12Like the boubou, Hello Kitty is childish without being infantile.
18:15She has been around since 1974 and still has plenty of fans today.
18:19In fact, that's Popmart's strength: targeting kids.
18:23He creates characters that resonate with his consumers, who have the financial means to buy from his store.
18:29For Wang Ning, the founder of Popmart, it is important to preserve and cherish the childlike spirit of everyone.
18:34It's true that I feel emotion when I look at her.
18:36I try to explain this to my roommate, but it's not always easy.
18:39Look, Vanessa, doesn't this make you want to buy one?
18:42No.
18:43Well, beyond the emotional aspect, Mr. Ning is also a financier who cracked the code by creating the perfect marriage between the concept of games of chance and mystery toys.
18:52So be careful, I repeat, but there are still small risks of addiction.
18:56Personally, I'm coming out of my tailspin, but there was a time when I was on the site every day.
18:59I took a step back and told myself that there would always be endless collections and that I had to stop, otherwise it would be endless.
19:05So, I cut the cord and calmed down a little bit on the subject.
19:13Hello, Nathalie, it's been 6 weeks and 5 days since I've set foot in a Popmart.
19:17Well done, Nathalie!
19:24Afterwards, I say that, but this box, I only have one desire, to open it.
19:27By the way, on this subject, I know someone who has a box at home and who doesn't open it for no reason.
19:33Reporting.
19:34Why do you keep unopened boxes at home?
19:51Is it so that they increase in value that you do this?
19:53Honestly, not at all. I really don't care.
19:56But doesn't it drive you crazy not knowing what's in it?
19:59Well no, because in fact, I tell myself that the fact of not knowing is that you can have everything.
20:02As long as I haven't opened it, I have the bike.
20:04Yeah, I get it. Maybe I'll have the mental strength to do it too.
20:07A kiss everyone.
20:08Thank you.
20:09Well, let's not lie to ourselves, blind boxes are not the healthiest collections for the environment.
20:14The materials used are synthetic plastics, the products are manufactured in China and shipped worldwide.
20:20And the very strategy of marketing is based on overconsumption because there are always new things.
20:24And even though Popmart is starting to take sustainability into account, we're not there yet.
20:28But that's the problem with all big brands in the end.
20:31Personally, I stopped my compulsive purchases because all of that accumulated over the space of two months.
20:36It doesn't make any sense.
20:38Afterwards, I'm not immune to falling into another trend because I really have fertile ground for that.
20:42Watering my land with new trends.
20:44Take my money.
20:46So, what do we do with this box?
20:48Well, listen, a dramatic turn of events.
20:50I was planning to open it, but I'm going to make a sofiane.
20:53I didn't think I was that kind of person, but I want to test my nerves.
20:57So I'm going to put it in the background.
20:58I'm not going to touch it anymore and we'll see how long it lasts.
21:01I hope you boubou fans aren't too upset.
21:06I don't know why I do this.
21:07And that's it, that's the end of the video and I hope you enjoyed the topic.
21:10I'm so happy to have done a little facecam again because it's been a long time.
21:14Plus, in this magnificent setting.
21:16So there you have it, don't hesitate to like it, and also tell me what you think about this subject in the comments.
21:20And then we'll see you very soon for the next video.
21:22Kisses !
21:25Hello!
Recommandations
22:37
|
À suivre
13:33
14:00
12:30
18:30
19:17
15:26
10:37
32:19
13:45
11:54
9:32
5:50
37:14
22:25
16:55
9:38
31:29
40:35