00:00Millennials and Gen Zs are such an important segment for us.
00:05As a matter of fact, if you looked at stats from last year,
00:0960% of all of our global consumer acquisition are Millennials and Gen Zers.
00:18And for us, it's really important to understand who they are, what they want,
00:24and in particular, where we've been focused and leaning in
00:28is in terms of their passion points,
00:30whether it be around dining, entertainment, sports, music, travel,
00:36and leaning in on those.
00:38And you'll see that in terms of our partnerships with Coachella,
00:43from a music perspective.
00:45We just recently announced a global partnership with F1
00:48and leaning in there in terms of those incredible experiences.
00:53Yes, we just launched a global partnership with F1,
00:56and we're activating in 15 races across the globe.
01:03Love that partnership in terms of the fan growth,
01:08particularly in the U.S.,
01:10in terms of being, you know,
01:12a lot of the growth there has come from fans under the age of 35,
01:16a lot of women fans as well,
01:18and it makes sense for us in terms of creating those amazing experiences
01:25that you can't get anywhere else.
01:27We like to have that ambition of, you know,
01:30walking away from experience like that
01:32and having our card members say,
01:33the only place you could get that is with Amex.
01:36We like to have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a lot of people who have a
