Video marketing hacks na dapat malaman ng mga content creator

PTVPhilippines

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Transcript

00:00Pagdating sa social media posting,

00:02kuhang-kuhang ng content creator na ito

00:04ang interest ng netizens.

00:06Kinalanin po natin siya at ang kanyang

00:07social media marketing strategy.

00:09Panoorin po natin ito.

00:12Sa panahon ngayon,

00:14hindi na lang puro dance challenges,

00:16pranks, and singing duet

00:18ang laman ng TikTok.

00:19Mas marami ng creators ang on

00:21in giving real thoughts and real talks.

00:24Katulad ng content creator

00:26na si Darby Kim Estrebilia,

00:28umas kilala ng kanyang followers

00:30bilang real talk Darbs.

00:32When it comes to personal story,

00:35advice, and social topics,

00:37panalo ang kanyang mga content

00:38na umaabot ng million views.

00:41Dahil dito,

00:42nasa mahigit 760,000 na

00:45ang kanyang TikTok followers

00:46at patuloy itong nadadagdagan.

00:50Pero alam mo ba

00:51kung ano ang sikreto

00:52ng mga viral contents niya?

00:54It's video marketing.

00:56Yup, it is not just about

00:58posting random clips,

01:00but the strategy behind every upload.

01:03Ang tamang editing,

01:04timing,

01:05at engagement techniques

01:06ang nagpapalakas ng reach

01:08ng isang creator.

01:10At kung gusto mong malaman

01:11kung paano mag-level up

01:13bilang content creator,

01:15o kung paano gamitin

01:16ang video marketing

01:17para sa business

01:18at social media mo,

01:20matuto kasama si

01:21Real Talk Darbs.

01:22Ngayon,

01:26makasama natin live

01:27ang on-point

01:28pagating sa pagbibigay

01:29ng real thoughts

01:30and real talks.

01:32Ang content creator

01:33at CEO founder

01:34ng House Creatives

01:35na si Darby Kim S.

01:38Shabilla

01:38o mas kilala

01:39bilang Real Talk Darbs.

01:41Good morning Darbs.

01:42Welcome here

01:43Good morning.

01:44Thank you for having me here.

01:45I really appreciate it.

01:46Thank you for joining us.

01:47Scroll mo lang yung kanyang

01:48profile on TikTok.

01:49Andami mo lang matututunan.

01:51Sa lang lamalabas talaga

01:52sa FYP ko yan.

01:54Mga tungkol sa buhay.

01:56Yes.

01:56And even finance.

01:57But now,

01:57we wanna know more about yun.

01:59Gano ka nakatagal

02:00na content creator?

02:01So actually,

02:02since 2017,

02:04I've been creating content

02:05medyo matagal na.

02:06At that time,

02:07wala pang short form content.

02:08So it was a bit difficult

02:09to create kasi

02:10medyo long form pa.

02:11And at that specific time,

02:14wala pa din masyadong nanonood.

02:16But eventually,

02:16over time,

02:17we're able to gain

02:18lots of traction.

02:19Kasi nag-i-evolve

02:21ang content ko eh.

02:22So previously,

02:22I was loving relationship

02:23and then viral social issues.

02:26Ngayon naman,

02:26I transitioned into

02:27more on business

02:28video marketing tips.

02:30So after,

02:32I think,

02:32eight, seven years,

02:33accumulated sa social media

02:35ko was able to

02:35get five million followers

02:37and

02:38one billion video content views.

02:40I was very proud

02:41to say that.

02:41Wow!

02:42Congratulations!

02:43Saka kita mo yung

02:44nagre-reinvent siya,

02:45no?

02:46Nagiba yung mga content?

02:47I think that's going

02:48to be one of the strategies

02:49in video marketing.

02:52Okay,

02:52let's go now

02:53with the topic

02:53video marketing.

02:54So,

02:55gaano k'importante ito

02:56sa content creation?

02:57So,

02:58right now,

03:00it's very, very important,

03:01specifically for business owners.

03:02Because,

03:03previously,

03:03in order for you

03:04to put your product

03:05in front of

03:06mass attention,

03:07you have to have

03:09huge investment.

03:10Okay.

03:11with social media,

03:12attention right now

03:13is democratized,

03:14meaning that

03:15a lot of people

03:16is capable of

03:17being in front

03:18of a lot of audience.

03:20And,

03:21here's the thing,

03:21you don't have to pay

03:22anyone,

03:23anything,

03:24to be,

03:25to have that

03:25kind of eyeballs.

03:27So,

03:27if you're a business owner,

03:29you need to learn

03:30how to

03:30make sure

03:31to put your product

03:33out there.

03:33This is the best time

03:34to win.

03:35This is a golden era

03:36of opportunity.

03:38And,

03:38yun ang tinuturo ko,

03:39if you're a business owner,

03:41you have to learn

03:42story selling.

03:43Okay.

03:44Kasi,

03:44most of the time,

03:44marami naman mga business owners

03:45nagbibenta,

03:46di ba,

03:46using social media.

03:49But,

03:49the thing is,

03:49people are not buying it

03:50because they're trying

03:51to sell their product.

03:52You have to learn

03:52how to tell the story first

03:54in order for them

03:56to have

03:57attention.

03:59And,

03:59then,

03:59eventually,

04:00they would buy your product.

04:01So,

04:01doon pumapasok

04:02ang video marketing.

04:04Okay.

04:04So,

04:04paano yan?

04:05Yung story selling na yan,

04:06can you give some specific

04:07mga step-by-step

04:09na pwedeng gawin

04:10ng mga business owners

04:11and firms?

04:12Most of the time,

04:13why most people,

04:14specifically business owners,

04:15try to create content

04:16in social media,

04:17hindi masyadong katok.

04:18Walang,

04:18madalas sinasabi,

04:20walang bumibili,

04:21madalas sinasabi,

04:21nagpo-post ako,

04:22in-edit ko ng 8 hours,

04:23but,

04:24walang nanonood.

04:26It's because there's

04:26just no structure.

04:27Okay.

04:28So,

04:28if you were to create

04:29a video content

04:31that sells your story,

04:35you have to have

04:35structure.

04:36This is what I call

04:37SRE framework.

04:38Script,

04:38record,

04:39edit framework.

04:40Ibig sabihin,

04:41sa scripting,

04:42you have to have

04:43hook

04:43first 5 to 7 seconds.

04:46Hindi ka dapat

04:46nagsa-start ng video.

04:47Hi guys,

04:47welcome to my vlog.

04:49Nandito ako ngayon today

04:49because people's attention

04:51are very,

04:51very short.

04:52So,

04:52dapat,

04:53bigay mo agad.

04:54Ito ang tatlong dahilan.

04:55May hook agad.

04:56That's how you

04:57catch their attention.

04:59And then,

04:59after that,

05:00meron kang value.

05:02Siyempre,

05:02hindi lang hinuhook.

05:03Dapat binibigyan mo din sila

05:04ng value.

05:05What is there

05:06that they're able

05:07to get in return?

05:08Kasi most of the time,

05:09ang nangyayari

05:10is most people

05:12who's posting

05:13are just trying

05:13to get from their audience.

05:15Yung content consumer

05:17are smart.

05:18So,

05:18first 10 seconds,

05:19kailangan makita na agad namin yun.

05:20Yung first 10 seconds

05:21is the hook.

05:22After nang hook,

05:23after the first 10 seconds,

05:24papasok ka na

05:25sa second framework

05:26which is the value.

05:27Make sure na

05:28it's edutainment.

05:30Educational

05:30and may entertaining din.

05:32Entertaining din.

05:33So,

05:33it has to be

05:33the mix of both

05:34and then payoff.

05:35What do they get

05:36in return

05:36after watching your video?

05:38Natuto ba sila?

05:39Or if,

05:40in case natuto sila,

05:41nagustuhan nila yung product mo,

05:42where they can get it?

05:43Where they can buy it?

05:43Or where they can get

05:45more of you

05:45by simply telling them

05:47to follow your page?

05:48Ang ganda.

05:49Hook value pay.

05:50Yes.

05:50Magandang framework yan.

05:52Tsaka tama.

05:53HVP.

05:54Yes.

05:54May SRE,

05:55may HVP,

05:56may RSP pa.

05:58Show natin yun.

06:00Pero tama naman kasi

06:02ano yung mapapalako

06:04sa pag-unood sa'yo.

06:05Yes.

06:06And most of the time,

06:07that's where,

06:08tulad nga na sinabi ko kanina,

06:10posting is free

06:11but attention is very expensive.

06:13Because people's attention

06:14right now

06:14is very,

06:15very expensive.

06:17If you think about it,

06:18liking a video,

06:19sharing a video

06:20is free.

06:20And it will take you

06:21less than a microsecond to do.

06:23Pero lahat ba

06:23ng videos na nakikita natin,

06:25sinishare natin

06:26at nilalike natin?

06:26No.

06:27Because people's attention

06:29right now

06:29are very,

06:30very expensive

06:30because there's so many

06:31contents out there.

06:32So in order for you

06:33to stand out,

06:34you have to give

06:35tremendous value muna

06:36doon sa audience mo.

06:38So that in return,

06:39in the future,

06:40once you try to tell them

06:41that these are the things

06:42that matters in,

06:44say for example,

06:44your product,

06:45they can now

06:46parang give back

06:48doon sa value

06:49na binigay mo sa kanila

06:50nung simula.

06:51Ayun.

06:52Eh paano malalaman

06:53o masusukat

06:54ang success

06:55ng isang campaign video

06:56or video na

06:57ginawa

06:58ng isang content creator

07:00or ng isang business

07:01in using social media accounts?

07:02That's a very good question.

07:04There's three things

07:04I believe you can

07:05measure it.

07:06Unang-una,

07:06views.

07:07Kasi syempre,

07:07hindi mo naman

07:08pwedeng sabihin

07:08na successful ang video mo

07:10kung ikaw lang

07:10nanganood

07:11at saka yung nanay mo.

07:12Para pa lang KPIs yan,

07:14key performance indicators.

07:15Exactly.

07:16So unang-una,

07:17dapat may views.

07:18If there's views,

07:19ibig sabihin

07:20your video

07:20was interesting.

07:21And then,

07:22next thing

07:22that you have to measure

07:23is engagement.

07:24May views,

07:25pero nang-engagement

07:25tao.

07:26Sin-air ba nila?

07:27Is the content

07:29thought-provoking?

07:30Okay.

07:30And then,

07:31after that,

07:32pinaka-importante

07:33sa mga business owners,

07:34conversion.

07:35Kasi pwedeng

07:36nag-engage,

07:37pwede ding

07:38maraming nag-share,

07:39and maraming nanood,

07:41pero did it

07:42drive them

07:43to buy the product?

07:44Okay.

07:44So I think

07:45pinaka-key indicator

07:46is for a content

07:48that works,

07:49it has to also convert.

07:51Okay,

07:51may tagdag lang ako.

07:52Kasi,

07:53specifically for social media,

07:55expensive nga,

07:57yung paggamit dito

07:58ng social media users.

08:00I wanna know

08:01kung paano

08:02natin maya-apply

08:03yung authenticity

08:04and or the ordinariness

08:06sa paggamit ng social,

08:08sa paggawa ng video,

08:10or this,

08:11what we call

08:12yung strategies natin

08:13with video marketing.

08:15Kasi,

08:16iba yung,

08:16iba yung pag-formal ka talaga,

08:18parang people would say

08:20na parang,

08:20ay, hindi ko to panonood.

08:21How will we go into

08:22apply the ordinariness

08:23or authenticity part?

08:25I think that's one,

08:26that's the beauty

08:27of social media

08:27and that's the reason

08:28why most people

08:29tend to shift

08:30the attention

08:31from the traditional media

08:32to the new media.

08:33Okay.

08:33It's because

08:34in the new media,

08:35people get to be

08:36who they are.

08:37And do you think,

08:38like,

08:39most of the time,

08:39people follow influencers

08:41because they're not,

08:42because they're not perfect.

08:44It's because we can relate

08:45to who they are.

08:47So, I think we all

08:48have authenticity.

08:49The only thing

08:49that stops us

08:50from being authentic

08:51is the need

08:52to win the opinion

08:54of other people.

08:55Okay.

08:55So, the need to look good.

08:57And that's the reason

08:57why we're not

08:58our best self,

08:59or we're trying

09:00to be our best self

09:01when in front

09:01of the social media.

09:03And the problem

09:04with that is,

09:05content consumers

09:06are very smart.

09:07They smell fake people.

09:08Kaya pansin mo,

09:09pag nagpo-post sila,

09:10tapos they're trying

09:11to be their best self.

09:13Ang nangyayari is,

09:13people resonate

09:15or do not resonate

09:17with those people.

09:18So, I think,

09:19authenticity is always there.

09:21Okay.

09:22The thing that most people

09:23need to be authentic

09:24is to let go of

09:26needing to look good.

09:27Just be who you are.

09:29Uy, parang kami

09:29nag-masterclass sa YouTube lang.

09:31Pero nabitin ako ha.

09:32But please,

09:33yung social media accounts

09:34sa lang mo

09:34so that business firms,

09:35organization,

09:36can actually coordinate with you.

09:38Pagkak gusto nila

09:38if you were able

09:40to learn a lot of things

09:41from this

09:42sa mga nanonood ngayon,

09:44you can go ahead.

09:45Technically,

09:46we're teaching

09:46business owners

09:47how to create

09:48content that converts.

09:50So, we have an

09:51upcoming event.

09:51It's called

09:52content that converts.

09:53So, that's gonna be

09:54happening on July 12.

09:56So, you can go ahead

09:57and check my page,

09:58Real Talk Darbs,

09:59to get more details

10:00on that.

10:01So, yeah.

10:02Ayun, learn more,

10:03ano?

10:03Thank you very much,

10:04Real Talk Darbs.

10:05At marami tayong

10:07natutunan

10:08sa conversation nito.

10:09Maraming salamat.

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