Diriyah Company group CEO: Diriyah, the birthplace of the Kingdom

Diriyah Co. CEO Jerry Inzerillo says Diriyah is central to Saudi heritage as the birthplace of the Kingdom and its unifying legacy.  #SaudiArabia

Transcript

00:00I mean, it sounds like an absolutely amazing project.

00:02Clearly, tourism is a major focus for Vision 2030.

00:07Where does heritage fit in?

00:10Well, there's two things, and that is that, you know,

00:13everybody rejoices when we celebrate National Day on September 23rd.

00:19Me too.

00:20But when I got here, I understood the 300-year legacy of Tadea,

00:25and again, custodian of the Tule Mas and the Crown Prince,

00:28one of the greatest things that's happened since I've been here

00:31is the national holiday of Founding Day on February 22nd.

00:38Now, if you move the clock ahead a little bit to February 22nd, 2027,

00:44that's the actual 300th birthday of the first Saudi state.

00:49So while we rejoice in celebrating the unification of the third Saudi state,

00:56National Day, we celebrate Founding Day.

01:00Now, why is that important?

01:02Because we're a culture very rich in heritage, very rich in history,

01:08very rich in everything that's over 300 years.

01:13So Tadea is the birthplace of the kingdom.

01:16It's the ancestral home of Al Saud.

01:18It's the roots of the nation.

01:21It's the source of our identity, our national pride.

01:25And that's why the UNESCO site, we just finished welcoming 3 million people.

01:31And this is on our way to welcoming 27 million people by 2030.

01:36.

01:49.

01:55.

01:59.