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00:01This is an unbelievable opportunity.
00:05Lord Sugar's in the market for a brand new business partner.
00:10This process is not about a job, it's about me ploughing £250,000 into a business.
00:17Trust me, there are people in this room that are hungry for this deal.
00:22Here to do battle for his backing, 16 ambitious entrepreneurs.
00:27You told me you can do things you lot, you can't. You're all a bloody waste of space.
00:35At stake, a quarter million pound investment.
00:39And a 50-50 partnership with a business icon.
00:43I believe actions speak louder than words. This is rubbish, this idea is rubbish.
00:51Get the gear, get the gear.
00:53It's a deal worth fighting for.
00:54Jason, will you be quiet, you silly shit.
00:5816 potential business partners.
01:00Caravan, caravan, caravan.
01:03What have you taken?
01:0612 tough weeks.
01:09You can't change the project manager.
01:10No, yes you can.
01:12I'm really worried.
01:13One life-changing opportunity.
01:16You're fired, you're fired.
01:17I don't want to see your face anymore.
01:19You're fired.
01:29Previously on The Apprentice.
01:31I want to see if you can grow a business from scratch in 48 hours.
01:35It was back to basics.
01:38Look at that, guys.
01:39And boys versus girls.
01:41I look like roadkill.
01:43Louisa had a head for low-cost fashion.
01:46Nice look, isn't it?
01:48While the boys took a punt on pricey ceramics.
01:51This is going to be a hard slog, you know.
01:52Jordan gambled on a piece of pottery.
01:55It's 76 pounds.
01:57But failed to flog it.
01:59Maybe you should go to more crafty shops.
02:02In the boardroom.
02:04Very well done on this task.
02:05Finally, an all-girl win.
02:07Jordan dropped a bombshell.
02:09Obviously, Lord Sugar, if you and I were to go into business,
02:11that's not me alone.
02:12There is another person.
02:14So there's three of you in this partnership?
02:15Yes, yeah.
02:16What's the complete world you live in?
02:18Neil found himself under fire.
02:20I do have this concern that your limitation is to sales.
02:24But project manager Miles took a direct hit.
02:27Miles is tasked.
02:29I'm not sure you got it.
02:31You're fired.
02:32Thank you very much, guys.
02:34And he became the 11th casualty of the boardroom.
02:38Now five remain to fight for the chance to become
02:42Lord Sugar's business partner.
02:468am.
02:57One week to go.
02:59And last chance to win a place in the final.
03:02The last boardroom.
03:03That was a close call.
03:04It was intense.
03:06I've got to admit, I've never felt as nervous as I did.
03:10You've proved your worth at this point.
03:11Five of us here, we've worked hard to get to this point.
03:13Really has stepped up another level.
03:28Hello?
03:30Neil, for the next stage of the process, you're going to be interviewed by my advisors.
03:34You've got 24 hours to brush up on your business plans and be prepared for your interviews tomorrow.
03:42Okay, thank you, Lord Sugar. Bye-bye.
03:45Lord Sugar's aides will be interviewing us tomorrow.
03:48Then it's up to Lord Sugar to see who progresses any further.
03:51I'm not going to lie, I'm scared.
03:53Yeah, so am I. I'm absolutely dreading that.
03:55Up until now, we've been showing that we're capable and now we get to show how our business is also capable.
03:59Yeah.
04:02For the final five, 24 hours to brush up on their business plans.
04:10With the best record in the process, but questions raised over his proposal, business analyst Jordan Poulton.
04:17I know Lord Sugar has some concerns and some confusion around my business, but I'm actually excited to get the opportunity to clarify exactly what I'm presenting.
04:27I'm not worried that anyone's better than me. I am by far the best investment opportunity there is in this group.
04:32Next, entertainment entrepreneur, Francesca McDuff-Varley.
04:37I've started three businesses from scratch. I think if you have even a shadow of doubt about what you're doing, you will crack at this point.
04:44On a winning team five times, she's played fair all the way.
04:48The time for game playing is now done with and the people that are interviewing us, they know what they're talking about.
04:53So, you know, if you've been manipulating and playing games up to this point, good luck with them because they're going to see straight through it.
04:58Never afraid to ruffle feathers, multiple business owner, Louisa Zisman.
05:05I am used to ruling the roost and I really don't think being a strong woman is a bad thing at all.
05:12And I stand by that. And if you're weak, you know what? Yeah, I'll have you for dinner.
05:16Lord Sugar should invest in my business. I have two successful businesses in that industry and they're all working in profit.
05:22Regional sales manager, Neil Clough, the only candidate to lead a team three times.
05:29From week one all the way through to where I am now, my objective has been to win, not to get to the final five, not to get to the final.
05:37I'm here to win. I'm really confident in my business plan. It's really thought through.
05:41I know that I'm going to drive a very successful business along with Lord Sugar.
05:47Doctor and emerging business woman, Leah Totten.
05:52I'm very passionate about the business plan which I'll be pitching. The profit potential is phenomenal.
05:58I think of all the candidates remaining, I'm probably the one that has blossomed the most throughout the process.
06:02I came in with the least experience and I think I'm every bit as strong now as the other candidates.
06:078am. After ten gruelling tasks, today for the first time business plans will be dissected.
06:34The Institute of Directors.
06:53Meeting place for the bosses of British industry.
06:56Good morning. Good morning Lord Sugar.
07:19Now when I first met you at the beginning of the process, you gave me a brief idea of what your business is.
07:25business plan was all about.
07:28They all sound reasonable ideas, but I'm not going into business with just anybody.
07:34You need a very, very good plan and I need to know you are the right calibre of person.
07:41So I'm going to put you in front of four of my very trusted advisors.
07:46And trust me, there's no pulling the wool over their eyes.
07:52They will report back to me and two of you are going to go through to the final.
07:58And three of you will be fired.
08:03Hand your business plans over to Nick and Karen and off you go.
08:07How's everyone feeling?
08:20I think we're all nervous.
08:22A true warrior wants a good fight.
08:25Yeah.
08:26This is our chance to showcase our business, smile, walk out with your head held high.
08:31If we all have that kind of attitude, we'll have a lovely day.
08:37Fran, you're all quiet.
08:44Backgrounds are checked.
08:46Business plans analysed.
08:48Credentials scrutinised.
08:50Now, time to face four of Lord Sugar's toughest taskmasters.
08:56Claude Littner.
08:58Lord Sugar's former global troubleshooter.
09:01His job today, uncover the pitfalls in potential partners' plans.
09:06You say that you're a ruthless firer and hirer because one chance and you're out.
09:12Yeah, similar to Lord Sugar really.
09:14No, no, don't compare yourself to Lord Sugar.
09:16Don't compare yourself ever to him.
09:17No-nonsense Margaret Mountford.
09:22Longstanding advisor to Lord Sugar with a forensic skill for spotting genuine ability.
09:29You say, I've experienced huge success and utter defeat,
09:33as I know how it feels to fly in private jets and walk in the footstep of kings.
09:37Flying in private jets, that was the schools I've been to and the jobs that I've done.
09:42You studied the greats in human history and cherry-picked their knowledge.
09:44And as a result of that, your role model is David Beckham.
09:48That's, I stand by that.
09:51Yes.
09:54Straight-talking Claudine Collins.
09:57Running one of the UK's leading media agencies, her job today, expose the real people behind the self-promotion.
10:05Out of everybody's CV that I've read, you came across as a bit boring.
10:12There's no real kind of spark.
10:14Absolutely not.
10:16I've had some amazing experiences.
10:18I've travelled the world and I'm not boring, so.
10:21Returning to put the candidates through their paces, Mike Souter.
10:29How do I address you? Is it Dr Leah?
10:32You can call me Leah.
10:34Pioneer of Britain's free magazine industry.
10:36Tell me then, about the business plan that you are presenting to Lord Sugar.
10:40I plan to open a string of medical cosmetic clinics.
10:43I will offer anti-wrinkle injections, facial fillers and skin pills.
10:49What would you do with this?
10:51I would suggest that you have three areas of Botox.
10:54And your glabella area, your forehead and your crown lines.
10:58You could also have some filler to soften your nasolabel fold.
11:02That would cost you £300 plus just under £300 for the filler I would imagine you would need over one syringe.
11:13I'm so pumped up that I just want to do them back to back and just go boom, boom, boom, boom, because I'm ready for it.
11:20All right guys, wish me luck.
11:21Lock and nail.
11:24I think Nader will definitely be able to sell himself.
11:27Yeah.
11:29I think he'll do fine, he's great, under pressure.
11:33So much self belief.
11:35He does have a lot of self belief.
11:37He's his own favourite product.
11:40My business plan is an online estate agency business where the vendors do their own viewings and it's all online based.
11:48It would appear that it all stems back to when I finally sold my house after two years of being on the market.
11:54What I quickly realised was there's nobody better to sell your house than you.
11:59But I've got to challenge you on just that basic premise.
12:02You've been in sales and so you probably can sell your house.
12:08Many people do not have that kind of skill.
12:11You've got to market it, you've got to set the price, you've got to negotiate after it.
12:14I really take on board what you're saying but I have to challenge it.
12:17He has one, one mode and it's Neil and there's nothing else and it's really like off putting I find.
12:24But I really do think that could get him into the final, you know.
12:28I really, really do think.
12:29My business plan isn't just about selling your own house. My business plan is actually to compete as a national online estate agency and to get estate agents to advertise their properties on my website.
12:41Hang on a second. There are large, well established companies in that space.
12:46Absolutely. Yeah.
12:47They're going to go to the market leader.
12:49I'm going to compete with that.
12:50But you've got no chance.
12:51I have.
12:52No you don't.
12:53I definitely have.
12:54The market's full.
12:55I absolutely believe in my plan. I don't know whether I'm not explaining it very clearly but I have thought this through.
13:00No you're explaining it clearly but I have thought this through.
13:01I hope I'm explaining it clearly how just ludicrous the whole idea is.
13:05It's something that I know so I know exactly how much of...
13:07What's something you know?
13:08That's crap.
13:12Here we come.
13:14I like being challenged on things and just defending myself. I absolutely love it. I thrive off it. I would love to go in there again.
13:25Oh. Oxford graduate. Good intellectual achievements.
13:31Tell me what you did at Oxford Entrepreneurs.
13:33I knew I wanted to be an entrepreneur and when I got to Oxford I realised there was a very large and very successful entrepreneur society.
13:39And I took on a number of roles which led on to me being the president after I finished university.
13:43And that was a full time job being president?
13:45As the president was a full time job yes. It's like running your own business.
13:48If someone has an idea I would kind of sit with them and work on strategy and work on marketing and kind of come up with a creative vision of what the company could become.
13:56A lot of success stories.
14:01What I'd like to do is just go through in a little bit more detail about your career progression.
14:05I started my first business with £5,000. I borrowed myself from a car because I had nothing. I made myself into a businesswoman. No one taught me how to do it.
14:13But I don't think there's anything here that indicates to me that you can run a big business. You've been in this current business for some ten years. But you've still got a very small little business. Where are we on sort of turnover and profit?
14:25I don't know to split it up to you. Is there some development where you can say, look, year one I made X?
14:31Not to hand at the moment without looking at them I'm afraid.
14:34You should know that. You should know your numbers.
14:37Let's, let's, don't let me down here, but on this business which is this look-alike thing, you've been involved with that for ten years.
14:46Yes.
14:47You must be able to give me some numbers on that.
14:49Yeah, we turn around sort of £50,000, £60,000 profit.
14:52Hang on, you can't turnover profit.
14:54We make around two and a half thousand, three thousand profit per month.
15:00So I take three and multiply it by twelve.
15:02Yeah, I'll give you another.
15:03I'm going to get £36,000 profit.
15:04Yeah.
15:05I have to say that, that these numbers don't quite stack up with, um, with your claim that you made as part of your application.
15:12Turn over £5 million.
15:17I, it was just a number that, number five came into my head.
15:22It's just farcical.
15:27Was it bad?
15:34It wasn't the highlight of my career.
15:37Was it as bad as you thought it would be, or was it worse?
15:42It was worse, wasn't it?
15:44It would appear that you've got some successful businesses, certainly the online one.
15:591.5 million turnover?
16:02Yes.
16:03Then we move on to the cupcake shop.
16:05Yeah.
16:06Have you got any profits?
16:07Last year we turned over just over £100,000.
16:10And then you formed another company.
16:13Yeah, the online baking website.
16:15Turn over is £40,000 a month?
16:16Yeah.
16:17Very nice.
16:18So, why change your life?
16:20You've got it, you've got it made.
16:21Because I always want more.
16:25Have you found this process easy or hard?
16:27I've found this process a lot harder than I expected.
16:30It's been the game playing on the personal levels that I've found the hardest in this.
16:33And tactics?
16:34It's the tactics I've felt the most unease with.
16:36Do you feel, like, ready to prove something now after your last boardroom?
16:42Absolutely.
16:43I'm looking forward to it.
16:44And I'm sure Lord Sugar's going to be watching very closely.
16:50If he doesn't deliver a good interview today, no-one's going to.
16:53He'll thrive off it.
16:55From the age I can remember, I've always felt like I was more intelligent than everyone else,
16:59and I got things faster than everyone else.
17:01And I knew that there was something that I could do with that ability.
17:05That would be meaningful.
17:07And I have this ability inside me that I don't even at times know what to do with.
17:10And so I figured, well, business is the way you get success in the modern world.
17:14So why don't I just try and learn as much about that?
17:16And I'm sure eventually I'll be able to do something that shows everyone that I'm able.
17:21I'm going to move on.
17:23You talk a lot about the Oxford Entrepreneurs.
17:25You more or less say it was down to you that the first batch of businesses
17:29that came through the programme was acquired by Google.
17:32Yet one of the co-founders of the company said, and I quote,
17:36Jordan helped a lot with getting us office space and supported us through various events.
17:41I think I did a little bit more than just ran a few events.
17:43I have to be honest.
17:44You talk about yourself a lot as an entrepreneur.
17:48Are you really?
17:49Because it comes across that you jump onto other people's ideas.
17:53No, that's unfair. That's unfair.
17:55So what have you started from nothing?
17:57So the only real kind of business that I was running specifically for myself
18:00was trading on eBay when I was a teenager.
18:04Okay, so trading on eBay.
18:06Yeah, for myself. I'll admit that.
18:10I think that the longer the day goes on, you've got to keep retaining your stamina.
18:14Yay, great, two under my belt.
18:16Yeah.
18:17But I've got two more to go.
18:19I actually think it gets easier as it goes on.
18:25The lady with a brain like Einstein, who got a C, D and E in her AS levels.
18:30Yeah, I've flunked my AS levels.
18:33You said that people look at me and assume I'm a bimbo with hair extensions, fake boobs and nails.
18:40Yeah.
18:42Obviously that comment was very tongue in cheek.
18:45Do you think it's sensible to put tongue in cheek comments when you're completing an application form
18:49with a view to someone making a quarter of a million pound investment?
18:53I don't think there's anything wrong with having a bit of personality and business.
18:56You've spent a couple of years working on this.
19:05Yeah.
19:06It's a bit perfunctory, isn't it?
19:07It's simple, but I believe it will be effective.
19:09And I'm really passionate about my plan and driving that business.
19:12The main gap that you think you've identified is that people actually want to pay less commission
19:17and then they have all the hassle of doing the viewings themselves.
19:19They do the viewings themselves, yeah.
19:20And being there when the person comes round.
19:21Absolutely.
19:22Which is, I think, a very bad idea.
19:26I'd like to have a nationwide fitness and dance environment for people to work out in.
19:32What's the most interesting thing about you? My shoe collection.
19:37Erm, I'm passionate about shoes.
19:40And I think it's something that would pique someone's interest.
19:44Well, you can agree to differ on that one.
19:51You're working full time as an NHS doctor in A&E.
19:55Yeah.
19:56So, why do you want to go into business with Lord Sugar?
19:58Well, first of all, I need the money.
20:01Does he have experience in anything to do with medicine?
20:04Well, I know he... No.
20:05No, he doesn't, but I do.
20:09Tell me, in a nutshell, really your idea.
20:11Sure.
20:12It's an online platform and the idea is that it will allow hobbyists and brands to create mobile games easily.
20:18You state in here that you're a business partner and you complement each other perfectly.
20:23Mm-hm.
20:24He focuses on the technology delivery and you on all commercial aspects.
20:28Are you talking about Lord Sugar doing the technology?
20:30No.
20:31I've been working with another person.
20:33He's the technologist.
20:34Right.
20:35And I'm the creative visionary and the person who's kind of worrying about strategy and sales and marketing and that sort of stuff.
20:41This process is to find Lord Sugar a business partner, but you already have a partner.
20:48Yes.
20:49Yes.
20:59OK, let's talk about your business.
21:00The business that I'm pitching to Lord Sugar is to create a new baking brand selling baking products, cake tins, glitters, sprinkles.
21:08I'm confused.
21:09It talks about you being a manufacturer as well as a wholesaler to trade.
21:14Yeah, that doesn't make any sense.
21:15As well as a retailer.
21:16Your business plan is half-baked.
21:21I think writing a business plan is definitely not one of my strong points and face-to-face I am a lot stronger.
21:26I do really feel there is a need for this because I've got first-hand experience of the issues in this industry.
21:31I think they're traditionally family-run businesses.
21:34They just don't have the knowledge or the scope to expand and to modernise with regards to online stock ordering.
21:40That's why I'm pitching this business because I'm saying, look, this is a problem and this is my solution.
21:45Louise, I think you're crazy.
21:49You have experience of this marketplace.
21:51Yeah.
21:52You've got really good examples of how this works and you haven't mentioned them in your business plan.
21:59Yeah.
22:00It wasn't great, your business plan.
22:01It wasn't.
22:02I'm the first to admit that I have much less business experience than the remaining candidates.
22:14So what is your anticipated profit year one then?
22:17£265,000.
22:18You're never going to do that.
22:19I will.
22:20£260,000 in year one.
22:22My rent will be £30,000 a year.
22:24Receptionist to begin with and pen are £16,000 a year.
22:27I'll have a cleaner for £8,000.
22:29To tell you the truth, I'll probably do that myself for the first year if need be.
22:32I was intrigued to see that you say you can solve a Rubik's cube in under three minutes.
22:41Yes.
22:42Well, let's just see, Jordan, what you're made of.
22:48OK.
22:49Your time starts now.
23:04Which includes everything bioelectricity.
23:06If it costs you maybe under £2,000 a year.
23:08Now, I'm going to employ someone who will be probably a nurse practitioner trained in aesthetic
23:12medicine to come in as a clinical manager.
23:14That's two minutes.
23:25Oh, the pressure's got to me now.
23:26I made a mistake.
23:27You still got time?
23:34After the two-month shadowing period, which will be the end of my four-month period,
23:37I will then leave the clinic.
23:39She will also have doctors who are trained in aesthetic medicine
23:41or nurses who are trained in aesthetic medicine to come in and do one five-hour clinic per week.
23:45You speak very quickly, don't you?
23:46Sorry.
23:47God, you're a fast talker.
23:48No, I want to get everything in.
23:49I have so much I need to explain.
23:50Right.
23:51Because I'm the combination of business flair with a medical, a really successful medical career.
23:56For a £300 treatment, you'll make approximately £149 gross profit.
24:02That's very interesting.
24:03Very interesting.
24:04That's your timer.
24:13I'm sorry.
24:14I made a mistake.
24:15I'll admit it.
24:16It was the pressure.
24:18It's not a problem sometimes to crumble under pressure.
24:22Let's move on to your business plan.
24:24You create software, you allow the advertisers to make games.
24:28On the basis that this is a technological platform, isn't your business partner the brains behind it?
24:33It sounds like he brings the real value to the business, no?
24:36He makes the product, but without Steve Jobs, there wouldn't have been a Steve Wozniak.
24:39So you are Steve Jobs?
24:41Well, Steve Jobs that managed to channel that ability to create products into an overarching company,
24:46and that's where I think I come in.
24:47But isn't it true that your business partner here already had this company?
24:52Yes.
24:53He started the company before he met me, and he has said to me, and I believe him,
24:57we haven't exchanged the actual equity document, but he's agreed with me that he wants me to be an equal partner.
25:03In the business plan itself, you describe yourself as a co-founder of the company.
25:08The company's house lists two founders, neither of whom is you.
25:22You said, I will do anything to win.
25:30Yeah.
25:31You do seem obsessed with winning.
25:32Unfortunately, that is the way I go about things.
25:35In business, you know, if I have a bad period, I have to make sure the next period is better than any period I've had before.
25:42Where does this innate ambition and competitiveness come from?
25:46Because it's a huge amount of pressure on yourself.
25:48I think it is, and probably nobody puts more pressure on me than myself.
25:54When my father passed away, even though I was only 18, what I was doing, I didn't take a day off work.
26:00Because I saw that as weak.
26:01That's not weak.
26:02Maybe that's the type of person that I am.
26:05You also said that one of your biggest regrets was not making it as a professional footballer.
26:10Footballer, yeah.
26:11I think at the time, my dad was really kind of pushing me to be a football player.
26:15It's not a regret because you didn't make it.
26:19I thought I let my dad down, yeah.
26:22And I don't think I can ever change that.
26:24So, that's my biggest regret because I feel like I failed for somebody that I've got the utmost respect for,
26:30that's not here today to be able to say well done in what I'm doing.
26:34I'm sure he'd be very proud.
26:36I hope so.
26:37All right, mate.
26:42Is that really hard?
26:46Neil, you're quiet for us.
26:56I think she really wants to understand the person because she questioned me on things, just cut the business, let's talk about you.
27:03God, she won't like me.
27:06Yeah.
27:07When in doubt, smile.
27:08Smile of hell.
27:09Smile of hell.
27:18Your old boss, you said, was a total idiot and taught you so much about how not to manage people.
27:25Well, yeah, she was an idiot.
27:28People have said that you're manipulative.
27:32Your husband even said that you can be very stubborn.
27:35I think there are worse traits I could have, to be honest with you.
27:40Being stubborn and having self-belief, I really don't think is a bad thing.
27:46I think if you ask any of the remaining candidates what one of my strongest points is, they'd all say.
27:52I get on with people actually really easily.
27:54But I have asked people, and the one thing that did come out was the manipulation, the game playing, the unprofessional.
28:00Um, you know, I'm not unprofessional. I have a big personality.
28:05It's not nice to be told, oh, you're this, you're that, you're manipulative, you're argumentative, you're intimidating.
28:10No-one wants to hear that.
28:12But I feel like I have changed throughout this process from the criticism that I have got.
28:16Okay. That's good.
28:22Tough.
28:23Like, you know, the candidates have said that you're manipulative, you're argumentative.
28:28Apparently it's been said that I'm a game player.
28:30It is. Things have been said in this process, and I think the most...
28:32Yeah, I mean, obviously I know that you've said those things about me that she said.
28:36Well, not all of those things.
28:37Not all of them, but they are points that you felt.
28:40But I hope that you've seen my change.
28:48I think you're in trouble with this business plan.
28:50You're not an estate agent.
28:52And your unique selling point is that you want people to sell their own homes.
28:58Yeah.
28:59But you expect estate agents to pay to go onto that website.
29:03I can't see it working like this.
29:06I believe it can.
29:07I'm looking for evidence. I've heard already.
29:09Yeah, my evidence is there.
29:10I absolutely know that I can make it work.
29:14You do comment on your looks constantly.
29:17You've stated twice that you're more glamorous than all the other people,
29:21and that your hair is more voluminous.
29:23When asked what's the worst lie you've ever told,
29:26it's that you're a dress size six.
29:29What do you think that says about you, though?
29:31I'm a 24-year-old woman.
29:33You know, of course my looks are important to me.
29:35Do I feel I'm obsessed with my own image?
29:37No.
29:39But your whole business is about people being judged on their looks.
29:44You're potentially going to make money out of maybe young girls
29:47not feeling good about themselves.
29:49So coming in thinking that they don't look good as they are
29:52and want to look like all the celebrities out there.
29:55Not at all.
29:57I am an extremely moral person.
29:59I'm very ethically aware and I would totally challenge that point.
30:03I think that if you're tiring me with an unethical brush
30:05then you also need to try every single cosmetic surgeon currently working in the UK.
30:09I think what I'm hearing is the guy who sits there who has no self-doubt,
30:15who has to believe that this will work.
30:17I know how to make it successful and I believe that I will
30:19and you're going to keep hearing me say it because I truly believe it.
30:23And you're going to keep hearing me say,
30:25Yeah.
30:26I think you're in trouble with this business plan.
30:28Yeah.
30:29Hello. I'm Jordan.
30:30I know you are.
30:44It transpires that actually this isn't your business.
30:51Mm-hmm.
30:53Mm-hmm.
30:54What does mm-hmm mean?
30:56There's three parts to the answer I think because there were a number of questions in that.
30:59Hang on a second.
31:00Hang on a second.
31:01You are not a shareholder in this business.
31:04Correct.
31:05Correct.
31:06Therefore, you've got no right to negotiate or to give away a part of a business that you do not own.
31:12Mm-hmm.
31:13Furthermore, and this is what I am very upset about, having waded through these pages,
31:18when I got to page 45 in your 52-page diatribe here,
31:23you're only prepared to yield 15.39% equity.
31:32That's not the deal.
31:33The deal is 50% for £250,000.
31:35Mm-hmm.
31:36You've got no right to be here because you're feeding on somebody else's idea,
31:40somebody else's business.
31:42You're a parasite.
31:44Can I defend myself before I leave?
31:46Frankly, I think this interview is terminated.
31:49You can leave now.
32:05Is that one of the toughest interviews you've ever had?
32:08Mm-hmm.
32:09One of them.
32:10One of them.
32:22If Lord Sugar said that you can see the prototype entrepreneur inside you, but didn't want to invest in this business, how would you change the business plan?
32:32He will see that I can actually make this business a success.
32:35So what changes would you make?
32:36What's your plan B?
32:37This is the one I'm passionate about, and this is the one that I want him to invest in me.
32:41The more I think about it, the worse I think it's gone on you today, don't you?
32:56After having been through what I think is by far the worst part of the entire process, I would be gutted if I didn't win.
33:03If I did the same again, I'd do it exactly the same way because I think I answered everything in the right way.
33:09Do you know what? I am more than happy for today to be over.
33:12I could do another one.
33:13You could?
33:14I'd rather give birth again than do this.
33:44Welcome again into the boardroom, and thanks for all the work and effort that you've put in in appraising these five people.
34:05I can't wait to hear what you've got to say about them because at the end of today, two of them are going to go forward into the final.
34:11So, where should we start? What do you think about Louisa?
34:15Now, she has been a handful in the last ten weeks, I have to say, but she has pulled in some results, and that's the reason why she's still here.
34:25She's very streetwise. She's very bright. I have no doubt that she'll make a success, but there are spoilt child syndrome that come out sometimes.
34:36She called one of her old bosses a total idiot, and I think you would have your hands full.
34:41Is this one too hot to handle? A little bit too sharp for her own good?
34:45I think she might be. The business plan is not really a fully formed plan in any way at all, but what she wants to do is create a brand.
34:52It's not a bad idea for any kind of baking. There's definitely a market for that.
34:57A one-stop shop for bikers. The market gap is that the people who are delivering that at the moment are far too slow, and therefore they're always out of stock.
35:05Her business is a viable business.
35:07Who's their customer? The small biker or the individual?
35:11Her main target is other retailers who want to stock this particular product.
35:16What she wants is your black book of contacts, so you can ring up supermarkets.
35:22Quite rightly so. Of course I can pick the phone up.
35:25Helen, it's the cheque book she wants. I don't think your black book is a particular interest in it.
35:28Well, I'm not going to spend hundreds of thousands on hundreds of thousands, I can assure you.
35:32You may end up doing that.
35:34So, would you like to talk to me about Francesca?
35:38She wants to open these dance studios in the centre of towns and places like that.
35:43She's identifying what is a real craze at the moment.
35:46Yes, it is. It's not a daft idea.
35:48So I'd be lord of the dance in it.
35:51She probably would need your help more than any of them, actually, to deliver this.
35:56But I had so much respect for her, because I think she is a real self-starter.
36:01What's this figure on her CV here, Claude? It says turnover five million.
36:07When I questioned her about that, she admitted that that was a number that just plucked out of her head.
36:12If I can just say something about her, though.
36:14She has got experience in the area that she wants to go into.
36:17That's a very positive thing.
36:19But I'd be concerned about you investing a significant amount of money with her.
36:23I'm not sure she can scale it up.
36:25OK.
36:27Cluffy.
36:29Neil Clough, who has been an exceptional candidate.
36:33Sadly, the business plan is inconsistent in many places, and it's not really a fully formed plan in any way at all.
36:40Tell me what it is.
36:41He's going to have people who want to sell their houses by themselves.
36:45So they're going to do the viewings, they're going to do everything, and he's going to manage to do this for a smaller percentage of the normal fee.
36:52In other words, he wants to deal directly with the vendor of the house. That's one of his areas.
36:57Alongside that, he wants to introduce estate agents into his business.
37:02There's a massive contradiction there.
37:04If you were an estate agent, why would you want to put your property on a website which is trying to actually stitch you up also?
37:11All it is, is a website, an advertising website, it seemed to me.
37:14But he spent ten weeks being, you know, very determined and forceful. You could see how intense the guy is, right?
37:22And yet he's going to let himself down from what I'm hearing now with this thing here.
37:26He wants it, I felt, more than anybody else. He was so passionate, so driven.
37:32I think his incredible amount of self-belief is the thing that gets in the way of him listening to advice.
37:39He can't for a moment feel that he is wrong. He can't retreat from any single part of his plan.
37:46It's his complete and utter naivety. And you're saying you all suggested to him that this is not acceptable, yeah?
37:51He seemed to be very, very wedded to his idea. And it would have been very nice if he'd taken counsel on this.
37:57This is disappointing. This is disappointing. This is, this is, this is naivety.
38:02Um, let's talk about our doctor, Leah. Leah aims to start up a string of facial aesthetics clinics, offering non-surgical treatments.
38:14Lunchtime facial fillers. Sounds like a big sandwich to me.
38:19And that's the business I would be going into, yeah?
38:22Yes.
38:23Well, that's already raised some eyebrows, I would imagine.
38:25You can't raise the eyebrows.
38:26You can't.
38:27That's the problem.
38:31I think, at the end of the day, the young girls and the young men that want it done will, first of all, go by recommendation.
38:38And then it's the price.
38:40Yeah. Well, she's very, she's very competitively priced, so I think she's really done her homework.
38:44I found her, out of everyone, probably the most cold. She wants to be taken seriously, so she feels she has to have this kind of, like, professional air.
38:53Leah is a really credible person to be suggesting this, er, as a business.
38:59Not only has she got very, very good margins associated with what she intends to do.
39:03You smoothed out the wrinkles in her business plan, did you?
39:05I tried to, I certainly did.
39:07I think, Alan, she's a super smart woman.
39:09It's obviously a fashionable business now. I do have a concern on the moral side of it.
39:13If I got involved in this business, doctors will have to be in charge, as far as I'm concerned.
39:18Erm, alright. What do you make of Jordan?
39:21His business plan was something to do with, er, an immersive mobile experience.
39:26I thought that's when you dropped your phone in the loo, or something.
39:29Sadly, I have to report to you, Alan, that I had to throw him out.
39:33Really?
39:34He doesn't own the business. He doesn't have any stake in the business.
39:39The company is already in existence, and he is not one of the owners, directors, shareholders.
39:45I see his name nowhere.
39:46Last week in the boardroom here, he said to you that he had somebody who designed the technology.
39:52He implied that this person was a techie person.
39:54He didn't want to leg him over.
39:55That's right.
39:56If I was interested in this idea, I would have to end up surely not talking to him,
40:00but to the people that own the business.
40:02That makes sense.
40:03Well, I know what they're going to say.
40:04They might turn around and say to me, no, you can't have anything.
40:07Jordan is a very driven individual, but he's not an entrepreneur.
40:11He takes credit for other people's successes.
40:15I find him in here, he talks sometimes, I mean, he saved his life last week.
40:19Yeah, well, I mean, he's intelligent, he's articulated, so I would expect him to put up a good show.
40:26I've now got to get on and talk to these candidates myself, but you've been very helpful, so thanks a lot.
40:34Well, it's been an interesting debate.
40:35What do you make of that, Jordan?
40:36His problem has actually been his problem throughout this whole process.
40:37He doesn't do anything on his own.
40:38He doesn't actually have a product of his own to offer you.
40:39Right.
40:40Right.
41:11Right.
41:12Yes, Lord Sugar.
41:13You can go through to the boardroom now.
41:16Well, I have spoken to my advisers and a lot of interesting stuff has come out and some of you, as you know, are in the last chance saloon anyway.
41:41Yeah?
41:42So I'll start with you, Jordan.
41:46The reason you are still sitting is because I am a technology man, as you know.
41:51What I heard from the advisers was that your business plan is not really your business.
41:59That's not the case, Lord Sugar.
42:02Well, it is the case, isn't it?
42:03It's not.
42:04It's my vision.
42:05Claude told us that this business exists and you're not even a shareholder.
42:08I've had a gentleman's agreement since the day I met this person and told him what my vision was, that I would be part of this company.
42:13Cut the crap here.
42:14From what I can understand, you want me to invest in another business that's already been going.
42:20You don't even own yourself.
42:22I've got nowhere further to go, really, with this business plan of yours, Jordan.
42:30I have got nowhere else to go.
42:35Jordan, you're fired.
42:38Okay.
42:39Thank you for the opportunity, Lord Sugar.
42:41I think that shows you how serious I am here before I part with my money.
43:02You know, business is business.
43:06Now, Louisa, you're already successful.
43:09You've already got three businesses.
43:12Somebody who's got a mini conglomerate, which is what you've got at the moment, you can't focus on four things at once.
43:19If we were going to business together, I can guarantee I'll give you my 100% commitment.
43:23I don't want to hear any more about the 100% and 110%.
43:27I want a straight answer here, because trust me, right?
43:31Trust me, there are people in this room that are hungry for this deal, okay?
43:35That are prepared to devote themselves to this new business, right?
43:39And not to be deflected with anything else.
43:42You've got to be brilliant for me to choose you if you think I'm going to allow you to mess about with three other businesses on the side.
43:49Me having three other businesses, especially in the industry sector that I'm proposing to go into, is only of benefit to you there.
43:55At the moment, the industry is made up of small independents, predominantly family-run businesses that don't have the scope or the vision or the knowledge, so we can create a new brand that has a constant supply for the demand that's out there.
44:09Hmm.
44:10Now, Francesca, how do you think you've done in this process here?
44:15Because I tell you what, I haven't personally seen any sparks of brilliance from you.
44:21Out of the four of you sitting here now, you were the one which I would have thought played it the safest, so to speak.
44:27I don't feel like I play it safe, I just feel like my disposition is not to shout and jump up and down and be that person.
44:31No, no, no, I take that point, I take that point, there's, you know, shouting and screaming is not the be-all and end-all, got it.
44:38But it's just the feeling that I have.
44:40Francesca, I've observed you closely for the past ten weeks.
44:44I think sometimes you've really struggled with the ruthlessness of the process, and I wonder whether you'd be able to carry that forward into business.
44:52I'm just a very fair person, and sometimes I've struggled with a few of those things, but I don't think that's anything to be ashamed of in business, to be fair.
44:59I feel like I've got to a point in my life I know who I am, I know where I'm going, and I'm driven from something I think that not everyone has, and that is a survival instinct.
45:07Leah, normally scientists and doctors and boffins are the worst people in the world for business, right?
45:17Why am I to believe that you are unique in the sense that you're the first doctor that actually can turn their hand to business?
45:24Because I have already demonstrated that I can. I've trained privately in aesthetic medicine.
45:30Have you learnt a lot through this process, Leah?
45:32Because when we first met you in this process, you took a lot of time to come into your own and engage.
45:37I think we see someone a bit different in front of us today, don't we?
45:40Yeah, I have. I'm probably the person that has taken the most from it, that has learnt the most.
45:45I feel I've learnt loads about myself, and I think I have shown I do have a genuine ability in business.
45:51Where do we stand here? This is Lord Sugar here going in the face-straightening business.
45:54Where do we stand here on the moral ground?
45:57This is something that's repeatedly come up, and I'm actually a bit confused by it.
46:01I don't know why you're confused. You might be young, but you're not stupid, right?
46:04We've seen some horror pictures of people that overindulge in this, right?
46:08Some professional somewhere has taken their money.
46:11But I am the most legit person you will ever meet. I genuinely care about my...
46:14So you'd turn people away? Of course I would turn people away.
46:17You would turn them away, and you'd say you're not taking your money, don't care what you say.
46:20Yes, 100%.
46:22Neil.
46:25Neil, I'm going to be very, very honest with you here. Very, very honest.
46:30Because I think you all deserve me to be honest with you at this late stage in the process.
46:35I am bitterly disappointed with your business proposal.
46:40Now, I know that ten weeks ago when I first met you, I think I just flipped through all of you very, very quickly.
46:47What's your idea? What's your idea? What's your idea? And you said something about estate agents.
46:51But it don't work. And I'm shocked. I tell you, I am totally, absolutely shocked.
46:58Because if I didn't care about you, if I didn't think you was any good, I couldn't care less, to be honest. Yeah?
47:05It don't work. It don't make sense.
47:08It does. It does make sense.
47:11This is a business plan that isn't just something off the back of a fag packet.
47:14I have thought this through, and it's a simple plan, and I know that I can drive it.
47:17You have not thought it through, Neil. I don't know. Don't dig yourself a bigger hole, mate.
47:21OK.
47:22Because that ain't been thought through.
47:24On the one hand, you're saying, what I'm going to do is allow individuals not to use estate agents,
47:30and to actually sell through my website their property like I did on my own, right?
47:35If you were to stop there, at least I'd have had a bit of respect for it.
47:38Yeah.
47:39But on the other hand, you actually say, oh, and by the way, I also want estate agents to come on my website.
47:43The same guys I'm screwing over here, I want you to come on and spend some money with me. I don't get it.
47:48No, I take that on board. I believe in that business plan.
47:52I also believe in my self-ability that I can drive that to make it success.
47:55It is a shame. It is a shame that you're still sitting here believing in it.
47:59I'm asking for the opportunity to do it.
48:01No, but I might as well put that £250,000 into a slot machine, right?
48:06Might as well just stand on London Bridge and chuck it over London Bridge.
48:10Honestly, that's how bad it is.
48:12My advisors spoke to you about contingency plan, and yet you are absolutely adamant that you want to go for this thing.
48:19I believe this is the one that I know I can make a success.
48:22No, you can't. No, no, no. So I wouldn't listen to that.
48:25No, stop saying that. You can't. You cannot. It does not work, mate.
48:30Me. I would not have a batting hell's chance of starting from scratch in this business.
48:36There. That's how good it is.
48:39It's sickening for me to sit here and think that someone that has been as powerful as you ends up the right man, you know, but the wrong plan.
48:54It's disheartening for me, yeah? And you won't move away from it, Neil.
49:00Well, I'm absolutely convinced that I can make a success of a business, and I just wanted that opportunity.
49:04No. No. No. You can't, mate. I'm sorry. You can't.
49:11Neil, if this was all about giving someone a job, I'll give you a job tomorrow, right?
49:17But coming into business with me, I'm afraid not, my friend. I'm sorry.
49:22I'm disappointed, and I'm sure even Nick and Karen will be disappointed.
49:26But, Neil, it is with regret that I have to say to you that you're fired.
49:33Thank you for the opportunity.
49:35What I'd like to do now, actually, is to have a final chat.
50:02with, er, Karen and Nick, and I'm going to come to some conclusions as to who the finalists are going to be.
50:09OK? All right. Off you go.
50:12It is a shame. His business plan was flawed.
50:27Well, I'm sorry for you, Alan, because I know you're genuinely disappointed.
50:33I feel like I've let not just Lord Sugar, but I've seen my family and my wife down.
50:38I'm absolutely heartbroken by it.
50:40You know, it's the first time I've ever had a tear in my eye, and it's certainly probably not going to be the last one tonight,
50:45because I put absolutely everything to trying to win this.
50:48I'm the right man without a plan, and that is really gutting for me.
51:00The girls in the final three?
51:02Very different characters, but what unites them is that they've each got a very credible business plan.
51:08Well, that is true.
51:09Three bright businesswomen.
51:11Louisa is a clever lady.
51:13Three successful businesses. It's a good record.
51:16And as far as Francesca is concerned, she's a very stable person.
51:21She's very focused, very businesslike, very likeable person.
51:25Yeah, it's always the same. Late in the day, somebody comes streaking up on the rails.
51:31And this year, her name is Leah. Extraordinary.
51:38Can you send the three of them in, please?
51:40Yes, Roger.
51:42Roger, we'll see you now.
51:46Well, ladies, you've all done extremely well to get this far.
52:11There's no question of that.
52:13But one of you's got to go today.
52:16Leah, where I'm indeed really convincing, and I believe you when you say that you are a very ethical and responsible person, but do you understand the severity of something going wrong?
52:32I have huge professional integrity, and I'm not just going to be trying to Botox any Tom, Dick, and Harry to make a few quid.
52:37Why should I expose myself to this big risk? I'm being honest with you, it is a tremendous risk.
52:44I know. I do take that on board.
52:46No, I do. I like a fight.
52:47Yeah.
52:48I don't.
52:49You know, I like a fight, but nevertheless, do I need the aggravation?
52:52No, you definitely don't.
52:53I can assure you, I have trained for far too long to risk my registration on making a quick buck off someone's face.
53:00Well, you can talk as fast as you want and as long as you want, as far as I'm concerned, but you can do far more damage than one of her cupcakes.
53:06That's all I can say.
53:07But I'll also make far more money than selling a few of her cupcakes.
53:11Well, agreed.
53:12Agreed.
53:13Francesca, how do we scale this business up? How are you going to make this big?
53:17The dance fitness industry is booming, the likes of Zumba, Bokwa, Boogie Bounce.
53:21Village halls are packed out with 75 to 100 people in them.
53:25There's a massive market of people that are willing to pay.
53:28It's not just one studio, it becomes a chain and it grows as a brand.
53:32That's how it scales up.
53:34Hmm.
53:35And Louisa, my worry about you is that you're somebody who likes to get her own way and maybe is a little bit of a game player.
53:44What do you say about that?
53:45I think I'm very strong-willed, I'm a very strong woman and I know what I want in life.
53:50And when I want something, I will go and get it.
53:52And this is why I'm sitting here in front of you now.
53:54I have proved to you that I can work well in a team.
53:57And I think if you were to ask the two ladies here, they'd say that I can work in a team.
54:01Can she work in a team?
54:02Yeah, 100%.
54:03Yeah.
54:04Yeah.
54:05Yeah.
54:06I think at the beginning I felt that Louisa was playing games.
54:11At this point she certainly isn't playing games and she's here at this point now.
54:14Hmm.
54:15This is one of the most critical points in this process.
54:25Leah, you have got that unusual quality of being a good business person but at the same time a scientist and a doctor, which is a very unique combination I have to say.
54:34On the moral aspects of the thing, you've done a good job of explaining it to me, it's in my head now that I have to worry about how I would handle it.
54:44Okay.
54:45But it is a concern.
54:46It is a concern.
54:47It is a concern.
54:48Um, Francesca, clearly you've the enthusiasm and the drive and the personality to run one of these places.
54:57But I haven't seen much inspiration and leadership skills and it hasn't been explained to me how it can scale up.
55:07You didn't do that too well.
55:09And Louisa, there is a growing market for this.
55:14My worry with you is you.
55:17Do I need the aggravation of somebody who is not going to listen, doesn't like it when they're told to do something else?
55:25Not really.
55:27You know, not really.
55:30But he'll tell you, he knows me for a long, long time.
55:34He knows I'm a little bit of a devil, a little bit of a gambler and a risk taker.
55:39And as a gambler, the challenge and the excitement of the prospects of what is being proposed to me by Leah,
55:52I'm going to say, Leah, that you're in the final.
55:57Okay?
56:00Um, um, um, Francesca.
56:11The, the dance studio has got legs.
56:18Um, Louisa.
56:21It's a consumer product and I've done a lot of work in the consumer industry.
56:27Difficult decision here, ladies.
56:33One which, you know, I might live to regret.
56:38But, Francesca, you were fired.
56:45Thank you for your time.
56:46I wish you the best of luck.
56:48Well done, good luck.
56:50I can't believe it.
56:51Ladies, congratulations.
56:52You're in the final.
56:53Off you go.
56:54Thank you so much.
56:55Well, interesting.
56:56Two very different characters.
56:57Both of those girls could make money for you.
56:58A good entrepreneur spots a gap in the market.
57:00That's what Louisa's done.
57:01Or spots an emerging market.
57:02And that's what Leah has done.
57:03Both are very, very big risks for different reasons.
57:07But, life's all about risks.
57:08Let's see how they do in the final.
57:09I can't tell you how pleased I am.
57:10I can't tell you how pleased I am.
57:11Oh, I'm not.
57:12I'm not.
57:13I'm not.
57:14You're not.
57:15I'm not.
57:16I'm not.
57:17I'm not.
57:18You're not.
57:19I'm not.
57:20I'm not.
57:21I'm not.
57:22I'm not.
57:23I'm not.
57:24I'm not.
57:26I'm not.
57:27You're not.
57:28I can't do 14
57:34Yeah.
57:35Both of those kinds of mistakes and very big risks for different reasons.
57:38But, life's all about risks.
57:40Let's see how they do in the final.
57:44I can't tell you how pleased I am that your new business partner is going to be a woman.
57:51Now to remain Lord Sugar's search for his next business partner continues
58:13Next time your final task this week is to launch your business two candidates
58:21I think it's boring right guys. I need you both to be quiet now one investment
58:26Do we have a stethoscope? Can you get one this very minute? It's triumph
58:30Yeah, I would like to thank you all for attending the season
58:35And tears in the final showdown
58:39You're gonna be my business partner
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