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00:01This is an unbelievable opportunity.
00:05Lord Sugar's in the market for a brand new business partner.
00:11This process is not about a job, it's about me ploughing £250,000 into a business.
00:17Trust me, there are people in this room that are hungry for this deal.
00:22Here to do battle for his backing, 16 ambitious entrepreneurs.
00:28You told me you can do things, you lot, you can't. You're all a bloody waste of space.
00:34At stake, a quarter million pound investment and a 50-50 partnership with a business icon.
00:43I believe actions speak louder than words. This is rubbish. This idea is rubbish.
00:50Get the gear, get the gear.
00:52It's a deal worth fighting for.
00:54Talking nonsense.
00:5616 potential business partners.
01:01Hold me tight.
01:02Why are you undermining me all the time?
01:03I'm not.
01:04Jason, will you be quiet, you silly shit?
01:0612 tough weeks.
01:08I've got to fire something.
01:09Don't stress yet.
01:10So big smiles.
01:11I'm really worried.
01:13One life-changing opportunity.
01:15You're fired. You're fired.
01:17I don't want to see your face anymore.
01:19You're fired.
01:30Previously on The Apprentice.
01:32I'm sending you to the motor home and caravan show.
01:35And I want to make this perfectly clear.
01:37You've got to sell.
01:38Caravan, caravan, caravan.
01:40Matching products to punters proved tricky for Kurt's team.
01:44We've lost the two items we wanted on the smaller accessories.
01:46We've done badly there.
01:48And sales of their retro camper.
01:50I really want to sell you one at this show.
01:52Stayed static.
01:53I don't think you're going to sell one at this show.
01:55On the other team.
01:56I love your style.
01:57Jason struck gold with silver spenders.
02:00Thank you very much.
02:01Thanks very much.
02:02And in the boardroom, project manager Neil packed away a big win.
02:0733,650 pounds.
02:10A pat on the back for Jason.
02:12I forgot to say.
02:13Very well done.
02:14Left the other team trailing.
02:161500 pounds is a bloody disgrace.
02:18Kurt ran out of road.
02:20I haven't proved that I can sell an object because I picked the wrong item.
02:23And he became the seventh casualty of the boardroom.
02:26Kurt, you're fired.
02:28And it was a dead end for Natalie too.
02:31You've had a hell of a lot of chances.
02:33Natalie, you're fired.
02:35Now eight remain to fight for the chance to become Lord Sugar's business partner.
02:536am.
02:58Hello.
02:59Good morning.
03:00Good morning.
03:01This is Lord Sugar's office.
03:03Lord Sugar would like you to meet him at the old Marleybone town hall.
03:06The castle would be with you in half an hour.
03:08Guys, wake up!
03:13We have to be at the old Marleybone town hall in half an hour.
03:18Marleybone?
03:19Yeah.
03:20What goes on there?
03:21Weddings.
03:22Are you, are you going to man up and be project manager?
03:28Or are you just going to put yourself over here and get back to Darren again?
03:30Are you going to listen?
03:31Oh dear.
03:32Oh dear.
03:33What do you think Lord Sugar will do with teams?
03:39He's going to have to weakle it up, isn't he?
03:42Because there's only three on their team.
03:43There's five on ours.
03:44This is a bit scary that our entire team is sat on this back seat.
03:49No.
03:50How did that happen?
03:51We need to win.
03:52I hated losing.
03:53Whatever the task is, I definitely put myself forward and I'll make sure that we do win.
03:56Marleybone Town Hall.
03:57Each year, home to hundreds of weddings.
04:03Marleybone Town Hall.
04:20Each year home to hundreds of weddings
04:50Good morning, good morning, Lord sugar. Well, welcome to the old Marylebone Town Hall
05:00This is by far the busiest registry office in London
05:05Your task today is based upon the theme of getting people together in the last ten years
05:12The online dating industry has exploded over 1.5 billion pounds
05:19Worldwide is spent on these websites
05:22So what I want you to do is to come up with an online dating concept and create an advertising campaign
05:30In a few days time you are going to present your website your television advertising campaign to a bunch of experts that I have laid on
05:38But I will decide which overall campaign is the best
05:42And in the losing team one of you will be fired
05:46There's a need for us to balance the teams up here a little bit
05:51So Jordan, move over to Endeavour
05:54So I'll see you back in the boardroom in a few days time
06:01Good luck, off you go
06:04Two days to create an online dating concept backed up by an original ad campaign
06:12The first time I ever saw a picture of my wife was online
06:18Yeah
06:19But it wasn't on a dating site
06:21I've never done online dating, I just couldn't, I just don't think
06:28You think it's for losers?
06:34Well, have you, have you done it?
06:36Yeah
06:36Some people are gay, some people are lesbian, some people are, you know, obviously heterosexual
06:44There are so many variants of people's sexuality and the relationships they're after
06:47I think we need to make sure that whatever we stick to, we get all these people in
06:51We then raise them, like tasteful
06:53Oh yeah
06:54Don't worry, I mean, you know, I don't think we're going to have any Fifty Shades of Grey nonsense
06:58Then again, I am Christian Grey of the Valleys
07:009.30am
07:05Farringdon
07:07Base for both teams, advertising agency Karma Rama
07:15First job, pick project managers
07:20What Lord Sugar didn't mention is that I've actually sort of headed a dating website before
07:26Flirting with the role of leader, Jason
07:29I was Cupid
07:30You are Mr. Cupid
07:31That was my nickname on the website
07:34I'm shocked
07:35It was a student website
07:36For dating
07:37For dating
07:38That you ran
07:38That I ran
07:39You're keen to be project manager then
07:42Definitely
07:42Do you believe you can do this?
07:44Yeah, of course
07:44Right, okay
07:45But we're all doing it, we're a team of four
07:47If you believe you're the right person to be project manager then you should do it
07:51Yet to run a team
07:54Right then guys, really happy to put myself forward on this
07:57Alex
07:58Obviously got experience in graphic design websites and been using dating websites before
08:03I'd like to put myself forward as well
08:05I don't have quite as much experience in actually creating the websites themselves but I think I'd get everyone on the team working to their strengths so that we're not just focusing on the website we're not just focusing on the advertising
08:15I think we need to come with a business strategy as well, we should have put myself forward, sorry, as well
08:18That's all right
08:19Um, I think it'd be really strong in the graphic design but I would probably think overall you would have a more broad sense of it
08:27I back that, I feel like that too, Alex
08:30Okay
08:30Are you happy with that?
08:32Well, not really
08:32Let's just get on with it
08:34All right, cool
08:35So the thing that I think we really need to do is start discussing target market
08:39Does anyone want to kick off?
08:40Yeah, I definitely think the young professionals is a really, really good one
08:43Second that
08:44Yeah
08:44I think I'm with you on that
08:45My game plan is that I plan to coax the best out of other people and make sure that from a 50,000 foot view there's a really clear theme throughout the entire campaign from the website through the advertising materials
08:56It's all integrated with a clear theme behind it
08:59I think Alex is really strong on the web and tech side of things and then I think that you two go really nicely working with people through the market research
09:06Perfect
09:06Yeah, great, well done guys
09:07Thank you guys
09:08Thank you
09:09Yeah
09:11Our job is to come up with the name, logo and strap line
09:15Simple
09:1650 shades of work
09:17Also deciding who to woo is critical
09:22Jason's team
09:23I like the idea of the mature of the over 50s
09:25I'm swaying towards mature over 50s
09:27I'm just going to put a spanner in the works
09:29The only reason why I'd steer away from mature is because we are young professionals, we are our target market
09:35It's something new, it's something where we could actually make a, make a
09:37I'd be concerned that we wouldn't get it
09:40My personal experience and the wealth of my knowledge is young professionals
09:44None of us sitting around this table here can relate to a mature over 50s
09:48But Louisa, it's not an old age club, get that idea out of your head
09:51The key for this is to bring passion, vigour, excitement into mature over 50s
09:58Because that's essentially what we want to do
10:00Such a risk
10:01The city
10:07Chatting up young professionals
10:11Do you have any online dating experience at all?
10:15Leah
10:15I went on two scary dates and it put me off
10:17And snapping perfect partners for the website
10:20Excuse me sir
10:21Marketing man miles
10:23We have to do a quick pitch to an advertising agency
10:26We've got to include photos about couples
10:29I'm thinking you and her would look great
10:31Sure
10:32Perfect
10:32It'll be fine
10:35That laugh, you look at me
10:37Right, right, right, right
10:38A bit of hand contact
10:40Okay, carry it
10:41Maybe if you could put your arms on his shoulders
10:44As if you're sort of going to kiss him
10:46Bloody hell, right
10:47Could you look a bit more wooden?
10:51What?
10:52You still want to stick with the over 50s
10:54On the other team
10:56I'm really struggling to try and relate to this
10:58Working on ways to seduce silver-haired singles
11:01Louisa and project manager Jason
11:04Do we want the website to be timeless, elegant, classic
11:08Or cheeky, fun and a little bit on the line?
11:14We want it to be very young, very vibrant
11:16Okay
11:16How about something like Love Ignition?
11:19It's so cringe
11:20Hi, guys
11:23Hiya, are you okay?
11:24Have you had any feedback yet with regards to market research?
11:28We're just about to go in now
11:30You need to identify
11:32Do they like something traditional
11:33Or do they want something a bit cheeky and contemporary?
11:36Okay
11:37Okay, good
11:38Taking the pulse of the over 50s
11:41Neil and Francesca
11:42I think with an old age group
11:45You don't want to make it too cheeky
11:46The things that we get for a younger person
11:47Yeah
11:47You know, I think stress the romance also
11:50It's a safe site
11:52So left tongue-in-cheek a bit more
11:54That's right
11:54Okay
11:55It's like friendship and flowers
11:57Is that the kind of feeling you want to get across?
11:59Friendship and flowers
12:00Friendship and flowers
12:01Because it meant friendship goes on to flowers
12:03Yes, exactly
12:04Okay
12:05That's brilliant
12:07Back at the agency
12:11The other team
12:12Brainstorming ideas
12:13One that I really like is sight that's empowering the woman
12:16Right
12:17Project manager Jordan and Alex
12:20The thing is, okay
12:22This whole idea of being a woman in power
12:24Who sits on her throne
12:24Picks off men
12:25Which one she wants to date
12:26I think it's just the wrong idea
12:27I am a woman who works really long hours in the city
12:31And I don't want to have to go out to a bar
12:34And sit there and wait for men to come and talk to me
12:36I want to be able to go onto a website
12:37And choose the people I want to interact with
12:39Because I am a strong, sexually liberated
12:41And high-powered woman
12:43And when men do it
12:43It's like buying a wife from Russia
12:45We need to think now, okay
12:49Like some girls love to have a man in a suit
12:54Okay, so business and date
12:56Cuff links
12:59There's a good word
13:01Now I'm liking you, Alex
13:02Cuff links, cuff links, cuff links
13:04It's smart, you need to
13:05Just like a relationship
13:06It's got a big red box behind there
13:08And as well as that
13:09It's about great relationship links
13:11But also business links
13:12And that is the whole market that we're looking at
13:14I'm happy with it
13:15It looks strong, it's clear
13:16With that, we've got a brand there
13:18We've got a nice little niche to it
13:19And I think we just need to stick to it
13:20Yeah
13:21Fine, happy with that
13:22Okay, job done
13:23Lunchtime
13:27Still trying to figure out the over-50s
13:33Hello
13:34Are you doing, you're right?
13:36Jason's team
13:37The main thing that we've got from it is
13:40They basically don't want anything cheeky
13:42They love the name like Friendship and Flowers
13:44If you can go with Friendship and Flowers
13:48I think it describes what we're trying to do
13:50You can start as friends
13:52And then it can build into romance
13:53Where the man's buying the woman flowers
13:55And we can build the campaign around that
13:57Thank you
13:58Bye
13:59I mean, I hate it
14:01But the focus group suggested it
14:03And I think we'd be silly
14:04Not to go with something
14:06That a focus group has suggested it
14:07You know, they are the age
14:09They are the target market
14:11We were going with this idea of energy
14:13Vigor, excitement
14:15And in a sense we've just been thrown a curveball
14:18Louise and I have to adapt
14:20And change the whole idea, really
14:24To something which is much more drab
14:26Than we intended
14:28Are you happy to go with Friendship and Flowers
14:31Budding friendships and romance for the over-50s?
14:34If that's what they want, that's what they want
14:372.30pm
14:42We're going to be going into the web design agency very soon
14:47Where are you at with the names?
14:50We went with cufflinks
14:51Well, okay
14:53So you'd have cufflinks
14:55It's just do women wear cufflinks?
14:57I know I don't
14:57It's quite masculine, I do agree
14:59It's quite masculine
15:00The thing is with the logo
15:01It does look very professional
15:02Yeah, it looks really good, guys
15:04Bye
15:04Okay, bye-bye
15:05As a name, Coughlinks says to me
15:08Male Fashion Outlet
15:09Yeah
15:09As opposed to dating website
15:11At the agency
15:18What do you think, Louisa?
15:21Behind on Friendship and Flowers
15:23Jason with Louisa
15:24I mean
15:25Why are you hesitating?
15:28We have to make a decision and go
15:29If we spend all day like this
15:31We're going to get absolutely nothing done
15:33Okay, fair enough
15:33What about the lightest purple?
15:35Jason, we really have to make a decision
15:37Make a decision
15:38Make a decision
15:39Don't you think that's a little bit brighter?
15:41Jason, it's about us now being an hour over our deadline
15:44We've got a website to create
15:45To make a decision
15:46Stick with it
15:47We have to go
15:48I want flowers
15:49Give me a couple of oranges and yellows for flowers
15:51You just have to make a decision sometimes and go with it, Jason
15:54And I don't like that
15:55So I want to have a little bit more time
15:57Okay, if you want to go with that
15:58And what about
15:59Can we have the flowers in really bright yellow?
16:03You've just made it look worse
16:05Can we try black and white?
16:07So like it's got a border of black
16:09Jason, this is absolutely ridiculous
16:11Look at what you've just done
16:12The other one just looks like funeral
16:14You're giving me a headache
16:15I've got a headache because of you
16:16Unless we have a friendship in flowers and green
16:20Okay, we're going, we're going, we're going
16:23We're going because we have to go
16:25I find it really frustrating working with you
16:29When you cannot make a decision
16:31You can't spend 45 minutes deciding on brown colours
16:35Then you've come up with some bloody grandma thing
16:37I've come up with it
16:38As if you're a bystander in this
16:41I'm not a bystander
16:42I was once, I can start
16:43I hate me over 50
16:44I stick to a decision once
16:46I think it's a good decision
16:47You can't take three hours
16:50What my point is
16:52Is that you can't take three hours
16:53No, maybe in a design task
16:55I shouldn't have been PM
16:56Maybe that's a good point
16:576pm
17:18A website design agency
17:21Could we do that?
17:22I'd like to take you in title case as well
17:24Inventing lonely lovers for Cufflinks
17:26Jordan and Alex
17:28First of all, could we just change the occupation
17:29From international spy to what would you like to do?
17:31I want to be an international spy
17:32No, dude, dude, dude, dude
17:33We're presenting this to serious business people
17:35You're not going to be a spy
17:36What is your job?
17:37Marketing?
17:38Media?
17:38Business development manager
17:39Yeah, okay
17:40So business, occupation
17:41Business development manager
17:42It's a lot more fun being an international spy
17:44I know, but look
17:45Come on, man
17:46They picked young professionals as their target market
17:48Specifically aged between 20 and 30
17:50This is young people who want dating to be fun
17:54Yet their website is incredibly corporate
17:57Very sterile
17:58Doesn't say, come here, you're going to have a load of fun to me
18:01Cufflinks for lovers in suits
18:06Hello
18:06Hiya
18:07Two hours late for their web designer
18:09I'm Lucy, nice to meet you
18:11Hi Lucy, I'm Lou
18:12Jason and Louisa
18:13We have got an hour and a half
18:16Yeah
18:16We've only got three pages to do
18:17Oh, what do you want me to do?
18:19What do you want me to do?
18:21The thing is, you are such a very decisive person
18:24And maybe we need you to sort of make these, you know, to push forward
18:29And I will just oversee
18:30Okay, so I'll lead this with Lucy
18:32Lead this with Lucy
18:33Okay
18:33And, and, and, and sort it
18:35Don't worry
18:36Jason has no idea
18:39He's so out of his depth
18:40We've only got a little bit of time here
18:43And we're not going to have time to finish the website
18:45Why don't we have bring you together and then two, two
18:47I may seem quite aggressive and pushy with him
18:52But he has to step up
18:53I feel like I am PM on this task
18:57But I'm not PM
18:58I'm just going to be straight and ask him
19:00Do you want me to take over?
19:069 PM
19:07Let's talk about ideas for what we want to do for the advert
19:10You could have it where it's just a disaster date
19:13From start to finish
19:14You know, the girl's reading out the profile of who she's going to meet
19:17And then whoever this person is that turns up
19:19Is a total Herbert
19:21Do we need someone like an ugly person actor?
19:24Um, we've actually had some idea
19:26Why is everyone looking at me?
19:27Right, there's three options
19:28I'm the old bloke
19:29He pretends he's way younger
19:31You're the six foot six strapping guy
19:33And you're just the classic James Bond good looks
19:37What happened, how come you don't think you got it done?
20:00There was, there was just a hell of a lot to do
20:03Do you think the other team would have got theirs done?
20:05Yeah
20:05That's what I can't understand then
20:10How have we not got it done?
20:12That was a lot of, um, time waiting
20:15Just trying to get the colours right
20:16Trying to get the branding right
20:18Because this logo is going to go on
20:21To absolutely everything we do
20:22Yeah, no, but we haven't got a finished website
20:24So I don't understand what's going on
20:26There was a point in the website, Jason
20:29Where you just said, you do it
20:30But do you see, guys, that we're just spending so much time
20:33Yeah, but you know what?
20:34It's worth spending the time
20:35If come tomorrow we get more things wrong
20:37I'm in a nest of vipers
20:40Everybody here has, um, blood on their lips
20:46I think that Jason needs to make a decision
20:50Whether he continues to be project manager
20:52I've never heard anything like this in my life
20:55Or whether we all pull together as a team
20:58And you stand up and make clearer decisions
21:00You can't change to project manager
21:03No
21:03Yes, you can
21:04Am I actually hearing this?
21:07The team and the victory is the first and most important thing
21:09And I think that Louisa does have that commanding voice
21:13I've had enough
21:15Is Jason staying as a project manager or not?
21:19Francesca
21:19If Jason's not 100% into it
21:23And she feels she's let it then, I'm sorry
21:24I would like to be project manager
21:27Jason
21:29I think you've lost it
21:31Job done
21:33Louisa, you're project manager from here on in
21:35Sometimes the best leadership is about stepping down
21:41Sometimes the best leadership involves very, very hard decisions
21:44Decisions where you do, um, lose face
21:48For the benefit of the team
21:509am
21:59Today, both teams must produce TV adverts and poster campaigns
22:05Can we just agree that we're not going to go round in circles?
22:09No, because you're PM, I get to shut up now
22:12Laying down the law, Jason's new project manager, Louisa
22:16We are going to design a bus stop advert
22:19Okay
22:20This is our website
22:22Yeah, right
22:22Now why don't we start off with that green as the background
22:24And then we can put our logo in
22:27I really, really hope that after that extremely bold move of mine
22:33To pass on the mantle to Lou
22:36I just hope that we come together
22:38That Lou manages to bring unity where I evidently failed
22:41Just want to say, um, log on now
22:44To meet new people
22:45And one month free trial
22:47Okay
22:48On the other team
22:53Polling young professionals
22:56We've created a concept that we're pitching to advertisers tomorrow
22:59And we're just trying to get some feedback
23:01Jordan, Miles
23:03It's about linking people together
23:04And it's also for young professionals
23:05And cufflinks
23:07Be honest, do you like it?
23:10Um, to be honest, I think it's a bit boring
23:13It just doesn't really stand out
23:15It just kind of looks like a corporate website
23:16Just in terms of imagery, it's quite, uh, corporate
23:19I think the website doesn't come across as having any passion, any fun
23:24What are your thoughts on, like, the colourings and the branding
23:26And all that kind of stuff?
23:27Uh, it's kind of any old corporate website, really
23:30I think the challenge for today is to make sure that the TV advert
23:33Injects something that is engaging back into it
23:36It must be our camera crew
23:37On location and ready to roll
23:40Leah and Alex
23:41I've done a little bit of photography
23:43And kind of video editing before in the past
23:45So I have some ideas and stuff like that
23:47I'm going to be doing some acting as well
23:49Yeah, the thing is, I'm quite a visionary person
23:51So, I mean, as far as actually directing and editing the advert
23:53I feel as though my previous skills will really, really be coming to light today
23:56In order to film some very nice angles
23:58What's the storyline?
23:59Okay, the story is going to be
24:00Rebecca as a young music professional
24:02Running late for an online date
24:04I'm going to be playing a bad date
24:06Before she meets Prince Charming
24:08Oh yeah, looking good
24:12Hi, I'm Herbert
24:17Hello Mademoiselle
24:19Go on, focus on the eyes
24:21One, two, three, action
24:25I have really high hopes for this one night
24:27No, no, no, I'm not liking this at all
24:29It totally went wrong
24:30This is wrong
24:31On the other team
24:37I'm working as one
24:38Neil
24:39At least I'm following your lead
24:41I think
24:41And Francesca
24:42Big smile, as soon as you've seen her
24:44Remember his picture from these hundreds of beautiful women on the website
24:47Am I not allowed to say action?
24:49Yeah, definitely
24:50Yesterday I watched the disintegration of Evolve
24:54All right, please
24:55Three, two, one
24:56Action
24:57It's great to meet you
24:59You look just like your profile on the website
25:01After Jason abdicated
25:03Things have settled down
25:05Just a little bit more animated
25:06Francesca's happy
25:09Neil's happy
25:10Lovely
25:11Here we go
25:11Right, this time
25:12Three, two, one
25:14Now they're even finishing each other's sentences
25:16Action
25:17Three, two, one
25:19Action
25:20Three, two, one
25:22Action
25:22Lovely, thank you
25:24Guys, well done, everyone
25:25Well done
25:26Back on the cufflinks shoot
25:30I don't think you can just swivel the camera
25:31What I'm thinking of is like that
25:33Um, it doesn't really
25:34Can you put it back?
25:36Relationships are falling apart
25:37Right, as you were
25:39This is the stuff
25:40We need loads of footage
25:40We don't need footage of each other
25:42I think we do need footage of us
25:43We don't
25:43Well, can we try one more?
25:45There's two directors here
25:46One in front of the camera
25:47And one behind it
25:48We've probably shot a usable five seconds of an advert
25:51We need to do this literally in five minutes
25:52Yeah, I know
25:53It's mayhem
25:55If you try and keep your hair as still as possible
25:56Because sometimes your hair's coming in the way of Alex's face
25:59I don't mind your hair, Rebecca
26:00I think that's fine
26:01It's natural
26:01Action
26:02Simon and Pam
26:06Shooting their final scene
26:08One's a smiley
26:10They'd love one that's just a little
26:11A little bit of a wink
26:12Yeah, and we can decide on what we use
26:15All right
26:15For Neil and Francesca
26:16A happy ending
26:18Three, two, one
26:20Action
26:21Market research said
26:22Not cheeky
26:23Classy
26:24Professional
26:24They've come up with
26:26Mumsy
26:27Cozy
26:28Huggy sort of thing
26:30This is my age group
26:32Smile
26:33I'd run a mile
26:36Well done, everyone
26:38At the agency
26:46For Jordan and Miles
26:49So what's the thinking behind this
26:52Alex as Herbert
26:54Just delete that one
26:56He looks an idiot
26:58I think that's already devalued
27:01The character
27:02It's gone panto
27:04The risk with Alex
27:06Is always that
27:07He puts his own spin on something
27:08And ends up
27:09A little bit of a distance
27:10From the original brief
27:11I mean, that'd give you nightmares
27:13I'm worried
27:14I really don't know
27:15Where we're going to end up
27:168.30pm
27:23One half of each team
27:27Put finishing touches
27:28To their ads
27:29We can cut the vocal there
27:30We don't need to hear them say that
27:31Okay, right
27:33So if we look at the shots
27:34Now of me playing Herbert
27:35So next thing is
27:39Revenue model, isn't it?
27:40While the rest
27:41Put passion into their pitches
27:42In the last kind of
27:44Five or ten minutes
27:45Let's see if we can
27:45Bash out the brand language
27:46And the USP stuff
27:47I'm delighted that
27:49Jordan's made the decision
27:49To let me run the pitch
27:50Slightly surprised
27:52He's ended up
27:53Not leading either the video
27:54Or this side of things
27:55Not really sure why
27:56I think we can stand up
27:57With an element of credibility
27:59I'm just hoping that
28:00The videos will support that
28:02I think we'll be
28:03Pleasantly surprised
28:04I found friendship
28:09And romance
28:10Join today
28:11For a one month
28:12Free trial
28:13I'm really happy
28:15I'm really proud of it
28:16You guys have done a brilliant job
28:18Really, really good
28:19Well done
28:20I was really concerned
28:21It would be boring
28:22But it's not
28:24The wink is going to be
28:25One of those most memorable
28:26They're even going to love that
28:27Or they're going to hate it
28:28And I like, you know, it's tongue-in-cheek
28:29It's fun
28:30It's memorable
28:31I mean, I'd almost like to say
28:32It's flawless
28:33What do we do about this pitch?
28:35You know what?
28:36You guys made me PM for a reason
28:38Because I can identify
28:39Whose skills are best
28:40And I have to say, Neil
28:42Pitching-wise
28:42I'm very strong
28:44Had some great feedback
28:45Listen, I don't want to get in an argument about it
28:47Because it is what it is
28:48And at the end of the day
28:49You're the project manager
28:50So you have the final say
28:51But in terms of what I can do best on this task
28:54It is about that pitch
28:56You know what?
28:57For once, Neil Clough
28:58Is not going to get his way
29:00All I ask is you sleep on it
29:02You wake up fresh
29:03And you make the final call
29:04I'll sleep on it
29:06And in the morning
29:06I'll tell him that I'm doing the pitch
29:08And he will be fully on board
29:09And support me
29:11Let's go
29:13Cool
29:14Well done, guys
29:15I'm running so late
29:17To my online date
29:19The office was so busy this afternoon
29:21I have really high hopes for this Sunday
29:23Hi, I'm Herbert
29:24Are you a young professional?
29:28Fed off of dating life's Herberts?
29:30Join Coughlinx
29:32For people who don't have time for bad dates
29:34What do you think overall?
29:38Does it work or what you've done today?
29:42In all honesty
29:43I'm not really blown away
29:44By what we've come up with
29:45I think it's verging slightly on silly
29:47I've got a pitch
29:48This is some pretty serious people
29:50And I've got concerns
30:088am
30:09Today, both teams must pitch their online dating concepts
30:15To a panel of experts
30:16Waiting at the agency
30:26Advertising execs
30:29Plus, industry experts
30:31From market leaders eHarmony
30:33And Global Personals Web Design
30:36First in for the over 50s
30:41Louisa
30:42Hello, everybody
30:44I'm really, really excited to be here
30:47And present to you
30:48Friendship and Flowers
30:50Budding friendships and romance
30:53For the over 50s
30:54If we now look at the website that we've designed
30:57Obviously, this is a work-in-progress developing site
31:01It's not yet finished
31:03I'd love to show you now
31:06Our TV advert that we've created
31:08Friendship and Flowers
31:11The perfect way to meet new people
31:13And share your interests with budding friends
31:16Whether you're looking for friendship or romance
31:19Our easy-to-use website
31:21Dedicated to the over 50s
31:22Is a perfect way to let friendships grow roots
31:25And romance blossom
31:26Who would have thought friendship
31:28And flowers
31:29Could have brought us together
31:30I found friendship and romance
31:37Join today for a one month's free trial
31:40The problem I think that I've got with this
31:47Is that you've just been too safe
31:48And I think, if I'm honest
31:50You've been a bit patronising
31:5150 is the new 30
31:53It's not going to be that far away
31:54Before we're all in that target audience
31:56You've positioned it at 80 plus
31:57I could have been in a funeral parlour
31:59And the wink at the end made me cringe
32:01These guys went to the market research
32:03And we were quite shocked at what came back
32:08Don't forget, sometimes when you do a lot of market research
32:10And you listen to people
32:11And then you do what they tell you to do
32:12You'll end up with exactly what they've given you
32:14I think it becomes a little bit too bland
32:16And too safe
32:18My only concern is
32:20Is the poor website you've created
32:22We didn't get to fully show you that
32:26That was obviously unfinished and still being developed
32:31I was concerned we'd listen to the focus groups too much
32:38But then it's not a market we know anything about
32:40So we have to listen to someone
32:41Next, Miles and Cufflinks
32:47We've come up with Cufflinks
32:55For people who don't have time for bad dates
32:58There's our homepage
32:59We wanted it to be functional
33:01We wanted it to be easy to use
33:03We've actually created a character
33:05He epitomises your bad date
33:07He's called Herbert
33:08He's very bold
33:10He's very identifiable
33:11And he really is the face of what we're trying to achieve
33:14So I'm going to let you have a quick look at the video
33:17I'm running so late
33:21For my online date
33:22The office was so busy this afternoon
33:24I have really high hopes for this one
33:26He sounds like my ideal date
33:27Hi, I'm Herbert
33:30Are you a young professional fed up of dating life's herberts?
33:37Join Cufflinks, the online dating website
33:41We offer video calls
33:43We limit spam
33:44And we match couples through ideal dates
33:48Cufflinks, for people who don't have time for bad dates
33:52I'm really interested in your understanding of young professionals
33:59And how you got to the name
34:01Because actually there's a lot of young professionals here
34:03And I don't think any of them are wearing Cufflinks
34:05When you say the word you think suit, you think business
34:08You know, we totally understand that not everyone wears them
34:11But from the actual word itself
34:13You still get the idea of the kind of people that are on there
34:15Do you not think it's very masculine though?
34:18The one question I do have is the advert
34:20For me there's an absolute disconnect between
34:23The TV advert
34:23Yeah, the TV advert
34:24The very serious, functional website you've created
34:27And the advert
34:28I thought it was really good
34:35Pitch is over
34:41Next date
34:44The boardroom
34:46But first
34:50Feedback from the experts
34:53I was really impressed with how they understood the psychology of online dating
35:00Good target market
35:03However, I think they missed the mark on the advertising
35:06Right, okay
35:07There was absolutely no link whatsoever
35:10Between the website that they created
35:13And the advertising that they created
35:14It seems you're kind of torn
35:16So I suppose I've got a bit of a task myself to have to sort out
35:21You can go through to the boardroom now
35:30Good afternoon
35:42Good afternoon, Australia
35:43Advertising, one of my favourite subjects
35:47Although you pitch your adverts to the professionals
35:52Ultimately, having taken on board what they've got to say
35:55I will decide which campaign is better
35:58Jordan, tell me how you got on
36:00Very well, actually, Lord Sugar
36:01I was obviously straight in to put myself forward for project manager
36:04Alex also put himself forward for project manager as well
36:08It was interesting because Alex made a good pitch
36:10He's used dating websites
36:12Had a lot of experience on the web
36:13But no one would vote for you
36:14So how come people don't have confidence in you?
36:18Do you know why?
36:19No, I don't, to be honest
36:20Anyway, how did we get to Cufflinks?
36:23Really, we wanted something that was for young professionals
36:25We knew that we were going to be standing in front of very experienced people
36:28And wanted to play on our own experiences
36:29And what we decided was Cufflinks actually spoke to our target market
36:33The word links referred to linking people together
36:35Right, let's run the advert, shall we?
36:40I'm running so late
36:41For my online date, the office was so busy this afternoon
36:45I have really high hopes for this Sunday
36:46Hi, I'm Herbert
36:48Are you a young professional fed up of dating life's Herberts?
36:55Join Cufflinks for people who don't have time for bad dates
36:59Hmm, right
37:02You went down the humour route
37:05Well, there's a lot to be said for it
37:06Because there's a lot of humorous adverts out there
37:09Which means that they must be successful
37:11You do remember the advert
37:13And that was something which you wanted to go as, you know
37:14They certainly remember you in that advert, that's for sure
37:17Can I have a look at the web page?
37:21This is the web page, isn't it?
37:21That's the landing page, yeah
37:22Before you did this website, had you got a clear idea in your mind as to what you're going to be peddling?
37:30What is your story?
37:31This gentleman portrayed by Alex, he characterises the bad date he is, the personification of what you're trying to avoid with typical online dating and we're offering a solution
37:40Sounds quite sensible
37:41But this looks quite serious, quite professional
37:46And it hasn't got him known there
37:48It's not coordinated
37:49You need to carry the theme through
37:52I think the website could be integrated better with the TV and print advertising
37:57Just by putting Herbert on it, but I think that really that's all it needs
38:00Jordan, good project manager?
38:05Yeah, very good
38:06I'd say good delegator
38:07Miles did the pitch, Alex was in the advert, Leah directed
38:11But as project manager I thought my job was to get the best out of my team and that's what I tried to do
38:14I've had some feedback, yet you tend to be the great statesman
38:18But I actually don't like to dirty your hands
38:20If and when you do choose me to be the winner of this process
38:23Then I would have to manage a team of people
38:25And I want to show that I can manage a team of people
38:27Well, before that occasion, I need to satisfy myself that you're not somebody who
38:31I would say quite cleverly stands back and lets someone else do the work
38:35Moving on to team Evolve
38:39Luisa, I see you sitting there in the project manager's position
38:43I'm intrigued here
38:45Jason, you started out as the project manager?
38:48I started out as the project manager, I was elected to be that
38:52Jason had run a dating website
38:55Well, Oxford
38:57In Oxford
38:57And Oxford
38:58Is that the one where you were known as Mr Cupid?
39:00Yes, indeed, yeah
39:01So the obvious person to be the project manager?
39:03Indeed, and that's why I put myself forward for that
39:05And by the end of that day, confidence had fallen so low that I decided that it would be better that Luisa take over
39:14No, that wasn't how it happened
39:16You buckled under the pressure on the first day, gave up, were not up for the job
39:21I'll tell you what happened, because I was there
39:23Luisa nipped at his heels like a little terrier
39:27All the time
39:28Nipping the heels of a bewildered sheep
39:30And you drove him into a corner
39:32It was the most disgraceful display of bad manners I've seen in many a long day
39:37Jason took 45 minutes to decide colours on a logo, which then ate into our website time, which is why our website is not finished
39:43But were you not responsible as well? That's what I don't understand, you can't blame me
39:46He took 45 minutes, I'd already chosen the colours
39:48And he took 45 minutes to decide colours
39:50I think Jason is a lot of responsibility
39:51You have to make decisions
39:52I'll tell you what, congratulations, because this is the first time we've had an abdication in all the years that I've been in this boardroom
40:02It sounds like a bloody mess
40:05Who worked on this website?
40:07Jason and I went to the website
40:09A ten year old could have made this
40:11It's a first draft, certainly
40:13This is not even finished
40:14So where did you get this name, Friendship and Flowers then?
40:17We got that from the market research
40:19Where did you go, to a funeral parlour?
40:21The problem with cheese in the over 50s is that we didn't know the market, so we had to really be led by our focus group
40:27Some people wanted friendship, some people wanted romance
40:30And what we wanted to do was kind of meet everybody's needs
40:33Let's run the advert
40:36Friendship and Flowers
40:38The perfect way to meet new people and share your interests with budding friends
40:42Our easy to use website, dedicated to the over 50s, is a perfect way to let friendships grow roots and romance blossom
40:49Who would have thought friendship?
40:51And flowers
40:52Could have brought us together
40:54Who directed the TV advert?
41:01Francesca, with my support
41:03We worked really hard to try and get something that was fast moving and sort of show the different elements of moving from friendship
41:09Fast moving? That makes The Last of the Summer Wine look like an action movie
41:13I normally ask good project manager, but I don't know who I'm asking about here
41:20Now, I listened to the advisers
41:24And to be honest with you, they are at sea a little bit
41:28They're torn about your concept
41:32I've got some nutter in there being funny
41:35And funny adverts do pay off
41:39But where you've failed miserably is the coordinating
41:44It's a very good website, but I'm here looking at the overall thing
41:49And it's disjointed
41:51And on your campaign
41:54You picked the right market
41:57But your deployment of it
42:00They said this is boring
42:02The wink is like cringeworthy
42:05It's patronising
42:07The only thing I can say, it was
42:10A cohesive campaign
42:12Look, I'm gonna make a decision
42:15And because you are on the right track
42:19I'm gonna give you the benefit of the doubt
42:25Anyway, your treat
42:27I'm gonna send you to Mayfair
42:29You're gonna be sampling caviar
42:32Off you go
42:34Have a good time
42:35And I'll see you on the next house
42:36Thank you very much
42:47What a mess
42:49An absolute, complete and utter mess
42:53Off you go
42:54Come see me later on
42:55And we'll discuss this further
42:56On the table now is 35,000 pounds worth of caviar
43:00Wow
43:01So it's very expensive
43:02It's almost like fishy pate
43:04Oh yeah
43:05I thought Lord Sugar was actually a bit unfair
43:07I was heavily involved in every single part of this task
43:11But I wasn't responsible for any single thing
43:13I was responsible for the total thing
43:15So now you've tasted it, would you go out and buy it?
43:17Mmm
43:18I could really get into this
43:19Here's to winning the great task
43:20I think the easiest way to describe the performance is a joke
43:22Jason wasted the first day, was a weak project manager
43:24But Louisa was 50% responsible for the website
43:25But Louisa was 50% responsible for the website
43:26I was responsible for the website
43:27I was responsible for the total thing
43:28So now you've tasted it, would you go out and buy it?
43:29I could really get into this
43:30Here's to winning the great task
43:31I think the easiest way to describe the performance is a joke
43:35Jason wasted the first day, was a weak project manager
43:38But Louisa was 50% responsible for the website
43:40I think her neck is also on a chopping board
43:42To be completely honest, I'm embarrassed to be a part of it
43:44Because
43:45But you are a part of it now
43:46And that's what I want to do
43:47I want to do
43:48I want to do
43:49I want to do
43:50I want to do
43:51I want to do
43:52I want to do
43:53I want to do
43:54I want to do
43:55I want to do
43:56I want to do
43:57I want to do
43:58I want to do
43:59I want to do
44:00I want to do
44:01I want to do
44:02I want you to do
44:03I want to do
44:04that
44:05I want to do
44:06I want to do
44:07I want to do
44:08But you are a part of it now
44:09That's what I'm saying
44:10You are a part of it
44:11Louisa, Louisa
44:12Do you have a typical meal?
44:13Did I say I wasn't?
44:14I want to struggle
44:15Did I say I wasn't?
44:16Did I say I wasn't?
44:17Did I say I wasn't?
44:18Did I say I wasn't?
44:19I feel like I did the right thing for the greater good
44:20I really do
44:21But then on the other hand
44:22I just think
44:23Maybe I should just sat back and let it fly
44:24Because
44:25Would it have made a difference?
44:26No
44:27Perhaps we should have let you carry on
44:28have guts and I think the decision that I took to step down it actually is gutsy
44:32in many ways but I think we all have questions to answer
44:47can you send the phone yes we'll trigger you can go through to the boardroom now
44:58who am I talking to here as project manager I suppose it's both me and Louisa now once
45:14you've chosen the over 50s you wanted your advert to come across as cool over 50s right my words
45:21precisely were that the over 50s could be the same as the young professionals in many ways why don't
45:27we take that fervor that vibrance of young professionals and inject it into over 50s
45:32where'd that go wrong then we were sent to market research they hated it what are you saying then
45:38you followed the market research we had to we don't know anything about that market but you're
45:42entrepreneurs you're you're people that are putting yourself forward as my potential business partner
45:47right and you should be saying well you know what thank you very much market research people but
45:52you know what I don't agree with you yeah we should have gone without gut instinct over 50s is a buzzing
45:58market lots of money there you just didn't do it properly it was as if you were picking the over
46:0470s yes let alone the over 50s yeah well you're nodding yes yes yes and you agreed it no no but indeed
46:10but I did that on on misdirection Francesca and Neil should have said listen we've been to the focus group
46:15but it's not right and that way we would have gone with our original idea so the failure of this task
46:20was what based upon bad market research is that what you're saying bad market research you know the
46:25feedback we got was exactly what we gave across which I think Jason then thought well these are
46:30all the kind of things I wanted anyway and I was happy to take that no not at all I think our job that
46:35we had was to to go and get the market research and feed that back and I think we're all responsible
46:40for what we came up with in the end let's talk about the TV advert that lost the attention of
46:47the advertising agency of the website experts that lost my attention because that was pretty boring
46:53stuff I mean these over 50s you portrayed them there is that they're sitting in God's waiting room
46:59well it was very clear they wanted to keep it on brand and keeping keeping is boring that is boring
47:06should we move on to why did you decide to give up the project manager's position we we had arrived at
47:13the website designers late we hadn't had enough time to fully develop the website and that I put my
47:20hands up that was my fault for not meeting that deadline Louisa I think was trying to be as helpful
47:26as as she could be but I didn't feel that it was necessarily helping me I felt that you were pushing
47:31me and I felt that you were sort of trying to get me to hurry up but in not in a particularly
47:35constructive way just picture a scenario here and you're in charge on the sinking Titanic ship
47:42you can't give up can you no matter how much browbeat if I were in charge of the sinking ship my first
47:50concern would be all the women and children and the survivors no I mean the point is that it's it's
47:56whoever can can save the most souls best and that point in time and that was my my rationale I'm trying
48:01to understand whether you were browbeaten by Louisa where you were browbeaten by Neil two very powerful
48:09people it wasn't brown beating it was intimidation I felt that if I was still project manager we would
48:13still be arguing and bickering and it would all be directed at me and that would result in much more
48:18time wasted we wouldn't have a chance of of pulling together and producing anything at all I mean this is
48:24all personality stuff like a little bad bad team management I got a bit of a dilemma here now I've
48:32got two project managers here so the two project managers then I've got to decide which one of you
48:37two are coming back is that what you're thinking yeah they can decide between themselves and absolutely
48:41Jason what is your feeling in the same don't know a browbeat you're gonna know Francesca was in charge
48:51of the video I mean it's disagree and I was now I can't even agree now I can't even bloody will agree
48:59now between I know the project manager is I don't know who you're bringing back in hold on a minute you
49:03did a website that you were responsible for you didn't even finish it right you give me to do that's
49:09why I'm done edited music edited voiceover done professionally for you scripted by myself I mean
49:15and that was the problem I suppose was my input is a problem you know what bring me back in
49:19right Neil off you go back you go I'm gonna ask you to step outside I need to talk to Nick and Karen
49:39this is the first isn't it one project manager two project managers I don't know someone's abdicated
49:49I miss it's been ridiculous Louise is very powerful in her defense I would say that Jason tries to come
49:55across as a deep thinker I think he's a ditherer I'm surprised that the Jason has decided to bring
50:01Francesca back I was with her all day and she was calm collected maybe they were frightened of Neil I think
50:07the question mark with Francesca has to be did she ask the right questions in the market research
50:12can you send the three of them in please yes no trigger will see you now very unusual set of
50:35circumstances here I've got one and a half project managers and even then you can't agree who's coming
50:42back in you wanted Neil to come back in you wanted Francesca to come back in tell me then
50:47Jason what what Francesca's doing here Francesca was creative director for the video which you didn't
50:53like Francesca was also part of the focus group and I feel that Francesca perhaps should have
50:59interpreted that information I delivered and finished a video for you the video I think we
51:06have heard was was didn't work no the video was professionally done and finished it wasn't creative
51:13and it wasn't fun and it wasn't cutting it wasn't out there because it was over 50s and a theme that
51:17you wanted it friendship and flowers I'm in here I'm in here I'm really sorry I'm in here because you
51:24thought I'm less intimidating and less aggressive than Neil whether you like it or not what came back from the
51:30market research that's when the whole thing started to go pear-shaped and she was she is okay ship and
51:38flowers Francesca and I don't always see eye to eye and I think we set off from the start on the wrong
51:44foot with friendship and flowers that came from both Francesca and Neil but with regards to performance
51:50and delivering I think Francesca delivered an advert you don't think she should be fired then for this
51:56task I wouldn't have brought her back I would have brought Neil back you're putting up a good story
52:01for Francesca which just leaves the two of you so who should be fired out the two of you then I believe
52:06I'm a stronger candidate in this process than Jason and for that Jason should be fired on this task I
52:12felt like I was in a sinking ship all day and I'm thinking you've got to lead our team like stand up be a
52:17leader are you a ditherer are you a ditherer Jason I take I'm a thinker Lord sugar I think and I do take
52:24longer to think about creative tasks as it is patient people like Louisa said come on come on
52:29come on get make your mind up when you need a little green purple and grey let's go for it now
52:34instantly in life you have to make decisions decisions decisions decisions anywhere I am impatient I will put my
52:42hands up and say I'm an impatient person but I do make decisions and Jason struggles to make the
52:48simplest manager how do you been left to his own devices you might have saved it well we would
52:55have got nothing done well how do you know because he took 45 minutes to make a decision on the colors
53:00I kept saying unless we leave that's you know intimidating and it is your opinion that's you
53:05intimidating okay so I should have just let the whole thing ride we've all had difficult decisions we've all
53:10lost tasks we've all won tasks we all have to make snap decisions and quick ones and when you've
53:14faced a hard time and a hard decision and a quick decision you just went oh I can't do it I'll tell
53:19you what we do I'll make a new set of rules here okay you shut up and you shut up and you talk I think
53:26that many people are actually seeking the limelight they want to put themselves in charge simply for
53:32the sake of impressing you and they do not work for the benefit of the benefit of the team
53:39essentially if the team pulls together and the team wins the team does not get fired and that is
53:45the fundamental rule of business that teams work together to create good product don't you understand
53:50about shut up and I'm sorry I think that Francesca you are now very clearly annoyed blood no I think
53:58there is there is you brought me in here I'm sorry tell me then Jason why did you give up the project
54:06manager's position I stepped down voluntarily I could have when the other three said we have no
54:13confidence in you I could have said shut up I'm good I'm PM we've I'm nobody's ever stepped down and
54:18I'm going to sort of run the roost for the next few days and who cares what happens yeah but why didn't
54:22you then because I took the courageous decision to make sure that that's courageous I think the courage
54:28comes in many forms stepping down for the unity of the team is courageous I felt that the team needed
54:35to be rebalanced and that is why I agreed to Louisa stepping up as project manager in order to balance
54:41the team to bring it together to unify it so that we could work forward I didn't want in clearly the
54:46wrong direction that is the whole direction by you okay listen listen I'm done I'm done you listen
54:56to me now Francesca I understand from Nick and from Karen that you've been quite good up until now but
55:07your advert what a total mess Jason last week I thought ah there you are Jason look at that it's
55:18oldest called a caravan I thought that you were coming through in this process and I have to take
55:24a decision really and the decision here is that that Louisa I'm very very concerned that we are gonna
55:36have more problems with you can I know okay I feel that you browbeat this fellow here you wore him
55:48down that's what worries me about you you know are you just somebody who don't get their own way
55:54immediately it's no good I can see how you wore him down okay you're not gonna wear me down I promise you
56:03Jason you're an academic you've come here to chance your arm but I'm afraid to say that it's the end of
56:13the road really I do wish you very very well because you're a very very nice fellow okay and it is with
56:20regret that you're fired just go back to the house the pair of you I don't want to see you here again
56:41you last three okay gone go back thank you very much thank you he's a nice fellow Jason but he you
56:56know he got he got beaten up by Louisa next week I'd like to follow Louisa because I need to be clear
57:03in my own mind whether she's a strong businesswoman or actually Alan she'll just be too hard for you to
57:07hand we were reaching that stage I think in the process where I'd have to go for blood because
57:23everybody is of a very high caliber and I just don't have that killer instinct
57:29who was to blame for the abdication and the mutiny myself and Louisa got pulled up on the basis of we
57:43can be overpowering he's a nice guy but he's gonna go so what happened Jason absolutely deserved to go
57:56took me in I was absolutely furious with him he hasn't got that self-confidence and he can't
58:04manage me and Louisa then unfortunately he's in the right place and that's at home the magnificent
58:09seven yeah now seven remain Lord Sugar's search for his next business partner continues
58:20next time your task this week is to come up with your own ready meal I've been royally stitched up by
58:30my team members would you get your mum and dad to buy that heated discussions there's no power in all my
58:38hell come on Louisa keep stabbing me I haven't done it hard enough yet and questions of taste you've put me off
58:44totally with the packaging in the boardroom sometimes best to keep your mouth shut someone gets shelved you're fired
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