Here’s how you can score a 50% discount at the movies

Box office earrings are down 24% since 2019.

Transcript

00:00AMC is doubling down on deals to get more moviegoers back in theaters.

00:05The chain is expanding its popular 50% off ticket offer from Tuesdays to Wednesdays too.

00:10That's two days of half-priced movies for AMC's 36 million Stubs members.

00:15And the savings don't stop there.

00:17AMC is also slashing prices on snacks.

00:20Small popcorn and drink combos are now 50% off on both discount days.

00:24AMC CEO Adam Aaron is calling it one of the company's biggest pro-consumer moves in years.

00:30And cited overwhelmingly positive guest feedback so far.

00:34With streaming on the rise and moviegoing costs adding up,

00:37AMC is betting that deeper discounts can bring audiences back to the big screen.

00:41The 2025 box office is actually up over 14% year-to-date.

00:45The summer movie season is up 15% compared to last year, according to Comscore.

00:49However, earnings are down roughly 24% in 2025 compared to pre-pandemic levels.

00:56That'll do it for your daily briefing from the New York Stock Exchange.

00:59I'm Caroline Woods with The Street.