During the divine celebration of Rath Yatra in Jagannath Puri, the Seva Bhav Initiative quietly brought food, relief, and safety to over a million devotees. Behind the vibrant visuals of chariots and chants, the Adani Group conducted a massive effort of compassion under the philosophy Seva Hi Sadhna Hai. The Seva Bhav Initiative, in collaboration with ISKCON and local heroes, ensured over 4 million sattvic meals were freshly prepared and distributed. The initiative was eco-conscious, with biodegradable plates and compost-ready waste systems, proving seva can be sustainable too. Rescue teams from the Nolia community saved 156 lives, equipped by the Adani Group—yet another arm of this selfless operation. From lifeguards to sanitation workers, from the police to railway staff—every unsung hero was honoured with the same prasadam served to devotees.
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00:00This is Jagannath Puri, the sacred land of Bhagawan Jagannath, Bhagawan Balbhadra and Devi Subhadra.
00:13Every July, this coastal town transforms into a living ocean of faith.
00:20Over a million devotees flood the streets of Puri for the divine spectacle of Rath Yatra.
00:27And amidst the chants, chariots and celebration, unseen by many, unfolds another sacred journey.
00:38Quiet yet dedicated, a journey of seva powered by the Adani group.
00:45Across the city, stalls like these serve food, juices and refreshments.
00:51It's a sight to behold.
00:54Pilgrims from every walk of life pausing to rest, recharge and receive.
01:03This isn't a first, but it is far from ordinary.
01:08After their large scale seva at the Prayag Raj Mahakumbha this year, the Adani group brought its mission, Seva Hi Sadhana Hai, to Puri, transforming compassion into clockwork precision.
01:21It is noteworthy.
01:22It is noteworthy.
01:23Seva Hi Sadhana Hai has been Adani group's philosophy for Mahakumbha and Rath Yatra Seva.
01:30In the first time, we received a price price from Seva.
01:39Our 100 karmachari, 5,000 people have run away from Seva.
01:45People have fled from it and go through the power of its power.
01:51From this power of the power of its power, we have seen that its power has changed its life.
01:59It is not a moral question.
02:04If you look at it, even in this entire world, its power of its power and its power of its power.
02:12From June 26 to July 8, the Adani Foundation's teams ran operations round-the-clock, from sourcing fresh raw materials to cooking with care and dispatching meals across the city, it's a non-stop 24 by 7 mission in motion.
02:42Adani and Skaun are working in collaboration with the Adani and Skaun. I've seen this service on the previous 16 days, every day, from morning to night, the distribution of Prashad is a huge amount of time and many people are coming up and taking Prashad.
03:00Every plate served is satvik, fresh and soul nourishing. Seva first, nature first, always remained a priority.
03:10Served on biodegradable plates and waste segregated for compost, all taken into consideration, because seva isn't complete if it doesn't respect the planet too.
03:24Over 4 million satvik meals, lovingly prepared and humbly served.
03:29Adani and Skaun are working with the Adani group, and the volunteers are working with the Adani group, and the volunteers are working with the Adani.
03:34Adani and Skaun are working with the Adani volunteers, including the Adani and Skaun, which is being served as a Prashad distribution, or juice preparation, or juice preparation.
03:40and how much water is prepared.
03:45The water is very good.
03:50The water is very good.
03:55We are very happy to do this in the future.
03:59Beyond the city, at the ocean's edge, a different sewa unfolded.
04:05The Nolia community, fishermen-turned lifeguards, stood watch along Uri's beaches.
04:12In just 10 days, they saved 156 lives.
04:17The Adhani Ji group had noticed.
04:20We noticed our community.
04:22We collaborated with one step.
04:25This is how the Mahaprabhu Jagannath Ji is safe.
04:29How are the safety of the bhakti?
04:32A total of 450 lifeguards, who are actively well-uniformed and well-petroling,
04:41while we are taking our work forward.
04:45From providing food to keeping us all safe,
04:49the true essence of the divine was unfolding right here in Puri.
04:54And it did not stop just there.
04:57From Odisha police to railway staff to sanitation heroes,
05:01the unsung hands that keep the rathayatra moving,
05:04each was served prasadam from the same kitchens.
05:08Because duty too deserves devotion and gratitude.
05:13Chairman Gautam Adani personally met these frontline warriors,
05:19honouring their service and pledging continued support.
05:24In Jagannath Puri, service did not come in the form of headlines or hashtags,
05:30but in the form of quiet hands offering meals,
