- 7/3/2025
Step into the world of fashion and beyond as we explore how Anna Wintour transformed pop culture. From making high fashion accessible and pioneering celebrity covers to shaping the influential Met Gala and inspiring iconic music and film moments, her impact reaches far beyond the pages of Vogue. Discover the unique ways this legendary editor redefined style, politics, and entertainment for generations to come.
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00:00She is said to be the most powerful woman in fashion and she does nothing to dispel that
00:04belief. Welcome to Ms. Mojo and today we're counting down our picks for the standout moments
00:10in which Vogue editor-in-chief Anna Winter reshaped fashion and pop culture as we know it.
00:15What Vogue did and what the supermodels did in the pages of Vogue is that they trained a generation
00:20of celebrities to want to be supermodels. Number 10. Setting Accessible Trends. One of
00:26Winter's most groundbreaking changes at Vogue was acknowledging that most people don't leave the
00:30house looking like they just stepped off a runway. We don't want to give up completely the dream and
00:36the fantasy but I also feel like we need to have a sense of being more grounded. She understood that
00:42her readers still wanted to look good but for the most part their wardrobes probably were not
00:47overflowing with the most luxurious labels on the market. So she blended designer pieces with clothes
00:52that made sense for real life. Everything on the runway is grounded today. It's grounded by a cowboy
00:57boot or a flat sandal. Suddenly flipping through Vogue didn't feel like peering into some unreachable
01:03fashion fantasy. It felt personal, relatable, stylish and wearable. Winter wasn't just making fashion
01:09more affordable. She showed that great style comes from how you wear something not how much it costs.
01:14It's great to have a basic sweater, a basic pant or a skirt, a basic coat, maybe a shoe that you just love
01:22whether it's a sneaker or a flat or whatever it may be but also very important to have one piece that is
01:28really fun and different and just makes you feel great about yourself. Number 9. A Fashion Trailblazer.
01:35You're probably thinking yeah no duh but stick with us. Plenty of designers owe at least part of their rise to winter.
01:41Oh my goodness in all my success, I mean without her support I certainly wouldn't be at the house of Dior today.
01:48She's the one who reportedly helped a fresh-faced John Galliano get his foot in the door at Dior,
01:53gave Tom Brown a leg up with the Brooks Brothers and continuously championed names like Alexander McQueen
01:58and Marc Jacobs on their way up to household level chic. She even launched the Vogue Fashion Fund to give
02:03up-and-comers a fighting chance in an industry that eats its young.
02:06She does even more. She helps choose the next generation of designers. For example, this young
02:12man, Alexander Wang. Her taste doesn't just influence style, it creates it. Like it or not, when winter
02:19speaks, the fashion world listens. In the end those gentlemen will make, are very capable of making up
02:25their own minds. But they have the remarkable habit of going along with your ideas.
02:30Well, we can only point them in that direction.
02:33Number 8. Bobbing into animation.
02:36Trends come and go, but Anna Wintour's bob is practically untouchable. She's reportedly been
02:41sporting it since her teen years, and honestly, it's hard to picture her without it.
02:45The one time I tried to change it was a disaster. I had to wear a hat for several months.
02:50So I'm way too anxious and too lazy to try it again.
02:55So when a certain animated fashion maven shows up with a similar do, it doesn't take a style
03:00historian to guess the inspiration. Yep. Edna Mode from the Incredibles franchise is said to be
03:05inspired by a few icons, but the winter energy is strong.
03:09You know, it is not the same. Not the same at all.
03:13Weren't you just in the news, some show in Prague, Prague?
03:15Milan, darling. Milan.
03:17She's poised, powerful, and absolutely not here for your nonsense.
03:21And really, if you're designing for superheroes, wouldn't you want the best of the best?
03:27We just wonder how she feels about capes, darling.
03:29It will be bold.
03:31Dramatic.
03:32Yeah.
03:32Heroic.
03:33Yeah, something classic.
03:35Like, uh, Dina guy.
03:37Oh, he had a great look.
03:39Oh, the cape and the boots.
03:40No capes.
03:42Number 7. Finding the political fashion intersection.
03:46Winter is not only the influential leader of Vogue, she also believes that fashion can be
03:51a powerful political force.
03:52Then you have great designers who are thinking much more about fashion in a cultural context
04:01or a political context or in some kind of reflection of the world that we're living.
04:06She's used the magazine's massive platform to bring politics and style together in a
04:10way that feels relevant and impactful.
04:13Featuring figures like Michelle Obama, Kamala Harris, Dr. Jill Biden, and Olena Zelenska on Vogue's
04:18covers, she's highlighted important stories that reach beyond just fashion fans.
04:22These two wonderful women and I are hosting a dinner along with the president in New York
04:26City to benefit the Obama campaign on June the 14th.
04:30It'll be a fantastic evening and you can join us.
04:32During the height of the Black Lives Matter movement in 2020, Winter didn't shy away from
04:37Vogue's past shortcomings.
04:39She owned them and backed plans for change with meaningful action.
04:43For Winter, fashion isn't just about looks.
04:45It's about shaping culture and sparking change.
04:48Winter acknowledges there are far too few Black employees at the company, saying it can't be
04:54easy to be a Black employee at Vogue.
04:57Anna also adds that she's ready to listen to what her employees have to say, whether it's
05:01feedback or advice, and promises to do better.
05:05Number six, making waves with her first cover.
05:08Remember when we said Winter made fashion less like an exclusive VIP-only club?
05:12So Vogue definitely still has a huge gravitas and cultural weight, and Anna is a big part
05:17of that and why it's been able to, you know, retain that relevance.
05:20She made that splash with her first, well, splash.
05:24Instead of the usual head-to-toe designer fantasy on a plain white backdrop, she put model Michaela
05:29Berko in the real world wearing a luxe Christian Lacroix jacket with guest stonewashed jeans.
05:34A first for Vogue.
05:35Berko wasn't staring blankly into the camera with a frozen pout.
05:49Rather, with hair blowing, looking elsewhere, and smiling, this felt candid and relatable.
05:54It was such a detour that the printers thought it was a mistake.
05:57But nope.
05:58Winter just launched the era of the real cost of looking good, and she's never looked back.
06:02It's a group of people coming together and presenting ideas from which I pick what I
06:06think is the best mix for each particular issue.
06:09But in the end, the final decision has to be mine.
06:12Number five, a musical muse.
06:14Winter's influence isn't just stitched into the fabric of fashion, but woven into the music
06:19biz, too.
06:19When I'm sitting with Anna, I'm really sitting with Anna.
06:22Ain't no metaphor punchline, I'm really sitting with Anna.
06:25She's name-dropped in hits like Jay-Z and Alicia Keys' Empire State of Mind,
06:29Nicki Minaj's Come on a Cone and Mooney, and Childish Gambino's New Prince.
06:37In 2018, Azalea Banks even dropped a track called Anna Winter, calling her, quote,
06:44a strong, powerful, and larger-than-life soul, and saying, quote,
06:48I see a woman who was born into this world with an absolute certainty about her place in it.
06:58It's no surprise that Winter's name has become the ultimate power flex.
07:02It's become practically synonymous with letting everyone know that you're playing in the big leagues.
07:07Diamonds and dreams are true for girls like me, yeah.
07:14Number four, revolutionizing the September issue.
07:18If you consider yourself even a little fashion-forward,
07:21you know the September issue is basically the Style World Super Bowl.
07:25When we put out the September issue of Vogue,
07:27the first thing the reporters usually ask us is,
07:31how much does it weigh, and how many pages?
07:34One in ten American women, almost 13 million people, will get that issue.
07:39It launches the fall fashion season when new trends and designer collections showcase their stuff,
07:44and advertisers throw down big bucks for a slot.
07:47Winter pulls back the curtains on it all in a way that would make even those
07:50who can't tell turquoise from lapis or cerulean care.
07:53You like to put on a beautiful Carolina Herrera dress or a, I don't know,
08:00pair of J-brand blue jeans that, you know, instead of something basic from Kmart,
08:05it doesn't mean that you're a dumb person.
08:08With creative director Grace Coddington and a whole crew of designers, models, and photographers,
08:13she turns what could be a stiff, boring process into a real human story.
08:18It really makes you appreciate why it takes a whole village to bring it all together.
08:21We got one hundred pages up for the last year.
08:26What is it?
08:27I better go finish it.
08:28Me too.
08:29Go ahead.
08:29Number three.
08:30Ushering in the age of celebrity.
08:33Switching up Vogue's covers wasn't the only game-changing move Winter made.
08:36While she definitely helped catapult supermodels into the spotlight,
08:40she did even more by moving us past that era.
08:42She really took the magazine from traditionally putting models on the cover
08:46to putting celebrities on the cover,
08:47which is something now we see, you know, basically every fashion magazine does.
08:51She was the one who really set the standard there.
08:54She expanded Vogue's reach beyond the fashion crowd by putting actors, musicians, politicians,
08:58or even athletes on the cover.
09:00You might not know Marc Jacobs, but you know Madonna.
09:03Dior might not be your thing, but Diana?
09:06Oh yeah.
09:07Salvatore Ferragamo who?
09:08But Serena Williams for sure.
09:10And that's what this was about.
09:12It was about fitness, friendship, and forgiveness, and a really cool first Vogue cover.
09:16I have this in my office, like framed really big on my wall.
09:21I love this image of me.
09:22It's so fresh.
09:23Her choices were about more than just style.
09:26They created cultural moments with serious impact.
09:29We won't say Winter invented celebrity culture,
09:32but she sure helped build the bridge that got us there.
09:34The evolution for Vogue to putting celebrities on its covers has been because of Anna.
09:38She was ahead of the curve to appreciate the fact that celebrity culture became overwhelming.
09:47Number 2.
09:48The Devil Wears Sunglasses
09:49A British high-powered fashionista who bosses her job
09:53and has the fashion industry wrapped around her little finger sounds suspiciously familiar.
09:57So because she pursed her lips, he's going to change his entire collection?
10:01You still don't get it, do you?
10:03Her opinion is the only one that matters.
10:05Author Lauren Weisberger was, after all, Anna Winters' assistant once upon a time.
10:10She's insisted the character isn't a straight copy and paste,
10:13but a blend of shared stories between her and her friends.
10:16That blue represents millions of dollars and countless jobs.
10:21And it's sort of comical how you think that you've made a choice that exempts you from the fashion industry
10:26when in fact you're wearing a sweater that was selected for you by the people in this room.
10:32From a pile of stuff.
10:33For the film, Meryl Streep claimed she didn't set out to impersonate Winter directly,
10:38though the ever-present sunglasses used to keep the world at arm's length feel like a pointed nod.
10:43They help me see, and they help me not see, and they help me be seen and not be seen, so they're a prop.
10:49Even Winter's daughter reportedly couldn't deny the resemblance.
10:52Winter herself seemingly had mixed feelings,
10:54but she still showed up to the film's premiere, in Prada, and the West End Musical's opening.
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11:16Number 1. The Met Gala
11:17Before winter, the Met Gala was a quiet little shindig for fashion insiders and New York's social elite.
11:23Of course, the Met Gala, she took that from a rather, you know, quiet museum fundraiser that was really just a society event
11:31and turned it into one of the most talked-about events in the world.
11:34Then, she blew the doors wide open, inviting Hollywood stars, music legends, athletes, and even politicians.
11:41Themes weren't her invention, but her twists pushed designers to think bigger,
11:46creating looks that break the internet and spark memes.
11:48Everyone's saying Lady Gaga is going to be the most memeable arrival, so I'm just ready for the memes.
11:56Speaking of Gaga, we just got a hot tip that she's showing up with extreme major gold lashes
12:02that were handmade by her makeup artist, so yeah, trying to investigate that.
12:07She manages every detail, guest lists, seating charts, and anything else you can think of,
12:12and probably some things we wouldn't even consider.
12:14What started as a low-key fundraiser turned into a headline-stealing, trend-setting cultural phenomenon.
12:21If the September issue is the Super Bowl, the Met Gala is the Super Bowl halftime show,
12:26Olympics, and every award show rolled into one.
12:29What was your favorite Met Gala theme of all time?
12:32Always, always the next one.
12:34What do you think is Winter's biggest legacy? Let us know in the comments.
12:37She is one of the last editors of sort of this great era of magazine publishing.
12:44We'll see you next time!
12:46付 tatu...
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