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Consumer group Choice tested 20 sunscreens and found only four provided the SPF protection their label claimed. The brands dispute the findings and say their own testing shows their sunscreens meet or exceed their SPF claims.

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00:00Australia's high skin cancer rates mean sunscreen is crucial under the unforgiving Australian sun.
00:11Consumer Group Choice tested 20 popular sunscreens labelled as SPF 50
00:17and says 16 didn't meet the protection promised on the label.
00:21Australia has a reputation for having the best sunscreens in the world
00:25and to come back with this kind of result is alarming and disappointing.
00:31But Choice says Australians shouldn't panic about their sunscreens not working.
00:36I should emphasise that it doesn't mean that you throw away your sunscreen.
00:39Any sunscreen is better than no sunscreen.
00:43The worst performer was also the most expensive, an ultraviolet product which returned an SPF of just 4.
00:49The company disputes that and says its own testing shows an SPF of above 60.
00:54Several others had SPF ratings in the 20s including 2 sold by the Cancer Council.
00:59Products by Bondi Sands and Banana Boat had an SPF of around 30.
01:04While Nivea and Coles creams were among those in the 40s.
01:07Only 4 sunscreens came in over 50.
01:10Consumers should be able to feel confident that the protection that's promised on the bottle that they're buying is what they're using.
01:17And I think when you're seeing 16 instances of that not being the case from our testing, it definitely raises questions.
01:23The Melanoma Institute says Australians must not give up on sunscreen.
01:28An SPF 60 is not twice as good as an SPF 30.
01:32An SPF 30 will let through 3% of the sun's rays, whereas an SPF 50 will let through 2% of the sun's rays.
01:41Dr Martin says not putting enough sunscreen on is a bigger problem.
01:46We know that most people apply less than a quarter of the amount of sunscreen which is used in testing.
01:51There are now calls for further testing by the brands and the regulator.
01:55I wouldn't say it's a panic situation.
01:57I think it's just a matter of making sure corrective action is taken.
02:02All the brands tested have rejected the findings and say they have test results showing their products are compliant.
02:08Choice now wants the Therapeutic Goods Administration which regulates sunscreens to do its own testing.
02:14In a statement to the ABC, the TGA said SPF test results can vary between labs, but it is investigating the findings and will take regulatory action as required.
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