Viva! Experimente!

programanegociorural

🚶‍♂️ Uma caminhada pelos sabores, saberes e memórias de um lugar que pulsa autenticidade! Bruno Faustino embarcou numa viagem ao coração de Pindobas, em Venda Nova do Imigrante, onde o turismo é uma experiência viva, feita de gente, história e tradição. 🌄✨  Reportagem exibida em 23/03/2025.

Transcript

00:00From the beginning of the earth to the end of the world, agriculture is everywhere

00:05Cow manure turns into profit, agriculture is everywhere

00:11The coffee that wakes you up to work hard, agriculture is everywhere

00:30Wow, what a view! In the mountains of Espírito Santo, the day begins in poetry

00:37Here we have natural beauty, here we have cultural attractions.

00:41Here we have people, food, history, nature, beauty

00:47All of this together is a set of very important assets for tourism.

00:51Organize this so that they become tourist products and can be attractive

00:55For a tourism consumer, this is the biggest challenge of the moment.

00:58In the heart of this paradise is Pindobas, the first tourist district of Espírito Santo

01:09When you look at tourism, you see several attractions, several products

01:14Various tourism services spread and diversified throughout the territory

01:19When we talk about the district, it is the concentration of several products, several services.

01:23Several attractions in a single organized territory

01:27With defined governance and a defined collective focused on development

01:33Of what is proposed in the territory defined as a tourist district

01:36So, the opportunity we will have from now on

01:39Once we have the first district, we can see other territories

01:43Other destinations in Espírito Santo

01:45That sometimes you can only see one or two points of attraction today

01:50In terms of attractions, you can now begin to see a set of organized attractions.

01:55Where the tourist who used to be in a district could spend a day, half an hour, an hour at that point

02:01Today we can think of an organization of the organized district

02:04And you can think about spending three days, four days

02:06In other words, the district will enable the organization of the territory

02:10And to be able to keep tourists in that territory for longer.

02:14Welcome to Venda Nova do Imigrante

02:19The national capital of agritourism

02:22Cradle of experiential tourism in Brazil

02:25Here rural tourism is family-friendly

02:28It's shared life

02:30We started in tourism there about 22 years ago

02:33We started with jabuticaba wine

02:37What was the production for the family?

02:39The whole family drank jabuticaba wine

02:42And then this story of agrotourism in Venda Nova came about.

02:46And there were some stores already appearing in the municipality

02:50And we started putting jabuticaba wine in these stores

02:54And they also made sweets with papaya and citron orange.

02:59And taking advantage of everything

03:00Cookies with grandma's recipe

03:03And I was putting it in these stores

03:05It was the happiness of women

03:07Because until then the family only had income from coffee

03:11That coffee is once a year

03:13And agritourism allowed us to have a monthly income

03:16At Brioski Farm, a pioneer in agritourism

03:20Routine becomes experience

03:23Each visit is an encounter with the essential

03:26The property also produces milk

03:29And from milk we make yogurt, cheese, and dulce de leche.

03:33We continue to produce socol, jabuticaba wine.

03:37The coffee, which the property has also won several awards for

03:42In quality coffee

03:43The beans that we plant

03:45And the sausages, the smoked ones

03:48Across Brazil, tourist districts drive cultures and economies

03:58Lawn, Iguazu Falls

04:00Now it's the Holy Spirit's turn

04:02Tourist for many years

04:04That he seeks to connect with destiny

04:06Have real, authentic experiences

04:09Incredible and memorable experiences

04:11So more and more tourism

04:13Stop being the tourism we've seen before

04:15As a spectator, as someone who is just there looking, following along

04:19Passing quickly through places

04:21To be an experiential tourism

04:23Completely immersed in the destination

04:26Tourists increasingly become protagonists of activities

04:29Overcoming experience

04:31Taste and discover new flavors

04:33Have unique experiences

04:35Doing something for the first time

04:38Know places he never had

04:40One of the best sources of tourism and experience

04:42It's the people

04:43Those who travel, travel to get to know the place where someone lives.

04:46And here is a region where they live

04:48Essentially Italian families

04:50Descendants of these immigrants

04:52And when someone travels to see these people

04:55Travel to see their way of life

04:57What they eat, what they wear

04:59The songs they sing

05:00The dances they practice

05:02The stories

05:03The way you receive

05:04And how rich is an Italian culture

05:07Look at all of this that I just said

05:10We have it here in our region

05:12In dance, in food, in stories

05:14At events

05:15And a really cool thing that everyone who comes here can notice

05:19Even because of the Italian style

05:21We have a very strong sense of community

05:24The story of families coming together

05:26And that they add to compose the place where they live

05:29And this sense of community is another strength of our region.

05:33This PIN, installed here in Pindobas

05:36It promises to transform the peaceful town

05:39In a reference hub for experiential tourism in Brazil

05:43What we are going to develop with the face of the Holy Spirit

05:46It has to be adaptable to Ceará

05:48It has to be adaptable to Bahia

05:49It has to be adaptable to Pará

05:51In other words, this is the work of this hub.

05:53Of this governance

05:54From this team that works there

05:55I myself lived part of this story

06:02From this experience provided by the Pindobas district

06:06Look, I took part in a tropeiro expedition

06:09My companion here on the tropeiro expedition

06:18It's the affectionate donkey

06:20Hi guys, can I talk?

06:24The tour is very nice

06:26It's very beautiful

06:27The lake that was set up here

06:29Lake Pindobas

06:30Sensational

06:32Sensational

06:33It's a unique experience

06:36Just take a look at this look

06:42A walk with the, in the old days, of the tropeiros

06:46On a wonderful sunset here in Pindobas

06:51So, did I pass the tropeiro test?

06:56I'll ask someone who understands, right?

06:58It happened

06:58It's already possible to do a week-long expedition, huh?

07:02It was awesome

07:03It was pulling the tab

07:05And in our house

07:11I saw the past mix with the present

07:14Today, modern agriculture relies on high technology

07:26Drones, machines that walk alone

07:29Artificial intelligence

07:31But when the immigrants arrived in this little piece of Espírito Santo

07:35Do you know what they used to sow?

07:38The wheelbarrow or wheelbarrow

07:40Look how cool

07:42There are also other agricultural instruments here.

07:46This here is a seeder

07:47We put the seed here

07:49Open

07:50And so, oh

07:51The seed fell

07:52Now, part of that experience

07:55The most important part

07:56It's coming

07:57The ninth's house

07:58To get in the mood, look

08:06As the grandmothers used to do in the past

08:10Hair does not fall into food

08:11We put on a bandana

08:13Come learn how to make bread, oh

08:17Hold on down here

08:19And up here we take a little turn, look

08:22And keep pulling, oh

08:23Stretch and pull, oh

08:25Stretch and pull, oh

08:27Stretch and pull, oh

08:28Stretch and pull

08:30Bread ready

08:31For the first bread

08:33I don't think it's that bad

08:34It's bad, isn't it?

08:35It is good

08:36It is good

08:37Thanks

08:38For the coffee to arrive ready

08:45In the cup

08:46In the past, there was no automatic grinder, no

08:49It's on the arm too

08:51As there used to be no gym

08:58Strengthening the arm

09:01Come here, oh

09:02From stirring the polenta so much

09:04It looks nice, huh?

09:06Come closer so you can see

09:07It's beautiful, look

09:07While there are people who like soft polenta

09:18People who come from Italian traditions

09:22My grandmother was Italian

09:23I kept an eye on this here, look

09:25In the pan, oh

09:28Oh, this is delicious, oh

09:32Warm, warm

09:34At my grandmother's house

09:41It was very simple

09:42And she had

09:44Iron pan

09:46I had a little plate like this

09:47And then there's no way we can't remember

09:51And don't get emotional

09:52Do you still have a gift?

10:10There is a gift that we hope you can turn into polenta in your home.

10:15Oh, but what's in here?

10:17He already gave a spoiler

10:18I won't tell, no

10:19You have to come and live this experience

10:21Here in the Pindobas Tourist District

10:24Casa Nostra is a permanent attraction

10:27Just go to the website

10:29That is appearing down there

10:30To have all the information

10:32An incredible experience

10:35I lived this experience

10:37And I hope you live too

10:39Casa Nostra is a space

10:41That was assembled

10:42To portray

10:43In fact

10:44Life

10:45From history

10:46From Italian immigration

10:47And we are

10:48Inviting

10:48To the tourist

10:49The visitor

10:50That I can dive a little

10:51In this life

10:52In this day to day

10:53Mainly in Italian cuisine

10:55Then

10:55It's a space

10:56That will offer

10:57The tourist experience

10:59Where he will be able to help

11:00Making a cookie

11:01A bread

11:01A polenta

11:02To be able to understand

11:03The management

11:03From a coffee

11:04In a yard

11:04To be able to understand

11:05Cornmeal production

11:07With the stone mill

11:08I.e

11:08It's really diving

11:09In that life

11:11That the Italians had

11:14When they arrived

11:15Here 150 years ago

11:16And this life

11:17That until today

11:17It is still

11:18Preserved

11:20As a culture

11:20For Italian families

11:23Who live in Espírito Santo

11:24And the tropeiro experience

11:26Why

11:26The story

11:27From Italian migration

11:29The story

11:29From colonization

11:30Of the Holy Spirit

11:30It has to do with the tropeiros

11:32That at that time

11:33Lack of better transportation

11:35Or motorized transport

11:36It's the animals

11:37Who did the transportation

11:38Of loads

11:38It's the animals

11:39And these troops

11:40What they actually did

11:42The light brings

11:43Of goods

11:43And of people

11:44To explore

11:46The Holy Spirit

11:46Then

11:46The connection

11:47Of these two stories

11:48They are placed

11:49Clearly

11:50As an experience

11:51Today

11:51That we offer

11:52For the tourist

11:53May you live this

11:55There at our pole

11:56From experience

11:58In Pindobas

11:58In Pindobas it's like this

11:59We go back in time

12:01The Holy Spirit

12:02It has many treasures

12:04And Pindobas is one of them

12:05The Holy Spirit

12:08Amen

12:11Caption Adriana Zanotto

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