Dá pra produzir leite com sustentabilidade? São Paulo prova que sim!

programanegociorural

🐮 A Fazenda São José, localizada em Tapiratiba (interior de São Paulo), é a 3ª maior produtora de leite do Brasil. O município, com histórico agropecuário, destaca-se ainda por impulsionar práticas de sustentabilidade, combinando confinamento free-stall, manejo de dejetos para adubação e bem‑estar animal. A fazenda é referência nacional na produção de leite tipo A, fruto de tecnologias avançadas, genética apurada e responsabilidade ambiental.

Transcript

00:00Dairy farming is one of the most important sectors of national agribusiness.

00:11With a herd of more than 23 million lactating cows,

00:14Brazil is one of the largest producers and consumers of milk in the world.

00:22Welcome to the São José Farm, in Tapiratiba, in the interior of São Paulo.

00:27A reference in milk production in Brazil.

00:43Sérgio is responsible for the Farm.

00:46Sergio, I wanted you to tell whoever is watching us

00:50What was the family's journey like from the beginning until you reached this moment you are in now?

00:56Yes, the Farm has a very long and beautiful history.

01:01It started with my grandfather milking here in 1960.

01:05Initially, production was 70 liters per day.

01:09The average was 2.3 liters per cow.

01:12They were animals that lived within a grazing system

01:17who collected milk in sheds with 100 animals and would provide supplementation for the milking moment.

01:24I see that in these 60 years a lot has changed.

01:29Yeah, it changed a little bit.

01:30The business was growing.

01:32That one shed turned into two, turned into three, suddenly turned into ten.

01:36What are the Treasury's numbers today?

01:37Today we have 2,530 animals that are lactating.

01:43The total number of animals on the Farm is 7 thousand, more or less 7 thousand Dutch.

01:48Of these 7,000, 1,300 are animals, males that we fatten up for slaughter.

01:54The rest are in breeding and this part is in lactation.

01:58This number should reach 2,800 lactating cows this year.

02:03And next year we will reach 3 thousand lactating cows.

02:05Correct me if I'm wrong.

02:08We are on the third largest milk producing farm in Brazil.

02:13And that?

02:14Yes, that's it.

02:15Today, as I'm saying, we reached 100 thousand liters.

02:18This year now, in 2024, in 2025, we should now surpass 110 thousand.

02:25And it's impressive when we look at this number,

02:29because this is an activity present in many municipalities in the country.

02:32We have small, medium and large milk producers.

02:37But you managed to stand out.

02:39What is the secret to standing out in this activity?

02:43I think it's a lot of work, a lot of dedication and a lot of love for the cat.

02:47So, what we did when we had the verticalization of the construction of the freestals,

02:52which was the first freestals in Brazil,

02:55it was also the part of milk invasions,

02:57that we stopped delivering milk to dairies

03:00and we started marketing our own milk.

03:04In other words, the diversification of activity.

03:06It's not just about producing milk.

03:07No, it's not just about producing milk.

03:08It was the way to market milk.

03:11We were the first company in Brazil to bottle in plastic bottles

03:15and also do this part of the distribution directly to the house from the table that we moved.

03:30Ana is one of the veterinarians responsible for the farm.

03:35And I'm already noticing, Ana, visiting here,

03:38that there is a great concern for the welfare of animals.

03:42It is no longer possible to talk about livestock farming without thinking about well-being.

03:46For sure.

03:48Today well-being is one of our focuses.

03:52We always think a lot about the animal.

03:54The cow has to be happy in here.

03:57That's the idea.

03:58So, we have been looking for improvements in recent years,

04:01from young cattle, from the moment the calf is born.

04:05So, we improved the maternity part.

04:07For the cow, may she have a better birth,

04:09the calf is better received in the maternity ward.

04:12The calf herders.

04:14We run the calf system

04:15so that the calf has comfort,

04:17a better performance in your development.

04:20And in adult cattle too.

04:21We care about comfort,

04:23the cow can lie down,

04:25the cow has fresh food all the time.

04:27And that's the idea.

04:28We realize that everything you said in this place.

04:31What place is this?

04:32Here is a flistol.

04:34All lactating cattle,

04:36it is housed in the flistol counters.

04:38They go to order three times a day.

04:41So, we have three orders.

04:43And there is also control over the quality of this milk

04:47that is captured from cows, right?

04:49Yes.

04:49The control is very strict,

04:51since, I've been thinking about the cow,

04:54from a diet that is formulated,

04:56which is enriched,

04:58with vitamins and supplements

05:02that help with the issue of immunity,

05:04so that she has better milk quality,

05:06even all the work done in milking.

05:09Today, we can think about livestock farming

05:12without taking all these precautions?

05:15With these precautions, we saw that,

05:17over time,

05:19that he was more than necessary.

05:21So, so we can achieve our goals, right?

05:25If you can't do all this work,

05:28all this care,

05:30become stagnant.

05:32So the idea is to always improve

05:34and improve the condition for the animal, mainly, right?

05:37Well-cared-for cows produce quality milk

05:56and the result of this combination is simple.

05:59Quality products,

06:01made right here,

06:02that go straight to the consumer's table.

06:04Today, we have the derivatives production part,

06:09we do the cheese part,

06:11which is Minas Standard, Parmesan,

06:13Minas Fresh and Ricotta.

06:15It has a line of yogurts,

06:16which are drinks and bottled.

06:18And there is the line of spoonable yogurts,

06:20that are flavored.

06:22Fazenda São José is not just a benchmark in productivity.

06:35Here, we see how it is possible to combine livestock farming

06:39with environmental preservation.

06:43And look how curious we discovered something here on the farm.

06:47Do you see this solid waste there, generated by animals?

06:51It goes to compost.

06:53All water used is treated and returned to wash the warehouses.

06:58The surplus becomes fertilization,

07:01which brings benefits to the soil and also to other crops on the farm.

07:06And the best part, of course, right?

07:08All this without causing a negative impact on the environment.

07:11The volumes of diaries that come out of here are very large.

07:16Today, we are still just losing steam,

07:20which already has a biodigester project that should start in 2026.

07:24Sustainability is very important in agribusiness today.

07:28I think in the activity of the world,

07:29everything has to be sustainable,

07:31otherwise it will not hold up.

07:33Today, the awareness, I think of the population,

07:36is already much more focused

07:38to companies that have this environmental concern.

07:41In addition, the property preserves an area of native forest

07:51equivalent to a thousand football fields.

07:54A green lung that brings balance to the region

07:57and contributes to the maintenance of biodiversity.

08:00Sérgio, we talked about history,

08:15we talked about the environment,

08:17but you have a very big social commitment

08:20with you, with the collaborators and with the surrounding community, right?

08:25Tell those at home what you do here

08:28with this social responsibility of the farm and the family.

08:34We have many collaborators here.

08:38Do you have an idea?

08:39There are more than 500 people living on the farm.

08:42And here there are buses that leave every day,

08:45that take them to schools, to colleges,

08:48to have this social part.

08:49We also have a daycare center that we set up in the city.

08:53The daycare has been in existence for 45 years.

08:56It was one of the first daycare centers in the city of Guaxupé,

08:59because we went to Menezes.

09:00Even though we are here in Itapiratiba,

09:03the farm is half from Minas Gerais and half from São Paulo.

09:06So there's this social part that we do during the exam.

09:10It's no use just thinking about increasing productivity

09:13without caring for people?

09:14No, people are everything.

09:17Here more than half of the people,

09:20they saw the collaborators,

09:22has been with the company for over 20 years.

09:24So I think it's an environment that they are here

09:27and that they like very much.

09:29That's why they've been with us for so long.

09:31Especially because labor is difficult, right?

09:34You have to take good care of her, for sure.

09:44Sérgio, dairy farming is an activity

09:50that awakens passion, affection, emotion.

09:54There is no way to be close to the animal

09:56and not get emotional, feel good,

10:00this well-being of being on the farm.

10:03But I wanted you to leave a message

10:05for those at home

10:06and that, perhaps,

10:09is not able to make a profit

10:12and is unable to generate income

10:15with dairy farming activities.

10:18I think milk,

10:20the big secret is persistence.

10:22And first, the milk, the scream,

10:23which is for those who love,

10:25It's not for those who like it.

10:26Whoever likes it, any kind of problem stops,

10:29stop doing it.

10:30Now whoever loves, persists.

10:32Whoever loves, tries to resolve,

10:33tries to look for new technologies,

10:35new methods to solve problems

10:38and that is what gives persistence to the milk.

10:42They say that Brazilians are resilient

10:45and resilience is also a good word

10:47for dairy farming, right?

10:48Yes definitely.

10:50Milk is one day at a time,

10:52one problem at a time

10:53and always an improvement.

10:55Thank you, Sergio, for having us too,

10:57to be able to take this story

10:59and to be able to inspire as well

11:01other cattle ranchers

11:02who assist us here at Negócio Rural.

11:05Thank you guys.

11:05Caption Adriana Zanotto

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