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🚜🐄 Nos bastidores de um concurso leiteiro de alta performance, cada gota conta! E a gente acompanhou tudo de perto durante a 26ª Expokennedy. Pra completar, ainda demos um pulo no ESX, o maior evento de inovação e tecnologia do ES, organizado pelo Sebrae-ES. Duas experiências que mostram o agro capixaba em movimento! 🌱✨ #NegócioRural #Expokennedy #ESX2025 #TecnologiaNoCampo #AgroInovador
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00:00The rural business is going to start.
00:03Offering, if you believe, is having someone to count on.
00:07Sebrae Espírito Santo, people transform businesses, businesses transform realities.
00:14And Orwell, your Renault dealership in Espírito Santo.
00:30Hi, everyone! Good morning! Rural Business is live!
00:43President Kennedy is a jewel set on the southern coast of Espírito Santo.
00:47Land of fertile fields, blue sea and people who cultivate wealth with their own hands.
00:53Here the green of the sugarcane, the yellow of the pineapple, the abundance of the cassava and the strength of the milk
00:58blend with landscapes that enchant those who visit them.
01:02In today's rural business, we make a stop in this little piece of Espírito Santo,
01:07where nature is generous and livestock farming transforms lives.
01:12From the beginning of the earth to the end of the world, agriculture is everywhere.
01:18We turn cow manure into profit, agriculture is everywhere.
01:24The coffee that wakes you up to work hard, agriculture is in everything.
01:28What makes a champion cow?
01:56I assure you that it's not just the amount of milk, no.
02:00There's genetics, there's good nutrition, there's care too.
02:05Here in Presidente Kennedy, the dairy contest is a big party
02:09and we'll show you behind the scenes of this competition.
02:13There they are, the stars of the contest.
02:25And what counts here, folks? It's not charm or beauty. It's milk production.
02:38The dairy competition is a tradition here.
02:41Producers bring the best cows and compete for kilo after kilo of milk.
02:46This competition has clear rules.
02:50For four days, each cow undergoes controlled milking.
02:54And here, people, what cannot happen is cheating.
02:59It's all very well monitored, right, Josué?
03:01That's it, Bruno. Everything is monitored by a team of inspectors, right?
03:04All technical inspectors.
03:05So, throughout the entire competition, from the first to the last,
03:09everything inspected, everything monitored, all the time.
03:11For those who are following us, I would like you to explain what the rules of the game are.
03:17There are a variety of rules, right? There are several rules, but, well, some main ones, right?
03:21The cow has a correct order time.
03:24All cows at the same time.
03:2620 minutes?
03:2720 minutes, right? That's 15 plus 5 minutes of tolerance.
03:30All of them accompanied by a technical inspector from the company.
03:33So, like this, all the details regarding the medicine,
03:37which medicine you can use, which you can't.
03:39So, all these details come.
03:41If we're going to talk about rules, there are 7 pages of rules here.
03:45And we saw there that with each weighing, everything goes to the panel
03:50and then the cattle rancher can know how he is doing in the competition.
03:53That's it. Take advantage of events and auctions.
03:56Today we have a program that, in real time,
04:00weighed the milk, the competitor automatically knows.
04:03At that exact moment, on the electronic panel,
04:05what position his cow is in, what is her production,
04:08What does she need to produce in terms of milk for him to achieve the much-desired prize on Sunday morning, right?
04:14Oh, there's one detail.
04:19The competition is blind.
04:22As we have a regularity tournament,
04:23different from the free categories,
04:25which is what produces the most,
04:27as it is a regularity tournament,
04:28the brass is sealed.
04:30The producer doesn't see what he's producing there.
04:32So, the guy who knows his cow the best,
04:34the time of your cow's order,
04:36what milk she normally produces,
04:38is the guy who has the best chance of winning.
04:40Lucas is participating in the contest here with four cows.
04:49One of them is Sabrina,
04:51who just participated in another Mordenha.
04:54Hey, Lucas, where does this passion for livestock farming come from, huh?
04:58But this passion runs in the family, right?
05:00Which is an inheritance that I inherited from my grandparents.
05:02My grandfather was always a rural producer,
05:04messed with a dairy cow,
05:05and that's a passion, right?
05:06We are improving every year,
05:08trying to improve, and that's it.
05:13Participating in the contest, what is it like for you?
05:16Man, it's a great pleasure,
05:18because I'm from here, right?
05:19It's in my city, representing the municipality,
05:21being able to bring quality animals,
05:24and it is gratifying to be here.
05:25Now, I want you to tell me
05:27What math do you have to do, right?
05:30Because, for example, Sabrina
05:32it's representing 40 kilos there.
05:34When milking, you have to get closer
05:37of that amount of milk.
05:39What is mathematics?
05:41You have 20 minutes
05:42and you have to stop milking at the right time, boy!
05:46I, as I am a veterinarian,
05:47we use several calculations as a basis.
05:50Generally, it is a kilo of feed
05:52for every three times the milk produced.
05:54So, there is a whole process behind it
05:56before being here to arrive
05:57and have a good result here, right?
06:05João Paulo is another participant
06:07here from President Kennedy's dairy contest.
06:10Hey, João, I wanted you to explain it to me.
06:12What care do you take with these cows?
06:15so they produce milk in abundance, huh?
06:19So, the first step is genetics, right?
06:22It's an animal, like that, it's an animal that is made
06:24of the Gi cow, with the Dutch cow,
06:27the Dutch breed.
06:29Then you mix the two and make Giolano.
06:32That is an animal with high genetics.
06:35Then we bring it here,
06:39treat, make a preparation at home,
06:42treats five times a day,
06:44regular morning take,
06:46six in the morning and six in the afternoon.
06:47You have to train like an athlete.
06:49Yes, you have to train like an athlete.
06:51Then tame them, pull them,
06:53do it right, right.
06:56And they already know when to express their milk.
06:59and more or less the amount you take out per day.
07:02So, here we work here
07:03in the limited categories,
07:05that we talk about, right?
07:06Here are 30, 40 and 50 liters.
07:0950 kilos, right?
07:11Then you have to control the cow
07:14approximately to give this milk.
07:17The cow that, in three days,
07:19to do, let's put 30 liters,
07:22she has to give 90 liters in three days.
07:24And in your accounts, how are they?
07:27Oh, it's a little surprise, right?
07:30That's just on the last day, but that's okay.
07:31Animal welfare is a very big concern today
07:40for those who raise cattle
07:43and for those who also participate in competitions
07:45like this one of President Kennedy.
07:47Tomás is a veterinarian
07:49responsible for the organization
07:51and no one better than him
07:53to talk about the care these animals receive
07:55when arriving at a competition
07:57and here in this shed, right, Tomás?
07:59Yes, exactly.
08:01Here, right, it's a beautiful event.
08:04An event that we tell you about
08:05with several modalities, right?
08:08Be it the dairy contest
08:10which has beautiful animals,
08:12the animals girolando,
08:14very well cared for,
08:15high genetic animals,
08:17very well treated, handling.
08:20So, like this, the producers
08:21congratulations.
08:23Oh Tomás, what are the precautions?
08:25What do you have here with the animal?
08:27I've already seen that there is unlimited food,
08:29they have a quiet bed
08:31to be able to rest
08:33and that makes all the difference
08:35for the result of the competition?
08:37For sure.
08:38These animals, they are...
08:41They are very well treated, right?
08:43Let's put it this way,
08:44take two, three baths a day, right?
08:47You see that the animals are
08:48with smooth fur,
08:50the comfortable bed,
08:51high quality food,
08:53be it bulky feed,
08:55with hay,
08:56good quality water.
08:58So, like this, they are animals that
08:59They are really well treated, right?
09:03And there's no way to talk about it today
09:05in livestock
09:06not to mention animal welfare, right?
09:08No, exactly.
09:09Well-being, it...
09:11Well, today,
09:13whether in the pet industry,
09:16whether in production animals,
09:19in farm animals, right?
09:21That, for example, the horse today,
09:24he, besides being a horse,
09:28a sporting animal,
09:29of traction, of work,
09:31he also became
09:33a pet.
09:35So, like this, right?
09:37The horse, for example...
09:38A cow also has a name, right?
09:40Ah, it has a name, it has a chip,
09:43is tracked.
09:44So, really, right?
09:47The concept of animal husbandry
09:51has changed a lot over time
09:53and today it reached the level
09:56to be respected throughout the world.
10:02In this dispute, every drop counts.
10:05And when the milking is over,
10:07it's that suspense.
10:08Very satisfied.
10:11Very favorable.
10:13For sure.
10:16Undoubtedly.
10:21For now, the work
10:22that we have been doing at home,
10:23it's being well felt
10:24keep what you're doing so far.
10:27And let's see, right?
10:28Add a little luck too.
10:29You there at home
10:47must be wondering
10:49where does this milk go?
10:51that has just been extracted
10:52of the cow and heavy.
10:54I'll show you.
10:56Come with me.
10:57Back here, look,
10:58in the back
11:00here in the competition area
11:01has a cooler
11:03that will store
11:05all this milk
11:07and in the end
11:09this milk
11:10will be forwarded
11:12for the cooperative
11:14oldest milk
11:16of the Holy Spirit
11:17which is here in the south of the state
11:19which is Selita.
11:21Just look.
11:22Cooler is here
11:23and he goes
11:25filling
11:26throughout the competition.
11:28It's almost full, guys.
11:32This milk
11:33can arrive
11:34in our house.
11:36Who knows
11:36eat one
11:38cheese,
11:39have some milk,
11:41a yogurt
11:42with expressed milk
11:44from here
11:44of the dairy competition.
11:46The municipality
11:55of the president
11:56highlights
11:56by livestock
11:57milkmaid
11:57and livestock
11:58cutting.
11:59Today,
11:59our municipality
12:00is going
12:01for the greatest
12:01dairy basin
12:02of the state
12:03with more
12:05of 50 thousand
12:05liters
12:06of milk
12:06day
12:07thanks
12:08to the programs
12:08of incentive
12:09of the Secretariat
12:11of Agriculture
12:12by the City Hall.
12:13Many speak
12:13through the Secretariat
12:14of Agriculture
12:14these policies
12:16public
12:16applied
12:17in favor
12:17of the benefit
12:18to the producer
12:18rural.
12:29Edno Junior
12:30already participated
12:31of some
12:32dairy competitions
12:33here in the region
12:34and is part of
12:35of this new generation
12:36that you see in livestock
12:37technology,
12:39science
12:39and high productivity.
12:42This one here
12:42is a good example,
12:43right Edno?
12:44Of how we
12:45be able to produce
12:46more
12:47with fewer animals.
12:48Yes yes.
12:49We can do it
12:50see here
12:50what we
12:51has the best
12:52in the market
12:52today
12:53of biotechnology
12:54of reproduction.
12:56The majority
12:56of animals
12:56here are
12:57originating
12:57of the technique
12:58of CIVI,
12:59which is
12:59fertilization
13:00in vitro
13:01and I can
13:02say that
13:03this is a
13:03incentive
13:04for us
13:04who is a producer.
13:05I am a doctor
13:06veterinarian,
13:07work with
13:07these animals
13:08and I have a
13:09partnership with
13:10my father-in-law
13:10in production
13:11of milk.
13:12And it's giving
13:12right,
13:13because two years ago
13:14we started
13:14a process
13:15of improvement
13:16genetic
13:16and us
13:17already harvest
13:17the result
13:18of these animals
13:19here.
13:19We already
13:20have animals
13:20produced,
13:22I can say
13:23that was done,
13:24born and raised
13:25on the property
13:26of the technique
13:26of CIVI
13:27and other animals
13:28that we
13:28bought from outside.
13:29And the production
13:30of milk
13:30of these animals?
13:31The production
13:32I can't
13:33complain.
13:34It's good,
13:35the cattle
13:36offers rusticity,
13:37which is what we
13:38needed in the region,
13:39and productivity,
13:40which are two things
13:41very difficult
13:42to walk
13:43aligned.
13:44Then,
13:45like this,
13:46this cattle
13:46has a cost
13:47low
13:48and a production
13:49high.
13:57The 26th
13:59Expoquenad,
14:00that already
14:01we work,
14:02highlights the competition
14:03milkman.
14:04And here,
14:04the animals,
14:05a showcase,
14:06a genetic pattern
14:07for the tournament
14:07milkman.
14:08It's in the three
14:09categories,
14:1030, 40, 50 liters.
14:12This here
14:12attracts the public.
14:13We demonstrate,
14:14the municipality
14:16has the best
14:17for all visitors
14:18and for producers
14:19local.
14:23An importance
14:24very large
14:24for the municipality
14:25it's the contest
14:27milkman,
14:27that fosters
14:28local commerce
14:29at the time
14:30of the 26th
14:32Expoquenad.
14:33Like this,
14:34every moment
14:35party
14:36it's important
14:37for the municipality
14:38that in a way
14:39is moving
14:41local commerce
14:43and brings
14:45income
14:45for the citizens
14:47and so
14:48showing
14:50what Kennedy
14:50he has
14:50good
14:52and the best
14:53to the Holy Spirit
14:54and to the world.
14:55The party
14:55is agricultural,
14:57therefore,
14:58we have this
14:58beautiful contest
14:59milkman
15:00organized
15:01by the Secretariat
15:02of Agriculture
15:03and involves
15:04more secretariats
15:06that the Secretariat
15:07of Culture
15:08that is already part of
15:09of the shows
15:10the Secretariat
15:11of Work
15:12we have the Secretariat
15:13Public Service
15:14with lighting
15:14we have the Square
15:17of Food
15:18we have a park
15:19of Fun
15:20we stay
15:21very happy
15:22very flattered.
15:24And the great champion
15:37huh?
15:38Who could it be?
15:45There were three big ones
15:46victorious
15:48in the category
15:5430 kilos
15:55the cow
15:55tainara
15:56reached
15:56the average
15:56of 29
15:57975
15:59kilos
16:00of milk
16:00already the cow
16:03monkey
16:04produced
16:0539
16:05988
16:07kilos
16:07of milk
16:08on average
16:09in the four days
16:10in the category
16:1040 kilos
16:11and the cow
16:14Mariana
16:14in the category
16:1550 kilos
16:16reached
16:17the average
16:17of 50
16:18008
16:19kilos
16:19of milk
16:20congratulations
16:24to the winners
16:25you saw there
16:41images of the beach
16:42from Marobá
16:43here in Presidente
16:44Kennedy
16:45by the way
16:46we are recording
16:47the program
16:48here at the inn
16:49Marobá Sea
16:50who welcomed us
16:51very good
16:52during this
16:52coverage
16:53of the contest
16:54milkman
16:55of the 26th
16:57Kennedy Expo
16:57thanks
16:58for the receptivity
17:00and for so much affection
17:02the
17:02we will
17:03for a quick break
17:04I'll be right back
17:05with much more
17:07for you
17:07here in rural business
17:08wait for me
17:09the break is quick
17:10I'll be right back
17:11and that we will
17:15what are we going to
17:16for you
17:17go
17:17we're going
17:18we're going
17:19we're going
17:20Bye, bye.
17:50Bye, bye.
18:20Bye, bye.
18:50Bye, bye.
19:20Bye, bye.
19:50Goodbye.
20:22Bye, bye.
20:34Bye, bye.
20:46Bye, bye.
20:58Bye, bye.
21:10Bye, bye.
21:22Bye, bye.
21:34Bye, bye.
21:46Bye, bye.
21:58Bye, bye.
22:10Bye, bye.
22:22Bye, bye.
22:34Bye, bye.
22:46Bye, bye.
22:58Bye, bye.
23:10Bye, bye.
23:22Bye, bye.
23:34Bye, bye.
23:46Bye, bye.
23:58Bye, bye.
24:10Bye, bye.
24:22Bye, bye.
24:34Bye, bye.
24:35Bye, bye.
24:47Bye, bye.
24:49Bye, bye.
25:01Bye, bye.
25:03Bye, bye.
25:15Bye, bye.
25:16Look at the faces of the people, involved, engaged, impressed by how much innovation from Espírito Santo that SX was able to help give visibility and flourish, especially fulfilling its role as a platform.
25:30He is not an end, he is a means for all this to happen.
25:35They are connections, right?
25:36Exactly, I'm very happy, very fulfilled, as with everything I do in life, seeing a lot of learning, already seeing phase 2, phase 3, of how this evolves into business generation, into the promotion of knowledge, into the integration of the ecosystem.
25:52So, like, I'm very happy.
25:54Let's go to 2026?
25:56Let's go to 2026.
25:57In a little while, in closing, I will release the date of 2026.
26:01Excellent.
26:01Friend, thank you.
26:03Congratulations.
26:04Congratulations to the entire Sebrae team.
26:05Congratulations for bringing this important topic and including it in people's everyday lives.
26:13Because technology and innovation, we think they are very far away, they are out of here, but they are not.
26:17It's in my daily life, in your daily life, in our daily life, right, people?
26:21And that's the most important thing.
26:23Thank you for providing this for us.
26:26Thank you, Sebrae.
26:27Thank you for your continued partnership.
26:28Thank you to everyone who follows our work on social media and communication channels,
26:33both from Sebrae and from Negócio Rural.
26:35So, be with us, participate.
26:38If you are in Greater Vitória, stop by Sebrae for more information too.
26:43about how we connect.
26:44Thanks, Bruno.
26:45Big hug.
26:46Thank you, Pebble.
26:47Oh, and you at home?
26:48Did you like our chat?
26:50Do you want to see it again?
26:51Then point your cell phone camera at this QR Code that appears on the screen.
26:55Want to know what the movement was like there?
26:57Here at ESX, or wherever the Negócio Rural program is, just stay tuned to the networks
27:03social.
27:03Instagram and TikTok, at BP Faustino, or on our program's official channel, at
27:09Rural Business Program.
27:11May this week that begins be blessed, full of innovation, full of entrepreneurship,
27:17full of good ideas too, right?
27:19Why not?
27:20We'll meet again next week here at Negócio Rural and next month there will be
27:24another partnership there, the Negócio Rural podcast and Sebraeão.
27:27See you next time.
27:28Thank you, Pedrinha, once again for having me here at ESX.
27:32It cost.
27:33Thanks, guys.
27:33Bye, bye.
27:34See you next week.
27:49You watched Negócio Rural.
27:52Sebraeão, offering, if you believe, is having someone to count on.
27:56Sebrae Espírito Santo, people transform businesses, businesses transform realities.
28:03And Orvel, your Renault dealership in Espírito Santo.
28:07And Orvel, your Renault dealership in Espírito Santo.
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