00:00But we're also talking about audience and fans in this monolithic way when, in fact, different segments of that audience demand different challenges.
00:08I'm thinking about Generation Z, where clearly this is a generation, and the ones coming up underneath that, the younger ones, that are consuming sports in very different ways.
00:20So, again, Joe, from that ESPN angle, how are you sort of evolving strategies to meet that challenge?
00:27Well, that's the fun part of the job, right?
00:28So there's a number of ways, right?
00:30So you saw before that our digital footprint, particularly our social footprint, and we are the biggest media brand on TikTok, right?
00:37So what the team does there, the social team, does a tremendous job of, like, putting out across our social platforms 400 to 500 clips, you know, a day or something.
00:45It's huge.
00:46But what they're doing is they're serving that younger generation who wants to see clips, you know, short-form clips, even if they're not watching the live sport.
00:52But it's also giving them not just the news they need to know about sport, but also what they want to know about pop culture.
00:57So what's funny, how are you talking to them in the right tone?
01:00So they do a great job on that.
01:01Then I think there's about testing things out, right?
01:04So we're about to become, I believe it's the first sports media brand to be on Discord.
01:09We're doing a test.
01:10You know, that is a huge new or big new platform with a young audience who's mad for NBA.
01:16So we're going to test it out and see how we can deliver the information, engage the fan there.
01:20And then there's our marquee events, right?
01:22So it's not just about telling them about the sport.
01:24It's engaging them in different ways.
01:26So we have a music strategy that runs through all our live events.
01:29As an example, we collaborated with Travis Scott, who was the halftime, released his, dropped his track in the halftime of the college football playoffs, right?
01:37So it's not just about talking to them about the sport.
01:40It's about culture, what they're interested in as sports, entertainment, culture becomes even more intersected.
01:45And then it wouldn't be right to not shout out my programming colleagues as well, right?
01:50So last week we did a deal with the Savannah Bananas, which is just two words which are really funny in my accent to say.
01:57So anyway, Savannah Bananas, which if people don't know them, you should follow them instantly, right?
02:02So they sort of blend, they're a professional baseball league that is also an entertainment outfit and they're incredible.
02:08When you think about their followers, they have more followers than any NFL player or league.
02:13They sell out stadiums and essentially for us, it's not just about having their programming, you know, in an entertaining way on ESPN and Disney+,
02:21but also about growing our social footprint with them and really engaging the next generation of sports fans because they have such a young fan base and audience.
