Javier Meza - Coca Cola Europe investing in predictive analytic models to improve efficiency - video Dailymotion

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Transcript

00:00And what about other tools other than AI, like other digital tools that you may be using?

00:06Are there any?

00:07Yes, in our scale, efficiency is super important.

00:12So we are investing a lot in predictive analytics models to optimize resource allocation

00:17and using AI to optimize the actual models as we get new data.

00:22This is very important.

00:23As you can imagine, when you operate in 200 countries,

00:26there is a lot of data that you can use to make your operations more efficient.

00:31Another thing that we are doing, again, with partners,

00:33and Rafa Breu, he leads global design for us.

00:37He just does a partnership with Adobe to use AI to enhance the way we create toolkits.

00:44So there is a lot of work on this, what we call making our job more efficient.

00:49And we will continue experimenting.

00:51I wouldn't say that we have all the answers.

00:53Another idea for everyone is remember that digital transformation is never a one-time event.

01:00It doesn't have a start and stop.

01:02It's a mindset.

01:03And digital transformation is the way of living for all of us.

01:06That is the bad news and the good news.