Javier Meza - On the Coca Cola 'Create Your Own Magic' campaign and utilizing AI - video Dailymotion

Watch Javier Meza - On the Coca Cola 'Create Your Own Magic' campaign and utilizing AI - Variety on Dailymotion

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00:00Do you feel also that you maybe can give us a specific example of a campaign you worked on

00:07or a challenge you faced in one of the processes where AI helped you get your way out of it?

00:16Well, the one I remember we did in Christmas last year, something called Create Your Own Magic.

00:22It was basically the idea of empowering people to use Gen AI to create things.

00:26Instead of we doing it for them, we said, again, you're going to do it.

00:30Of course, we had to sort a lot of technical considerations, legal considerations, data privacy considerations.

00:36But it was nice. At the end of the day, it was people scanning QR codes on Coke

00:40and then having a live conversation with Santa, which is something that was really cool.

00:47And I had a couple of conversations with Santa.

00:50And at the end of the day, that would create a branded snow globe that you can send with family friends.

00:55And it's very consistent with the idea of Coca-Cola at the end of the day.

00:59It's just trying to put a smile in people's face.

01:02It's that little moment of happiness every day and taking that into the Gen AI solution.

01:07We'll see you again.