00:00Are there any trends that you're forecasting as marketing executives?
00:08I think this whole notion of using agents is already happening in our personal lives, right?
00:15A lot of apps.
00:17More and more, that's going to be part of marketing.
00:19And part of that, of course, I was in a session this morning with other partners.
00:23The idea of optimizing our content for answer engine optimization,
00:28I think that's the immediate next frontier.
00:31We spent a lot of time in the last 20 years optimizing search engine, right?
00:36Now, the next thing is that, as we know, young people are using all these Gen.AI tools to do search.
00:44And we need to be ready for that.
00:46Yeah, definitely.
00:48I think the big one and the theme that I'm hearing loud and clear this week is just the resurgence of creativity.
00:55You know, as everything else is kind of being commoditized and optimized, it's like actually the great differentiator.
01:03And so I think more and more brands and sort of business leaders, I think, are going to kind of understand that.
01:09And I think we'll see a lot more investment in creativity and brand building and sort of all those things that really become the true differentiator.
01:16Yeah, like back to the basics, basically.
01:18What about you?
01:19I think B2B is not boring.
01:26Definitely not.
01:27And it is incumbent upon us to make it fun and exciting.
01:32And AI will help us.
01:34Video is exploding on LinkedIn.
01:37If you thought you should write a white paper, shoot a video instead.
01:41Instead, we have got to get zesty about B2B marketing.
