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Ferrari is no longer a 'midlife crisis' purchase
The Street
Follow
3/17/2025
It’s no longer a symbol of a “midlife crisis.”
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News
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00:00
If you thought Ferraris were reserved for a mid-life crisis or a retirement splurge,
00:04
you'd be very wrong.
00:05
Speaking with CNBC, Ferrari CEO Benedetto Vigna said 40% of new buyers are under the
00:11
age of 40.
00:12
That number has risen by 10% in just the last 18 months.
00:16
But it stands out even more when three-quarters of all Ferraris are sold to existing customers.
00:21
Ferrari, which prides itself on the exclusivity of its vehicles, has a more than two-year
00:26
wait time for a new car.
00:28
And Ferrari may see the number of younger customers tick up even more in what has become
00:32
a carbon-conscious world.
00:34
The Italian carmaker plans to unveil an all-electric vehicle starting in October.
00:39
The EV will be one of six new models Ferrari comes out with in 2025.
00:43
At its most recent capital markets day, the company said it is committed to making three
00:47
types of vehicles, a traditional combustion, a hybrid, and the new all-electric Ferrari.
00:52
That'll do it for your daily briefing.
00:54
From New York City, I'm Kelsea Barberio with The Street.
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