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  • 2 days ago
Google Search might need to be reworked, but it's not going anywhere.
Transcript
00:00I think there's real risk that search itself needs to be reconsidered however I don't necessarily
00:07know that we've seen as much of a transition you just said it yourself the search data there was
00:12one quarter where search data showed somewhat of a stagnation or even maybe a slightly quarter
00:17over quarter downtick and then ever since then search is still going up so I think we need to
00:23see more real market signs that search is deteriorating because it's a little bit like
00:28the Apple story I'm quite pessimistic about Apple because of their lack of success in AI having
00:34said that 2.2 billion plus devices that people love their Apple device and nobody's saying oh
00:41because Siri's not great I'm going to get rid of my iPhone no they're not saying that they're saying
00:46we'll continue with this we love the device we love its functionality we love our Apple ecosystem we
00:51love our blue bubbles we're going to stay with it and if Apple can get intelligence correct probably
00:56in the next two years they probably won't see much market erosion I think while people like us that
01:01are in tech that are on top of media that are constantly on our devices have certainly played
01:07with and adopt perplexity we've adopted open AI tools maybe we were playing with anthropic but I
01:14think deep down the vast majority of people out there call your your uncles your aunts your brothers
01:19sisters moms friends still use Google pretty pervasively even if it's just in the Apple when
01:23they're throwing in the Safari browser just search a term they don't realize it's that Google
01:26relationship going back to Google I think they have a stickiness it'll take time but open as a real
01:32threat to the entire to every business by the way

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