Hailey Bieber’s $1 Billion Rhode Deal: Here Are 26 Others Who Made A Fortune In Beauty

Forbes

Forbes counts fewer than 30 people in the U.S and Europe who have made a large chunk of their money in the highly competitive world of beauty products.  Read the full story here: https://www.forbes.com/sites/jemimamcevoy/2025/05/30/hailey-biebers-1-billion-rhode-deal-here-are-26-others-who-made-a-fortune-in-beauty/  Subscribe to Forbes Life: https://www.youtube.com/c/ForbesLife?sub_confirmation=1  Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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00:00Model, social media star, and beauty entrepreneur Hailey Bieber made headlines when publicly

00:06traded Elf Beauty announced it will pay up to $1 billion to buy her makeup and skincare

00:11brand, Rode.

00:13Despite some reports indicating otherwise, the 28-year-old almost certainly won't become

00:18a billionaire from the deal, which is structured to pay out $600 million in cash and $200 million

00:24in Elf Beauty stock, with a potential $200 million future earn-out over three years, depending

00:30on the brand's post-acquisition performance.

00:33Still, the sale of Rode marks one of the largest celebrity acquisitions in recent years, and

00:39ranks Rode among an elite but growing group of beauty brands to fetch high price tags.

00:45All in all, Forbes counts fewer than 30 people in the US and Europe who have made fortunes

00:50of $380 million or more in beauty.

00:54Francoise Bettencourt Myers of France, an heiress to the L'Oreal fortune, who is worth

00:59$86 billion, has by far the largest fortune to derive from a pure beauty company.

01:06Her grandfather, Eugene Schuler, founded what would become L'Oreal in 1909, and Francoise

01:12inherited her stake in 2017, following the death of her mother, Lilliane Bettencourt.

01:19Also among the industry's wealthiest are five members of the Lauder family, who are descendants

01:23of Estee Lauder, founder of what today is a $15.6 billion in revenue giant, with more

01:29than 20 beauty brands.

01:32Jamie Curran Lima, the founder and former CEO of IT Cosmetics, sold her company in 2016 to

01:39L'Oreal for $1.2 billion.

01:43Romanian-born entrepreneur Anastasia Soare sold a minority stake in Anastasia Beverly Hills to

01:49private equity firm TPG in a deal that valued the company at $3 billion in 2018.

01:56Other high-profile deals include Kylie Jenner's sale of 51% of Kylie Cosmetics for $600 million

02:03to publicly traded beauty conglomerate Coty, and her half-sister Kim Kardashian's sale of

02:08a 20% stake in her skincare line Skin by Kim for $200 million in 2021.

02:15Though buzzy, these deals don't always pan out, which may be one reason why the appetite

02:20for buying them seems to have dwindled in recent years.

02:23In March, Coty announced it had sold its 20% stake in Skin by Kim.

02:29The buyer was Kardashian's shapewear firm, Skims.

02:32Coty reported that it took a $71 million loss when it divested the stake.

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