Smylie Kaufman Explores the Impact of Ad Loads in Golf Broadcasts

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00:00I don't, I don't profess to know the exact nature of, you know, when NBC is going to an advertiser,

00:06when CBS going to an advertiser of them saying, Hey, well, they just got to, they just got to get

00:10a man. Sure. They just have, you can't cut them short. They buy a commercial load. Right. And

00:15they're, they're saying we're, we're expecting this many viewers to see it based on what we're

00:21estimating the rating to be. So if, if you don't, if you deliver a rating that's lower than that,

00:25you have to do a various, you know, you have to do make goods for these advertisers so that

00:30they're not, you know, paying for something and not getting a, you know, a return on the

00:34investment they made via payment. I'm not aware of all that. Um, the make goods that you're

00:39talking about. It's, it's, it's a fairly standard media practice. And maybe again,

00:44I'm not privy to the details there. Maybe these things are structured differently in terms of

00:48deals. And maybe the knock-on effect is that advertisers are coming in and they're buying

00:53something that's not attached to a promised, you know, radiant they're going to deliver.

00:57And then they, they don't get exposed to the audiences they want to. And then they're less

01:01inclined to go advertise in the future. This is sort of a rabbit hole we're getting down,

01:04but effectively what I'm saying is just that, that these things cost money to produce.

01:10Right. And so you have to run advertisements against them. And I think that that dilemma

01:15becomes greater and greater, the less and less people that are watching because the fields are

01:20weaker. It's like, it's almost like it's a, it's a, it's a cyclical problem that gets worse and

01:24worse, you know, let's just think about this with, um, let's just use football as an example.

01:29Let's talk about the national championship game. I tell you what, during that game, uh, I believe

01:34that first quarter, there was hardly any, uh, stoppage of time. So the game just kind of flew

01:39by and in that first quarter, but then the commercials just were like, they came, they

01:44would not stop, but I stuck around because I was into the game and let's just kind of relate that

01:51back to golf. Well, of course, golf is not, you know, you only have one football field on coffee.

01:56You got 18 different holes. You got to cover and up to 65 players on a Sunday. So, um,

02:03it's, it's interesting in the fact that with golf, that you can come back from commercial

02:08and you're trying to catch everybody up on what you missed. And sometimes you guess wrong,

02:12you know, there's been times where in playing through you, you have a moment that you didn't

02:16expect. And now you're like, well, shoot, we didn't know that was going to happen. It's, uh,

02:21I think when it's at its best is when golf on the last hour is commercial free. To me, that's like

02:28when you can get into a rhythm, you can sit on teas, you can sit on shots. You can storytell a

02:34little bit when it's tough is when all the action of the tournament is happening at a time in which

02:40you weren't expecting where it's being decided. That's where viewers get upset because they're

02:45like, this is, this is it. It's happening right in front of our eyes. But unfortunately, you know,

02:51networks don't know that's when it's going to happen. So they, you know, saved all this time

02:55in the last hour, but Hey, the golf tournament might've been over in the middle of this thing.

03:00So when it kind of goes to college football and comparing golf with that, uh, maybe not the most

03:07like apples of examples, but just thinking about commercials and how much you have,

03:12like how annoying they are to watch as a fan of college football.