Laquan Smith Social 1

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Transcript

00:00I just continued to think about my woman.

00:03I started thinking about who my woman is

00:05and what kind of women that I was inspired by.

00:07And then it really got even deeper

00:09because beyond designing, it was like,

00:11well, where is she wearing these designs to?

00:13Where does she vacation?

00:15What does she drive?

00:16What kind of automobiles does she drive?

00:18What kind of hotels does she stay in?

00:19What does she smell like?

00:21What's her favorite cocktail?

00:22I really started breaking these layers down

00:24to try to understand exactly who my target audience is.

00:27And it really was just, for me,

00:30it was very clear to me that my woman understands quality

00:33and she understands luxury and she loves her body.

00:36And, you know, she has an affinity of New York City

00:40and the true authentic culture.

00:41So it was very easy for me to just tap into things

00:45that really resonated and amplified

00:48all of those different moods and aesthetics.