Prometeo tv n° 49 del 4 dicembre 2024

adnkronos

(Adnkronos) - Pack Green, visita all’Innovation Lab di Amazon a Vercelli  L’economia circolare degli imballaggi, i numeri del Conai

Transcript

00:00In the next episode

00:25Amazon, the Minister of the Environment and Energy Safety,

00:28Gilberto Picchetto Frattin,

00:30visited the Operations Innovation Lab in Vercelli,

00:33the first Amazon hub in Europe

00:35where innovative tools are being tested

00:37for the reduction and automation of packaging.

00:40The purpose of the visit

00:42is to highlight the importance of public-private collaboration

00:45for innovation in the sustainable packaging sector.

00:48The Operations Innovation Lab

00:50is equipped with advanced robotics

00:52and innovations based on artificial intelligence

00:55in order to reduce the ecological impact of packaging.

00:59Amazon is also testing bio-based bags

01:02made with plant materials

01:04that can be recycled to create new bags

01:07developed by the Italian company Novamont

01:09and part of the Versalis Group Eni.

01:11In 2024, Amazon has also introduced

01:14a new padded bag,

01:15equipped with a flexible coating

01:17capable of cushioning impacts,

01:19based 100% on paper.

01:21I believe that this is already a synergy

01:25because companies like Amazon,

01:28which are highly innovative,

01:30which are very modern,

01:32which do internal research for innovation

01:36continuously,

01:38I believe they have a future.

01:40Italy is at the center of innovation

01:42and Amazon's experimentation,

01:44as demonstrated by this Innovation Lab.

01:47Here in Vercelli, it is a global lab

01:49where a team of scientists and engineers

01:52from all over the world

01:54develop new technologies

01:56in the field of robotics, mechatronics,

01:58artificial intelligence, machine learning,

02:01automated packaging machines,

02:04but also new materials and packaging

02:06that are increasingly sustainable

02:08and therefore not only improve safety

02:11in the world of work,

02:12but also improve our environmental impact.

02:15A collaboration with an excellent player

02:18like Amazon,

02:19which reaches millions of people around the world,

02:22is an extraordinary opportunity for us

02:25to introduce solutions for packaging in Mater B

02:29and also a unique opportunity

02:31to test the effectiveness

02:34of multiple recycling solutions,

02:36in terms of resource regeneration

02:40and also certified environmental performance.

02:43At the visit and at the conference that followed,

02:46some of the main players in the sector

02:48and partners of Amazon were also present,

02:50in addition to Novamont, Comieco

02:52and the Networking Federation,

02:54the Netcom consortium, Grifal and EIS,

02:57European Institute of Innovation for Sustainability,

03:00which highlighted the importance

03:01of public-private dialogue

03:03to achieve European decarbonization goals,

03:06also through innovation in the packaging sector.

03:09In 2023, the only environmental contribution

03:12to CONAI has been equal to 718 million euros,

03:15which means that every euro of environmental contribution

03:18has a multiplier equal to 4.6

03:20in terms of value generated for the Italian economy.

03:23This highlights how the use of second-use materials

03:26in replacement of raw materials

03:28has significant repercussions

03:30on the Italian economic system.

03:32This is the main data

03:33emerged from the new Sustainability Relationship

03:35of the National Consortium of Packaging, CONAI,

03:38which, like every year,

03:39quantifies the environmental economic benefits

03:41of packaging in Italy.

03:43The circular economy will be the founding actor

03:48of the West and of the whole world.

03:53Today we have a circulation index of 18%.

03:58In Europe we are in second place,

04:00but considering the objectives we have

04:03at the general level,

04:04considering the world of packaging,

04:06packaging in Italy,

04:07packaging waste in Italy,

04:08today we have 8% of the total waste,

04:11but we do a lot,

04:12because 75% is already recycled,

04:16and this means raw material that is saved.

04:19What is demonstrated in this

04:21Integrated Sustainability Relationship

04:23is precisely the economic, social and environmental value

04:26of the circular economy,

04:28although limited to a sector of packaging waste,

04:32which is smaller than others.

04:33So the invitation to what we should do,

04:35like all of us,

04:36is to focus on increasing

04:38the circularity of our economy.

04:40There is still a lot to do in many sectors.

04:43CONAI's new Sustainability Relationship

04:46clearly describes how the circular economy,

04:48applied to the correct management of packaging,

04:50represents a value for the entire national economy.

04:53When we talk about the circular economy

04:55and when we talk about sustainability,

04:57our main task, as CONAI,

05:00is precisely to guarantee the correct achievement

05:03of environmental goals,

05:05and therefore of the positive outcomes

05:08for the environment,

05:09by correctly managing,

05:11through reuse and recycling,

05:13the packaging used by our companies

05:16and by all of us in our daily lives.

05:18Well, we were able to calculate

05:21that in just 2023,

05:23thanks to the reuse and recycling of used packaging,

05:26it was possible to save a huge amount of CO2,

05:30equal to what would be consumed

05:33to make 8,000 flights around the world.

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