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“The Good Farmer Award”, il Premio di Davines per l'agricola rigenerativa
adnkronos
Follow
12/3/2024
(Adnkronos) - Bollati (Presidente Gruppo Davines):” Vogliamo che l'agricoltura e la cosmetica passino da essere parte del problema per l'ambiente a parte della soluzione”
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00:00
The Good Farmer Award
00:07
Cascina Bagaggera, in Abrianza Lecchese, Ram, Radici and Moncalieri
00:11
are the winning agricultural companies of The Good Farmer Award,
00:14
an initiative dedicated to young farmers under 35
00:18
who have launched projects inspired by the principles of agroecology
00:21
and regenerative biological agriculture.
00:24
Davines Group, which has promoted the award in collaboration with
00:27
the Foundation for Sustainable Development,
00:30
wants to contribute to the dissemination of a new agricultural production culture
00:33
that supports the ecological transition.
00:36
The two awards, worth 10,000 euros each,
00:39
will be used by the winners for the purchase of materials
00:42
and for interventions aimed at improving and developing agroecological practices.
00:46
Today we add one more step,
00:48
our collaboration strategy and reinforcement of a line
00:54
that in the cosmetic industry is very important,
00:57
that of raw materials,
00:59
and we do it with the help of organic regenerative agriculture,
01:02
which is an agricultural practice that wants to bring agriculture
01:07
from being part of an environmental and ecological problem
01:11
to being part of a solution.
01:13
The same thing that the cosmetic industry wants to do,
01:15
to move from the problem part to the part of environmental and ecological solutions
01:20
for a more sustainable world.
01:23
The two winners of the first edition of the Good Farmer Award
01:26
have been selected by the jury of the award,
01:29
composed of six members,
01:31
including university professors and experts in agriculture,
01:34
agroecology and sustainability.
01:36
Regenerative agriculture for us is looking at the total ecosystem,
01:43
not just at a product.
01:44
So the health and healthiness of a product
01:47
tells the health and healthiness of the ecosystem
01:50
where this agricultural product lives.
01:52
Regenerative agriculture was a choice of the heart
01:57
because I grew up in this space, in this environment,
02:02
and I want to take care of it.
02:06
For more than 20 years, the Davines group
02:08
has integrated sustainability and commitment to the environment
02:11
in its business model,
02:13
undertaking a path of regenerative growth.
02:16
Having a great passion,
02:18
and having in some way even set the business goal on these issues,
02:22
as B Corp,
02:24
we have set up a project of this kind,
02:27
like the Good Farmer Award,
02:30
which wants to bring us closer to those farmers
02:34
who can produce the quality of our raw material
02:38
and at the same time contribute to the regeneration of the environment.
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