Bristolians Answer: How do you feel about pubs using surge pricing?

National World - LocalTV

Some pub chains are introducing surge pricing, where drinks are more expensive during busy times and cheaper when it’s quieter. How do you feel about this approach, and do you think it could affect your pub visits?

Transcript

00:00I can see why maybe, but I don't see it personally.

00:08Do you think it could affect people visiting pubs?

00:11Oh absolutely. I think if people are expecting higher price at busier times,

00:18then it will definitely affect where people go.

00:21I work in the industry actually, so in the supply chain of beer,

00:26I believe that everyone should pay the same for the same product.

00:30At all times.

00:32Do you think it will deter people from going to the pub?

00:34Potentially. I see why they would want to push that,

00:41because of creating a busier week all round and getting people to the pubs.

00:50Although I think there's other ways of doing that.

00:53It should be an equal spread if they're providing a service.

00:56It has to be an equal spread across the range.

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