Surge Pricing

National World - LocalTV

Some pub chains are introducing surge pricing, where drinks are more expensive during busier periods and cheaper when it’s quieter, do you think it could affect your pub visits?

Transcript

00:00A lot of people stop going to the pubs because of the prices going up.

00:03A lot of people go on this Friday or Saturday night

00:06and that's when they get the most sales,

00:07but if the prices are going up, more people are going to stop going.

00:10I think, say you're going out with your mates on a Friday,

00:13I think that wouldn't be the best thing when it's busy,

00:15you know, everyone's going out.

00:16But then again, I do understand why they're doing it,

00:18because obviously, you know, because you live in crisis,

00:21prices need to be up sometimes.

00:23But then again, I think maybe there could be

00:25a different approach they could take for that.

00:26It's just not a really fair way to, like, make business happen or work.

00:31Things are more expensive now,

00:32so I can kind of understand why they're doing it,

00:34especially, like, local, family-owned ones.

00:39I reckon it would kind of, like, spread out at times as well,

00:42and I guess if you've got a more consistent,

00:45smaller number of people, that's better for, like,

00:48earning money than having no space for people,

00:51because they all turn up at the same time.

00:53That might just give you, like, a bad name and stuff,

00:55and people might just start boycotting you because of a shady practice.

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