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Negosyo Tayo | Jewelry business
PTVPhilippines
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11/11/2024
Negosyo Tayo | Jewelry business
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00:00
There are a lot of opportunities in the business of jewelry and one of the winners in this competition is our business partner, Nicole Santiago.
00:10
How did she start her jewelry business? Let's find out her secrets and tips here in Negosyo Tayo.
00:18
I am Marigel Nicole Santiago. I cater different kinds of diamond jewelry. All were manufactured in Tokyo, Japan.
00:31
Usually, I just buy jewelry for my personal use. It's easy for me to get tired of it.
00:39
In 2018, I posted my jewelry on Facebook Marketplace and I bought all of them.
00:47
Then I came up with the idea that it's a good business because it's easy to sell and a lot of people love jewelry.
00:58
We have everything that you need, starting from necklaces, earrings, rings, bracelets, bangles, customized pendants.
01:13
I'm a certified public accountant. Before, I was a senior tax auditor and then I transferred to a private company.
01:22
After that, I quit my job to focus on my business.
01:27
Actually, it's very hard because when you're working, our mindset is complacent.
01:34
We have a fixed salary every month. You don't worry if you have income or not because you have a fixed salary.
01:43
So, I'm very torn if I keep my job or focus on my business.
01:51
It's a very difficult journey. Especially, not all Filipinos are educated about diamonds.
01:58
We've faced a lot of problems before, especially how to feed our customers with knowledge.
02:09
But I can say that now, we've managed it better, especially the customer service.
02:16
If they have a doubt, we have a diamond tester. Actually, it's one of the things that I invested in.
02:23
It's a bit pricey, but it's needed in the business. We test it right away.
02:29
I think the customer service is what keeps us going.
02:33
The number one thing that I learned from our sales team is that you build a relationship with our customers.
02:40
We're planning to open a mall branch. So, we're working on it, on the papers requirements.
02:47
Because of this business, I'm able to travel to different countries.
02:55
It's just a vacation, not for business purposes, but I enjoy what I'm doing.
03:00
And I also help my family. That's one of the good things that I'm able to help my family.
03:07
My advice to our fellow Filipinos who want to start a business, don't be afraid to take risks.
03:15
Because business is like a gumball. There's no success story without failure.
03:25
So, let's hope that when you start a business, there are drawbacks.
03:30
There are still failures, but we can learn a lot from those failures.
03:49
To everyone who wants to start a business, I encourage you to take a step.
03:53
Have courage to start the business that you plan to start.
03:57
And above all, make God as the center of your business.
04:01
So, let's go! Let's start a business!
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