Digging into Sony’s new partnership with the NFL

Neal Manowitz, President & COO of Sony Electronics North America, joins TheStreet to discuss his company’s new partnership with the NFL.

Transcript

00:00So let's talk about Sony.

00:01You recently became the official technology partner

00:04of the NFL.

00:05Talk to us about this partnership

00:07and why this was a strategic move for the company.

00:13Yeah, we've worked with the NFL behind the scenes

00:15for many, many years.

00:17But by creating the new partnership that we have,

00:19we really can bring this to the forefront

00:21and let the world know of all the incredible things

00:24and then also have a much tighter relationship

00:26in terms of co-developing incredible technologies

00:30for the future.

00:31Sporting leagues are pretty lucrative right now.

00:34Any plans to partner with other sports leagues?

00:38Yeah, so our technology, we have a Hawkeye technology

00:41that helps do officiating.

00:42We work with 25 of the largest leagues all around the world.

00:46So we're already working with a ton of them.

00:48And then also other technologies,

00:50we have a technology that can truly transform the game

00:54and convert it from the real-world game

00:56into this virtual world

00:58so you can have your favorite cartoon characters

01:00running around the field.

01:01We did an example of that last year with Toy Story,

01:04where it was the largest live event for Disney+.

01:07And then, of course, things like our camera technology,

01:10so the Associated Press using cameras to capture the game.

01:14They're the official photographer of the NFL.

01:17Another example is all the broadcast equipment.

01:20That technology is really driven from Sony.

01:23And then, of course, with new technology like our headset,

01:27we're developing with the NFL a new headset

01:29so that coaches communicate in real time

01:32with all of their staff.