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PFL acquires Bellator MMA in landmark deal
The Street
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11/21/2023
Donn Davis, founder and owner, Professional Fighters League joined TheStreet to discuss what this deal means for the MMA industry.
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00:00
announced PFL is acquiring Bellator MMA from Paramount Global. Huge news in the
00:05
world of MMA today. Why do you think this makes sense for you and the folks at
00:10
PFL at this time? Everything is about athletes whether it's the NBA or MMA and
00:15
today with PFL acquiring Bellator we now have the same quality and depth of
00:21
fighter rosters UFC. PFL plus Bellator, 30% of our roster is top 25 ranked. UFC
00:29
the same 30% top 25 ranked. So it's a new day at MMA. We go from number two to
00:37
poised to be co-leader. We now have the capability and the fighter roster. New
00:41
competition, new day. Fans would love to know to whatever degree you're
00:44
comfortable kind of pulling back the curtain a little bit. How long has this
00:48
been this deal been in the works for in terms of conversations with Viacom? We
00:52
started in January. We reached out to them because we knew we had the vision,
00:55
the format, the business infrastructure. We just needed more top fighters and
01:01
Bellator was a place we get all in one fell swoop. We've been winning four or
01:05
five free agents a year. We get 45 in one fell swoop in top 25 with this
01:10
acquisition. As Shakespeare says all's well that ends well but it did take all
01:14
year. You teased a mega event for fans in 2024 PFL champs versus Bellator champs.
01:20
I'm sure there's a lot of details about this Don that you know that you can't
01:23
yet talk about but what can you give fans a sense of because that's something
01:26
that really stood out in the announcement. Well the main thing I
01:28
would say is most MMA companies don't do things like this. We are fan first, fighter
01:36
first. It's what fans want and what the fighters want. Whether the Bellator
01:40
fighters go 7-0 or PFL goes 7-0, we all win because if you give fighters what
01:46
they want and fans what they want, the company will win. So we're gonna do it
01:49
sometime in February or March. Location TBD, it will be the biggest fight event
01:55
of 2024. Bellator champs, PFL champs, let's see what each of them have. I can't wait
02:01
to see it as a fan. How are you approaching things like TV deals, event
02:05
schedules, figuring out all the logistics, those things that will make fans really
02:08
excited to find out as soon as they're announced. Again I'm sure you know a lot
02:12
more than you could say but how do you even begin to approach after an
02:15
announcement like this, the enormity of answering those questions. Now the one
02:18
thing we did say is we want to relaunch a revitalized Bellator product. We want
02:23
to give a little bit more order and more sense to it. Fans have liked that with
02:26
the PFL season but what Bellator becomes in the PFL platform is our one-off event
02:31
product where we can match up fighters. We're calling it the Bellator
02:35
International Champion Series. Eight one-off events in great cities around
02:39
the world.
02:41
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