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Two famous faces unveil new sports drink brand
The Street
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3/26/2025
Loren Torres brings you the biggest news of the day, including why Stephen Curry and Michelle Obama are getting into business together.
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00:00
The sports drink market is a 25 billion dollar industry and is filled with some of the most recognizable names on the planet
00:06
But two more famous faces just threw their hats in the ring
00:09
NBA champion Stephen Curry and former first lady Michelle Obama are launching their own drink brand called Plessy
00:15
In a statement Curry said we've created something with smart ingredients and unbeatable flavor so people can fuel their bodies the right way
00:21
No nonsense, no shortcuts because the next generation deserves better
00:25
Plessy aims to be a healthier alternative to the sports drinks currently on the market
00:29
The drink has no sugar or artificial sweeteners and contains a full daily dose of vitamin C
00:34
The health aspect of course mirrors Michelle Obama's push to give kids healthier options
00:38
But Curry and Obama will have an uphill battle as Gatorade owns
00:42
61% of the sports drink market share and Powerade and body armor combined make up an additional 26%
00:48
That'll do it for your daily briefing from New York City. I'm Lauren Torres with the street
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