Stephen Curry, Michelle Obama unveil new sports drink

Loren Torres brings you the biggest news of the day, including why Stephen Curry and Michelle Obama are getting into business together.

Transcript

00:00The sports drink market is a 25 billion dollar industry and is filled with some of the most recognizable names on the planet

00:06But two more famous faces just threw their hats in the ring

00:09NBA champion Stephen Curry and former first lady Michelle Obama are launching their own drink brand called Plessy

00:15In a statement curry said we've created something with smart ingredients and unbeatable flavor. So people can fuel their bodies the right way

00:21No nonsense, no shortcuts because the next generation deserves better

00:25Plessy aims to be a healthier alternative to the sports drinks currently on the market

00:29The drink has no sugar or artificial sweeteners and contains a full daily dose of vitamin C

00:34The health aspect of course mirrors Michelle Obama's push to give kids healthier options

00:38but curry and Obama will have an uphill battle as Gatorade owns 61 percent of the sports drink market share and

00:44Powerade and body armor combined make up an additional 26 percent. That'll do it for your daily briefing from New York City

00:51I'm Lauren Torres with the street