How Sony stays competitive in the smartphone space

The Street

Neal Manowitz, President of Sony Electronics North America, joins TheStreet to explain how Sony remains competitive with the likes of Apple and Samsung.

Transcript

00:00You have your own line of smartphones. How do you stay competitive in this market against bigger

00:05names like Apple and Samsung? Yeah, so I think on the smartphone and the cellular technology,

00:13communication is such a critical component and the value of our smartphone technologies

00:18is having that core technology. So what we're doing is really connecting that up so that you

00:23can use our smartphone technology along with our cameras to communicate in ways that weren't

00:28possible before. And on major news publications and major sporting events are now using this

00:34technology so that the information, the information from cameras are now being able to be transmitted

00:40faster so that they can do their work even better. So you're like frenemies with Apple, right? Because

00:47you have been providing camera sensors for iPhones for more than a decade. So with so much focus on

00:52the iPhone, any more developments in your relationship with Apple that we should look

00:57forward to? So I can't talk to the relationship of Apple, but I can say Sony is the leader

01:05in sensor technology. From a revenue perspective, we represent more than half of the global

01:10supply of sensors. So I think what you'll continue to see is our investment towards that space to

01:16empower creators, whether it's devices in our own devices or in other companies' devices, how do we

01:23make them the best possible so that the image can be captured? So the creators, what's in their minds

01:28can be put into the image.

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