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The Nation Thailand
  • 9/23/2024

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Transcript
00:00Hello everyone, this is The Nation in Brief.
00:03The Thai Post Office has transformed its services to go beyond traditional postal delivery
00:08by introducing new elements such as a café, co-working space, and expanded e-commerce services,
00:14all within the same space.
00:16This transformation, branded as Post Café, aims to reshape the perception of post offices in modern society.
00:23What is Thai Post Office's strategy?
00:26After 140 years of logistic services and 50,000 service points,
00:31in entering the coffee shop business and transforming its spaces into lifestyle hubs with new services.
00:38Key Strategies of the Thai Post Office's Transformation
00:41Café
00:42The café is designed in the signature white and red color scheme, symbolizing Thailand Post.
00:47It serves coffee made from local Thai farms, along with drinks and baked goods that fit seamlessly into daily life.
00:53Co-working Space
00:55Responding to the changing needs of modern work habits,
00:58the Thai Post Office has created co-working spaces within their branches.
01:02People can use these spaces to work, respond to emails, or even host workshops,
01:07marking a bold and innovative shift for the organization.
01:11E-commerce Service
01:12Logistics and parcel delivery remain at the core of Thai Post's operations.
01:17However, they have expanded to offer e-commerce services,
01:20such as promoting local products with community displays
01:23and launching the Thailand Post Mart app to support online shopping for consumers.
01:28The Post Café initiative serves as a strategy to modernize the brand and open its spaces to people of all generations.
01:35That's all for today's The Nation in Brief.
01:37Don't forget to subscribe and share your thoughts in the comments.
01:40See ya!

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