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The Land
  • 2/29/2024
Transcript
00:00 [Music plays]
00:05 (Dr. Andrew Gould) From humble beginnings here in Echuca,
00:08 we have a system currently running on Palm Island in Dubai.
00:13 We saw a gap in the market for automation of irrigation.
00:20 And 20 years ago, we had an irrigation system in Euro Disney.
00:24 We operate Australia-wide.
00:26 We have systems internationally as well,
00:29 systems in America, the Middle East.
00:32 I'm Misha Oshinsky.
00:33 I'm the National Sales Manager for Wiser.
00:36 The issue that we solve for farmers is a huge one.
00:41 The company itself solves the problem of farmers having to get up
00:46 in the middle of the night to switch on either their misting systems
00:49 or their flood irrigation or turning it off, turning it on.
00:55 It saves a lot of time, gives back time to the farmers
00:59 so they can actually get on with the business of farming
01:03 and not driving to 5, 6, 7 Ks across their property to irrigate.
01:11 (Misha Oshinsky) You set up the automation,
01:14 you check it's running and you go to bed
01:18 and you wake up the next morning.
01:21 (Dr. Andrew Gould) We rely on a radio system.
01:24 It's always going, we're generating,
01:27 our base station is generating the signal.
01:30 As long as it has power or backup power,
01:33 it can switch on and off the whole time.
01:36 It keeps running.
01:38 It's very, very reliable.
01:39 It can be extended out for kilometres and kilometres and kilometres.
01:43 Farmers aren't quick to adopt new technology necessarily
01:48 because they think it's too complex to use.
01:51 It's as simple as selecting the riser you want to open
01:54 and right clicking.
01:57 Number 6.
01:59 It just takes a moment to initiate the connection.
02:03 The radio that's been turned on.
02:06 There you go.
02:11 And yeah, that's how easy it is.
02:14 I don't have to be standing here obviously.
02:17 I can be anywhere.
02:19 Open and close or set up any program to run.
02:26 It's the dollars and the time.
02:28 Like if you have water go in the wrong spot,
02:31 it's 10 days before you really,
02:34 or a good week before you can get back onto that paddock.
02:37 System failures can be near catastrophic
02:40 if the wrong thing happens on a farm.
02:42 It can save your farm.
02:44 It really can.
02:46 These events are important.
02:48 It's incredibly important for us to reach our target market.
02:52 We want farmers to know what options are out there
02:55 to help their business.
02:57 If it switches on and off, our system can automate it.
03:00 [BLANK_AUDIO]

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