The Ryder Cup Saw a Great Amount of Success In Italy

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Transcript

00:00 [MUSIC PLAYING]

00:03 Sports professor Rick Horowitz on the $1.3 trillion

00:05 business of sports.

00:07 Your sports news minute.

00:08 Ryder Cup, it's over.

00:09 Italy wins in many ways, not just Team Europe.

00:13 The economic impact, the Italian Golf Federation

00:17 reporting and promoting their seven golf destinations.

00:20 The cruise lines gearing up for some tourism bump,

00:23 which should be about 60% as well.

00:26 The issue for the networks, remember NBC, a large fee.

00:29 PGA of America with the championship.

00:31 And the Ryder Cup is their event.

00:33 The DP World Tour handles the European side.

00:37 It's clearly a win-win for them, especially on their quote

00:40 unquote "home soil."

00:41 American networks, maybe not so much,

00:43 given the early round domination by the Europeans.

00:47 But also the time zones.

00:48 Well, at least we can look forward

00:50 to another major international event.

00:53 Any time zones closer?

00:54 No.

00:55 Paris, the Olympics next year.

00:57 Well, Bethpage Black after that.

01:00 And then American majors.

01:03 (upbeat music)

01:06 [BLANK_AUDIO]