Paige Spiranac Talks NIL Deals, Sponsorships and Developing a Brand

Watch Paige Spiranac Talks NIL Deals, Sponsorships and Developing a Brand - Sports Illustrated on Dailymotion

Transcript

00:00 brand partnerships, NIL deals, you know,

00:02 obviously that's an emerging thing for college athletes.

00:04 - 100%, you have to find the right brands

00:06 that understand your own personal brand.

00:09 I think sometimes companies,

00:10 when they work with influencers,

00:12 they want their platform,

00:13 yet they want to control everything

00:15 that they do, say, in post,

00:17 and then it doesn't work because their followers

00:19 can see right through this act.

00:21 And so my advice to companies

00:23 wanting to work with influencers

00:24 is find someone that aligns perfectly with your brand.

00:27 And then it's really fun because you can be creative

00:30 and you can create all these really exciting new ads

00:33 and it's not just someone standing in front being like,

00:35 buy this now, I love this.

00:37 You know, it's things that you actually love

00:40 and that's what I always try to do

00:41 with the companies that I work with.

00:43 I love all of the products

00:45 and I would use it,

00:47 and most of them I used before

00:48 and that was kind of my introduction to it

00:50 and I always decided that I would never take money

00:53 if it was a product that I didn't fully love

00:55 because my trust with my followers

00:57 is the most important thing

00:59 and if I lose that, then it's over.

01:01 (silence)

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