Golf influencer shares advice for building a personal brand

The Street

Golf influencer Paige Spiranac joined TheStreet to discuss tips for building a personal brand on social media.

Transcript

00:00 Now you give advice and tips and the like, of course.

00:02 What would be your advice to,

00:04 considering the way you come up from playing

00:07 to swimsuit with Si, to being an influencer now,

00:12 to those who are trying to make a name for themselves?

00:15 - So I had a very unconventional path

00:17 to everything that I've done in life.

00:20 And I think that's my advice,

00:23 is stick to what is authentic to you.

00:26 And when I was trying to play golf professionally,

00:28 it didn't feel right to me.

00:30 And so I pivoted,

00:31 wanted to stay in an industry that I love so much.

00:34 And when I started social media, no one was doing this.

00:37 There was no Instagram golf girls.

00:39 Like I paved this path for so many,

00:42 and it just came out of place of passion

00:44 for this game that I love so much.

00:46 And also just being authentic and being myself online.

00:49 And so if you want to try to go the professional route,

00:53 know that it's going to be a grind

00:55 and invest wisely with your money,

00:57 because it is very, very expensive.

01:00 And then just keep going after it,

01:02 if that's what you want to do and you love it.

01:05 And then when it goes to social media,

01:07 I would say my advice is just be yourself.

01:08 Like your personality is everything

01:11 when it comes to connecting with so many people.

01:13 And if you're trying to put on a facade,

01:15 people are going to see right through that.

01:17 And so always try to be yourself,

01:19 because I think sometimes we're looking at other people

01:21 who are successful on social media,

01:22 and you're like, if I do it this way,

01:23 or if I do it this way, then I'll have the same success.

01:26 And it's very much the opposite.

01:27 And showing your personality

01:29 is what makes people popular online now.

01:33 - Same thing, go for like brand partnerships, NIL deals.

01:36 You know, obviously that's an emerging thing

01:37 for college athletes.

01:38 - 100%.

01:39 You have to find the right brands

01:41 that understand your own personal brand.

01:43 I think sometimes companies,

01:45 when they work with influencers,

01:46 they want their platform,

01:48 yet they want to control everything

01:50 that they do, say, in post.

01:51 And then it doesn't work because their followers

01:54 can see right through this act.

01:56 And so my advice to companies

01:58 wanting to work with influencers

01:59 is find someone that aligns perfectly with your brand.

02:02 And then it's really fun because you can be creative,

02:04 and you can create all these really exciting new ads,

02:07 and it's not just someone standing in front being like,

02:10 buy this now, I love this.

02:12 You know, it's things that you actually love.

02:15 And that's what I always try to do

02:16 with companies I work with.

02:17 I love all of the products,

02:20 and I would use it,

02:21 and most of them I used before,

02:23 and that was kind of my introduction to it.

02:25 And I always decided that I would never take money

02:27 if it was a product that I didn't fully love

02:30 because my trust with my followers

02:32 is the most important thing,

02:33 and if I lose that, then it's over.

02:35 (laughs)

02:38 [BLANK_AUDIO]

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