Paria Leeds: First look inside new cycle shop and cafe in Chapel Allerton

Yorkshire Evening Post

We meet Sam Morgan, the founder of cyclewear brand Paria. The online brand has opened its first bricks-and-mortar shop in Chapel Allerton, selling cyclewear and coffee.

Transcript

00:00 My name's Tom Morgan and I'm the founder of Pariah Cycling Clothing.

00:04 We're in Chapel Ollerton in Leeds and we are opening our flagship store, the first hopefully of many,

00:12 which features a coffee shop, our cycling kit, quality brews and a bit of chat as well.

00:18 Chapel Ollerton's close to heart because I live very close here and also there's a lot of cyclists around here

00:23 and we really want to bring our offering into the local community.

00:27 It's also a bit of a gateway out into the countryside up into the heart of North Leeds.

00:32 We've got our range of clothing and accessories both for on and off the bike

00:35 but we won't be able to be doing any hardware because no one wants my mechanical prowess near their bike.

00:40 But we will be serving superb coffee which obviously every cyclist loves as well as cakes and treats

00:45 and a bit of protein in there to replenish after a ride.

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