Previously, if a creator wanted to change their name on YouTube, they had to change their name and icon for their Google account as well.
For many, this was a frustrating and tedious task that didn't make sense, especially from a branding perspective.
Now, creators can update their channel name and picture without it affecting their Google account.
However, if a creator is verified and changes their name, they will lose their verification check mark.
They must reapply to get it back.
The new feature, which YouTube
says is a "top request from creators,"
is now available to both
brand and personal accounts.
