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the most famous questions that we get is 00:11 what brand of equipment do you offer 00:14 everybody seems to know carrier day and 00:17 night American Standard Trane Lennox all 00:20 those really really high-end brands 00:23 what's really happening in the 00:24 background is the people that 00:26 manufacture those equipment they're 00:28 spending millions of dollars in 00:29 marketing they want you to know that 00:31 brand names that when you think Heating 00:33 and Air Conditioning do you think of 00:34 Lennox or American Standard just like we 00:37 spend money in advertising because when 00:38 you think Heating and Air Conditioning I 00:40 want you to think certified so what we 00:42 do is we actually private label 00:44 equipment through a manufacturer called 00:46 Dyken there's a largest manufacturer of 00:48 residential equipment in the world 00:49 they've got a one of the second it's the 00:52 second largest building in the world in 00:53 Houston Texas that we've been to they 00:56 take raw material and turn it into 00:57 furnaces and air conditioners on the 00:58 other end of the building we use them in 01:01 private label because we want to have 01:02 extended warranties so we get a ten year 01:04 parts and labor warranty on all of our 01:06 private label equipment may not be a 01:08 brand that you know but it's still 01:10 manufactured by the people are out there 01:11 building this stuff and at the end of 01:13 the day most everything about the 01:15 equipment is the same they're all gonna 01:18 have GE motors GE circuit boards white 01:20 Rogers like Rogers circuit boards the 01:23 same GE gas valves what tends to vary is 01:26 going to be the heat exchanger and how 01:28 they communicate through the electronics 01:30 with the Dyken family we get some of the 01:33 best heat exchangers out there they're 01:35 they're very robust tubular steel and 01:37 the communication systems are pretty 01:39 much all the same as everybody else so 01:40 it knows when it's on or when it's off 01:42 so being brand loyal sometimes isn't 01:45 necessary because you're going to spend 01:46 more money paying for a brand just 01:49 because they spend a lot of money in 01:50 advertising when you can get a piece of 01:51 equipment that is the same caliber and 01:53 quality and reliability for less money