Brand Equity - In conversation with Graham Mudd & Bonin Bough

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  • 8 years ago
On this edition of Brand Equity, first up a chat with Mondelez International's Chief Media & eCommerce Officer B. Bonin Bough on why he is betting big on texting while everyone else seems to be heading towards video.

Followed by a conversation with Facebook's Graham Mudd on the social networking websites' latest product enhancements & how it will impact advertisers.

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