This week on Brand Equity, we've got you a feast of visual delight, where ET NOW catches up with the world's largest theatre producer Cirque du Soleil & it's partner for the grand India debut - BookMyShow. Watch Sonali Krishna in conversation with Cirque du Soleil's President & CEO Daniel Lamarre, Cirque's show director Susan Gaudreau & BookMyShow's CEO Ashish Hemrajani as they discuss the live entertainment behemoth's first India stint, India's readiness for live entertainment and much more!