This week on Brand Equity, we get you the ET NOW & WPP BrandZ India CEO Roundtable with Uday Shankar (CEO, Star India), Sandeep Kohli (Executive Director- Personal Care, Hindustan Unilever), Sandeep Kaul (CEO- Tobacco Division, ITC Limited), Anurag Mehrotra (MD, Ford India), David Roth (CEO,The Store WPP- EMEA and Asia) & Eric Salama (CEO, Kantar Global). Watch as Sonali Krishna debates brand trust deficit, the redundancy of quarterly reports, what brand trust and loyalty mean in today's world with these corporate behemoths!