Brand Equity – Traditional Retailers: Still In Slumber & Conversation With Hans Erik Tuijt

As we inch closer to Diwali, all major e-tailers have stepped up their aggression with massive discounts galore. Are traditional retailers attempting to at least match their pitch so as to ensure minimum cannibalization? Find out in this edition of Brand Equity.



This edition of Brand Equity looks at Grana, a Hong Kong based online retailer, which has blended offline shopping experience of touch, feel & fitting with an online payment system, a perfect integration of online with offline. Tune in to know more.



Heineken which has a long standing association with Bond franchise has made the most by releasing its big budget campaign with a lot of fanfare featuring Daniel Craig himself. In this edition of Brand Equity, ET NOW’s Sonali Krishna talks to Hans Erik Tuijt - Activation Director, Heineken Global, who discusses what the campaign aims to deliver. Tune in.